This Time It’s the Sun-Times
Artists, mortgage brokers and business coaches were among the attendees from all over North America who converged at the O’Hare Sofitel for a weekend workshop devoted to “successful and outstanding blogging (SOB).”
Successful blogging, according to one speaker, means putting a fork in the term itself. “It is a brand that has a lot of baggage,” said David Armano, an executive with advertising agency Digitas and publisher of Logic + Emotion. “Blogging is a commodity that anyone can do. Don’t be a blogger, be a conversation architect.”
Read the whole feature by Brad Spirrison in today’s Chicago Sun Times by clicking the logo.
It’s about blogging and real life.
–ME “Liz” Strauss
