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David Armano Was Drawing Conclusions Yesterday

May 24, 2007 by Liz Leave a Comment

I agree

Look what David Armano has noticed something about business and blogging. Click his logo to take a look at what he said yesterday.

  Logic + Emotion

I agree.

In fact, as a web publisher who blogs, I inviteyou to consider this question posed by Robert Hruzek: How Has Blogging Changed You?

I’ll start. My answer’s in the comments.

–ME “Liz” Strauss
Check out the Work with Liz!! page in the sidebar.

Filed Under: Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blogging, David-Armano, Logic+Emotion, MiddleZoneMusings, Robert-Hruzek

The Chicago Sun-Times: Welcome, ‘conversation architects’

May 21, 2007 by Liz Leave a Comment

This Time It’s the Sun-Times

Artists, mortgage brokers and business coaches were among the attendees from all over North America who converged at the O’Hare Sofitel for a weekend workshop devoted to “successful and outstanding blogging (SOB).”

Successful blogging, according to one speaker, means putting a fork in the term itself. “It is a brand that has a lot of baggage,” said David Armano, an executive with advertising agency Digitas and publisher of Logic + Emotion. “Blogging is a commodity that anyone can do. Don’t be a blogger, be a conversation architect.”

Read the whole feature by Brad Spirrison in today’s Chicago Sun Times by clicking the logo.

Chicago Sun-Times

It’s about blogging and real life.
–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc, Brad-Spirrison, Chicago-Sun-Times, David-Armano, Logic+Emotion

David Armano and SOBCon in BusinessWeek

May 9, 2007 by Liz Leave a Comment

In the May 08 issue of his column, Nussbaum on Design, Bruce Nussbaum shines the light on SOBCon and David Armano.

Blog conferences are proliferating and I think it’s because people are discovering that blogging–blogging with a purpose– is harder than it appears. This is a lesson that I’m discovering as I meander into the blogopshere. If you want to influence an audience, you actually have to know how.

And there is no better teacher of these skills than David Armano over at Logic + Emotion. David is talking this Saturday at SOBCon07 (who makes this stuff up?) about taking blogs to the next level.

The writer in me really likes this quote:
“If you want to influence an audience, you actually have to know how.”

Powerful statment, but then, the simple truth usually is.

Thank you, Bruce Nussbaum.

The Doobie Brothers would be singing

Take love and give love. It’s got to be. — White Sun

–ME”Liz” Strauss
MAY 11&12 — Why SOBCon not that Other One. Click the button to register now. Reister now

Filed Under: Community Tagged With: bc, Bruce-Nussbaum, BusinessWeek, David-Armano, Logic+Emotion, SOBcon-07, sobevent.com

SOB Business Cafe 03-30-07

March 30, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Problogger is showing us how to make things happen.

5 ways to Increase your Blog Traffic


SuccessCreeations stirs a discussion about Princes of Execution and Visionaries.

Visionary Cat Herding Princes of Execution


Brain Based Biz has jumped in with Both Feet.

Tap More Brain Power by Asking Two-Footed Questions


Logic+Emotion prefers conversation to webinar format and explains why.

Talking to Yourself


Success Begins Today shows us how to make true change happen.

True Change And The Three R’s


Related ala carte selections include

The carnival’s in town over at Working at Home on the Internet.

Working at Home Blog Carnival-Twenty-sixth Edition


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc, Brain-Based-Biz, Logic+Emotion, Problogger, success-Begins-today, SuccesssCREEations, Working-at-Home-on-the-Internet

SOBCon 07 News: Drew’s Cool Idea!

March 25, 2007 by Liz Leave a Comment

What We’ve Done So Far

It’s been only a month since we announced SOBCon 07 and so much has happened!

  • We held a virtual conference.
  • We announced the next level quest.
  • The speakers are detailing their bios and their presentations.

We’re letting folks know that this is a carefully-crafted, attendee centered, content-rich event. Folks are finding out that it’s going to be a quality experience in which the audience will have an active role as a partipicant.

That’s why when Drew McLellan suggested this idea, so in keeping with the conference, we just HAD to do it!

I’ll let Drew tell you about it.

Give Little Get A Little LOT

Guest Writer: Drew McLellan

Hey all,

Relationships are about give and take

You give a little. You get a little. That’s the balance of a good relationship.

It shouldn’t surprise you at all that this same balance would be adopted by a conference focused on taking your blog to the next level by building stronger and more valuable relationships.

SOBCon 07

Unlike a typical conference where the speakers are the only ones who get to share, at SOBCon we’re turning that notion upside down.

Each and every participant is invited to bring something they’ve created – a book, a white paper, a podcast series, a visual tool – you name it for every single attendee and speaker.
Imagine leaving the conference with a bag filled with knowledge, insights, laughter and inspiration.

And even better; imagine every SOBCon attendee learning more about your blog and passion, and being touched by your work.

There are only a few rules:

  • It has to be your original content.
  • You must bring enough for everyone.
  • You must be willing to give it away for free.
  • Do we need to say the material has to be appropriate?

Register today so you can get a little. And get a little LOT!!!
Drew,
Drew’s Marketing Minute

PS –Please pass this along. I have no pride of authorship on this. So feel free to completely re-write it, edit it or ask me to do either. Or just fall in love with it as it is and use it silly.

Thanks, Drew!
–ME “Liz” Strauss

Don’t forget to Persuade Me

Filed Under: Successful Blog Tagged With: bc, David-Armano, Drew-McLellan, Drews-Marketing-Minute, Logic+Emotion, SOBcon-07, sobevent.com

Mini-Session 13: The Four Cs of Blogging

March 12, 2007 by Guest Author Leave a Comment

Guest Speaker: David Armano

The Four Cs of Blogging

The 4cs of Blogging

Thank you, David!
__________________
Visit Daivid’s blog, Logic+Emotion to experience the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.
______________________

Group Discussion . . .

David regrets that a last minute meeting was called at his office, making it unlikely that he’ll be here for a QandA. We’ve still got the insights that he brought to the conference.

So I’ll start with a question. Which of the 4 Cs do you think most bloggers pay least attention to?


SOBCon 07 link

During the Virtual Conference today, you can take $100 off registration to SOBCon 07.

Filed Under: Successful Blog Tagged With: 4-Cs-of-Blogging, bc, David-Armano, Logic+Emotion

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