Not the Same as College
Offer a social media person a car for a few days and what happens? A social media road trip.
In the course of event sponsorship conversations, Hope Betram of Windy City Social was offered a chance to test drive GM LaCrosse, but she’s a city girl. So she invited Theresa Carter, Beth Rosen, and me on a road trip to Lake Geneva to put the car through its paces.
Hope has extensive experience as an event planner, so no simple day trip would satisfy her. She connected with the Grand Geneva Resort and arranged for us to stay there. We chose September15 -16 to accept the invitation to be guests at their beautiful facilities.
Hope and Theresa plan to check out the tourist city for the afternoon. Beth and I are planning a serious work retreat to finalize some details of SOBCon2010.
We’ll try to tweet you or make a video to let you know how things are going.
What I like about this offer to share their products is that the two savvy companies “get” that social media is about bringing people together, not pushing their products. I’m betting I’ll remember their products and services better because of friends and stories — not sales pitches — attached to them.
The whole trip has taken on a kind of “free taste of the ice cream at Baskin Robbins.” feeling. Maybe we’ll like this one, maybe not.
Will you be in or near Lake Geneva, Wisconsin while we’re there? Tweet me @lizstrauss
I make connections
–ME “Liz” Strauss
Work with Liz on your business!!
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