This week was a great week for learning and a great week for SOBCon09!
It started with an email from Naomi Dunford, CEO of IttyBiz. The subject line was “Sponsorship info, please?” About 6 emails later we had a full-company sponsor deal that means a win for everyone:
- funding to help the conference — allowing us to better serve participants (more on that below)
- visibility for IttyBiz and direct sampling of new products to key influencers
- Naomi’s participation — a chance for participants to find out how she built her business so quickly to a full sponsorship level.
- about $700 worth of solid value for every attendee
The very next day, I enjoyed a call with John Andrews of Walmart. We extended the relationship we’d started at BlissDom09. In a short 9 or so minutes, we put together a package that included value in more directions than first meets the eye.
- funding to help the conference — allowing us to better serve participants (more on that below)
- visibility for Walmart
- John’s participation — a chance for participants to find out how Walmart is connecting their vendors with their blogger evangelists.
- and some other surprises
Because They Invested in Us We Can Invest MORE in YOU!
Thanks! Naomi and John!!
