Successful Blog

How to Use the Ivy Lee Method for Success

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By Kayla Matthews

In the modern world, people are very concerned about getting things done. Blame could go toward the state of the economy or the drive for more innovation, but the song remains the same: People want to be more productive to have something to show for their work. However, some are having a hard time doing it.

Bullet journals and other analog organizers are trendy, and there are plenty of productivity tips for professionals that you could follow.

But, truth be told, you don’t need something new to be productive. To-do lists are just about as old as time. Maybe you’ve tried these methods already and are still having trouble keeping up. Perhaps what you need is a 100-year-old technique worth over $400,000.

Who Is Ivy Lee?

Ivy Ledbetter Lee was a publicity expert and the founder of modern public relations in America during the early 1900s. Charles M. Schwab was the president of Bethlehem Steel Corp., the second-largest steel producer and largest shipbuilder in the United States during this era. In 1918, Schwab held a meeting with Lee to heighten productivity in his workplace.

Lee, offering his services for free, asked to meet with Schwab’s executives for 15 minutes each. During these meetings, Lee taught his method to all the executives and sent them back to work. After three months, Schwab asked for a second meeting with Lee, this time writing the other man a check for $25,000. Today, that amount is worth $420,000. That’s the price Schwab thought was appropriate for Lee’s advice to increase productivity.

What Is the Ivy Lee Method?

Lee’s method was actually incredibly simple, and most people easily overlook the basics. The secret is the psychology. The simplicity and ease-of-use in everyday life is just a bonus. Though there are other similar methods out there, this is the only one that goes to the root of the problem and removes distractions.

Here is the process as Lee taught it to Schwab’s executives.

  1. At the end of the day, write down six important things to do the following day. Never write down more than six. This means you don’t have to think about what to do that day and keeps the list small enough for you to tackle everything.
  2. Arrange the tasks in order of importance. List the most crucial task first.
  3. On the next day, start the first task immediately. Don’t go to another item until the first is completed. If an emergency or other things crop up, do them only if they absolutely must be finished before what’s on your list. Never stray from the list if it can be helped.
  4. Continue the list in the same manner. Any unfinished tasks at the end of the day get moved to the agenda for the next day. You’re not punishing or berating yourself for not getting everything done, which would be extremely unproductive.
  5. Repeat the process for every workday. At the end of the week, if you find you can’t complete all six tasks, shorten the list to five or four. Use whatever number works best for you.

The strategy sounds too simple to work, but Schwab evidently saw a lot of success and improvement after only a few months. The same could potentially be said for anyone, whether they’re looking to be more productive in running their own business or just a parent trying to be less overwhelmed during the day. Anyone can use the Lee method and see success.

Why the Method Works

There’s psychology at play here. We’ve been led to believe over the years that multitasking is the best way to be productive. In reality, it only leads to stress and distraction.

Focusing on a single task at a time results in more getting done in the long run without tripping over your own feet in a rush. If you’re skeptical, give the Ivy Lee Method a try for a week or two and see for yourself why Schwab thought it was worth so much.

 

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

Featured Photo by Clark Tibbs on Unsplash

The Importance of Delegation in Business

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By Kayla Matthews

 

Delegation happens when you give at least one task to other people to handle. Many business professionals are reluctant to delegate because they want to remain in total control of their responsibilities. It’s natural to feel that way at first, but once you learn about the importance of delegation and the benefits it can bring to yourself and others, you should be more likely to engage in it.

1. Delegate in Ways That Maximize Your Value

When thinking about things you could do that could help you earn more, the things that come to mind are likely self-development or making sure your superiors know you’d be an excellent candidate for an upcoming promotion. Those things could help, but a 2016 HBR study that quantified the returns of delegation found that earnings capabilities go up when people delegate.

The research examined the payoffs from delegation occuring at law offices with partners and associates. It showed that, on average, a partner could earn 20 percent more by delegating, and top lawyers increased their earnings by as much as 50 percent through delegation.

Delegating enabled lawyers to spend more time with clients and handle complex tasks instead of routine ones. Then, the clients were willing to pay higher rates for the services.

You could apply this tip to whatever you do by thinking about which tasks you handle are most valuable to the company and the people you serve. Then, ponder which responsibilities prevent you from doing those things. By taking this approach, you should be able to see which duties are best left up to you, and how you could free up your time and excel by delegating.

Bill Gates is a well-known person who knows how to delegate. He did so by tasking his staff with going through his emails and determining which ones were most important. Gates recognized that reading emails wasn’t a valuable way to use his time, and you could do something similar.

2. Always Give Feedback

Distributing responsibilities to others can be a way to empower your employees. Delegation is an art, and you can do it better by offering both positive and negative feedback. Delegation itself can be a morale booster because it shows people that you trust them. Plus, positive feedback lets individuals know they’re doing well.

Negative feedback is just as essential, as long as it’s constructive criticism. Instead of merely telling a person what they’re doing wrong, be specific about how they could do better. Then, the worker can take action with your feedback, growing as a person and helping the company via improved performance.

Also, don’t wait to provide feedback until the person does something outstanding or makes a huge error. Continually providing feedback removes doubt that people will likely feel if they fear not living up to your expectations.

3. Take Time for Person-Task Matching

Delegation doesn’t mean assigning any task you’d rather not do to the closest person within earshot. You’ll be able to recognize the importance of delegation by carefully choosing tasks to delegate that align with the skills or goals of those who ultimately perform them. It’s also crucial to be aware of things like a person’s workload, how they handle pressure and if they work well on teams.

When people do handle responsibilities that fit them well, they’ll feel motivated and well-equipped. On the other hand, being asked to do an ill-suited task could make the person feel like you’re dumping things on them. Be aware of how certain tasks may cause a person to realize their potential and step outside of their comfort zone, too.

4. Provide Employees With the Resources They Need to Succeed

Handing a duty over to someone else requires you to give them all the authority and other resources necessary for doing the job to the best of their ability. As such, you may need to let relevant workers in other departments know that someone other than you is handling a particular responsibility.

Delegating correctly by providing resources as well as responsibility could make your company more productive overall. That’s because people spend less time waiting for you to make decisions and devote larger portions of their workdays to tackling the tasks you’ve given.

5. Give Guidelines and Ask for Input

Demonstrating effective delegation skills means setting a framework. People who delegate should be clear about what they want and need, as well as any associated timeframes. Also, if there are things a person taking care of a task absolutely must or must not do, those things should be spelled out at the start.

Additionally, it’s a good idea to ask the person receiving the task if they have ideas to improve what you outlined to them about the responsibility. The information they chime in with could make you realize that process improvements exist that could make the job less expensive or time-consuming. Seeking feedback also reminds the person that you care about what they think.

Delegation Can Provide Mutual Benefits

Psychological barriers often cause people to resist delegation and not recognize its importance. For example, you may assume you can do a task faster and better than anyone else without being open to letting someone else do it. But the information above highlights why delegation could help you and your employees alike — and in turn the whole company.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

 

Featured image credit: Photo by rawpixel on Unsplash

How Design Affects Productivity in a Coworking Space

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By Kayla Matthews

With control and flexibility in their jobs, freelancers and remote employees determine where they work. Many choose to join coworking spaces to carry out their work hours. A variety of professionals join these membership-driven communal workspaces to get out of the house or bounce ideas off other creatives.

While there are plenty of reasons to frequent a coworking space, the benefits of a diverse work area unite independent workers. After joining a coworking space, 74 percent of workers had an increase in productivity, making many people appreciate these communal areas.

With the proper design, professionals can thrive in these settings. A substantial factor in productivity involves a positive surrounding. Well-designed environments attract occupants, and the perks of the layout, furnishings and decor can help professionals stay on task. Here’s how design in coworking areas changes focus and efficiency.

Balances Distinct Productivity Styles in the Layout

Coworking spaces prioritize creativity and collaboration in primarily open office layouts, but with an assortment of people, some prefer less chatter to function at their best. Open office layouts can create high levels of stress or a lack of motivation for some, which hampers productivity. Coworking spaces that cater to both personality types help all professionals function at high levels.

Since concentration is a key part of productivity, coworking spaces are designed with the verbal and internal processors in mind. Open floor plans attract and increase productivity for interactive people and groups, while quiet zones and private alcoves allow space for others to work on their own. Members of coworking spaces are encouraged to respect designated talking and quiet spaces to help their fellow co-workers remain focused and on task.

Gives an Impression of Identity and Belonging

Individual workers who don’t have a set office may find community in vibrant, contemporary coworking spaces. They also often feel less isolated and can find belonging and recognition. Coworking spaces are more conducive for collaboration and networking, too. These components help to increase work performance and satisfaction.

Although there isn’t a set “company culture” in a coworking space, the decor can still connect workers to an overall purpose. Decorations like large-scale murals can instill enthusiasm and identity in independent workers. Adding graphics and artwork can enliven a workspace and make it a pleasant context to complete tasks in.

Boosts Moods With Visual Accents

Although it seems like a subtle aspect of design, sufficient lighting can transform a place for workers. Natural light can elevate your workplace performance because of the connection between daylight exposure at work and overall quality of life. When asked about elements of an effective workplace, over 75 percent of 250,000 employees said they feel natural light is important.

Adding more windows to the design place can help co-working spaces give independent professionals a productive edge during the workday. Thrive Workplace, a coworking community in Denver, includes natural light in their facility to cultivate a vibrant atmosphere. Greenery and office plants also help to brighten and invigorate communal work areas.

Offers a Sense of Flexibility

Certain types of stress during work can be detrimental to productivity. When you start producing low-quality work, the pressure can keep you from operating at full capacity. However, workplaces with informal breakout rooms and relaxing stations provide a chance to regroup and give your mind a break.

The right setup can amplify the freedom of independent work with additional opportunities to de-stress. Fun, versatile areas in a coworking space can diminish the burden of work, as long as they don’t impede on zones reserved for formal meetings and serious tasks. Separating the main working section from places to unwind can produce flexibility.

Incorporate Helpful Design Elements

An appealing design can set apart a coworking space and lead to further productivity for occupants. Decor, layout and accents can all form a beneficial setting that suits a diverse group of professionals. Complement the best components of communal work areas with an engaging design.

Do you use a coworking space? What would you say are the pros and cons?

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

 

Featured image: Photo by Al ghazali on Unsplash

Does Your Business Need a Boost?

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No matter how many years you have devoted to your business, are you sensing that your company needs a boost?

If this is the case, what steps do you plan on taking to give your business the boost it needs to keep pushing forward?

From a financial boost to more brand recognition, there are times where you have to act.

That said is now the time to give your business a boost?

Don’t Delay and Live to Regret It

If your business in fact needs a shot in the arm these days, here are some ways to go about it:

  1. Financial boost – It may be where your business needs financial punch to make things go where they need to. If this is the case for you; how best to go about this? You could seek a small business loan in hopes of infusing some punch into your company. If you opt to go this route, be sure to do your research on the different loan providers out there. Make sure you know who you are dealing with. Research each loan provider you consider working with. Doing this allows you to separate the good ones from the not so good ones. Along with experience, you want a provider with a track record of success in helping folks. It is also important that you get the best customer service possible from any provider you go with. At the end of the day, a financial shot in the arm could make quite a difference.
  2. Website boost – How much time do you spend concentrating on your company’s website? If the answer is not much at all, this can prove rather detrimental to your brand. That said it may well be time to go out and get help for your website. One of the ways to go about this is by finding a good SEO company. With the right search engine optimization provider, you can get your website going. As you deploy better SEO options to your marketing, you should see an uptick in traffic over time. One of the ways this is done is by an SEO provider giving you good marketing content with which to work with. As more consumers see blog posts with keyword links back to your website, you stand to gain traffic. The key here is make sure you give consumers a website worth looking at.
  3. Morale boost – Last, if you have employees with you, you may find that a morale boost is in order for your business. Over time, the morale of a workplace can dwindle. When it does, it is important for leadership to change course so that things in all hopes pick up. If you do not get your workplace morale going in the right direction, it can have a myriad of consequences. Do your best to get your employees fired up once again about what they do and the customers they serve. From a more fun environment to incentives to grow in their jobs, make sure your workers know you care.

In getting more consumers focused on your brand, it may well be time you gave your business a boost.

Photo credit: Pixiebay

About the Author: Dave Thomas covers business topics on the web.

 

Book Review: Wise Guy, by Guy Kawasaki

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If you’ve spent any time in marketing or business development, you’ve certainly heard of Guy Kawasaki.

You might think of him as the ex-Apple guy, or perhaps the first person you ever knew to hold the title “Chief Evangelist” as a professional job. You might have seen him speak at an event, or heard about his famous 10-20-30 pitch rule: “no more than 10 slides, not using anything smaller than a 30-point font, and keeping presentation time to 20 minutes.”

But do you know anything about his journey to becoming “Guy Kawasaki?”

And why is he always smiling?

The introduction to Wise Guy says it’s not an autobiography, and it’s not. It’s a fantastic ride through Guy’s life and lessons-learned, as only he can write.

Read a book

In rough chronological order, Wise Guy takes the reader into Guy’s childhood in Hawaii, which laid the groundwork for both his work ethic and his love of surfing. The anecdotes from his life story are followed by one or more tidbits of wisdom, denoted by the “shaka” symbol (you might know it as the Hawaiian hand gesture that roughly means “aloha” or “right on”).

For all of the writers in our Successful Blog community, Guy recommends a great book called, “If You Want to Write,” by Brenda Ueland. Its primary takeaway is…just write! You don’t have to wait for permission, or a book deal, or anything else. If you write, you’re a writer.

The through-threads in Wise Guy are joy, kindness, and humility. That makes for a “business book” that is only tangentially about business, but all about business. I’d recommend reading this book to anyone who’s feeling a bit stuck in their career, a bit unfocused, or a bit depressed about their achievements. It’s a hit of fresh air.

In case you’re thinking it’s just a series of aphorisms and feel-good quotes, that’s not the deal. One very clear aspect of Guy’s life is his no-nonsense approach. He learned to tell the brutal truth at the side of Steve Jobs, and says that “the foundation of evangelism is a great product.” There are plenty of “evangelists” out there who are colorful foils for sub-par products, but they are doomed to fail. Guy’s mantra is all about working hard, proving yourself, and paying your dues.

I’d recommend reading this book through once, and then bookmarking the lessons that you need to hear more than once. It’s the style of book that you can refer back to, if you find yourself in a professional situation that feels daunting.

You’ll be happy having Guy’s shaka at your fingertips.

 

Wise Guy: Lessons from a Life
by Penguin Group (USA) LLC

Disclosure: I received a free digital copy of Wise Guy for the purposes of writing a review. 

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who is CEO of Narrative, a new social content platform coming in beta in April 2019.  You can find Rosemary on Twitter as @rhogroupee.

7 Small Business Resolutions to Achieve in 2019

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By Kayla Matthews

2019 is here, and even if you haven’t made a personal resolution, you can still make a professional one. Whether your small business wants to focus internally or externally, there are plenty of resolutions to make that will help your business grow and accomplish its goals throughout the year. Here are seven small business resolutions you can work to achieve in 2019.

1. Try Automating Certain Business Processes

If 2018 was a year of rapid growth for your small business, you might look to expand into additional coverage areas. Instead of hiring new staff members, try automating some of your business processes to save you time and money. For example, use QuickBooks to manage your books. Digitize whatever you can as well. If you’re still sending out invoices, try encouraging clients to sign up to receive bills electronically to save on postage.

2. Delegate More Tasks

Managers everywhere talk about delegation, but is your small business putting it into practice? Although it can feel challenging to hand off an essential task to someone else, it’s an important choice that frees up your time for other areas. For example, if you’re the CEO of a small business, try delegating invoices to someone else in the company. Then, you have more time to network with employees and clients and build your business.

3. Secure Financing

Small businesses at every stage need cash. Whether your new business needs startup capital or your established company needs some extra cash to cover expenses during slow months, it’s essential to secure financing in the New Year.

Take time to learn what your financial options are, like a traditional bank loan, SBA loan or a line of credit. Your bank can help you secure the funds and make sure you’re in good financial shape for 2019.

4. Communicate More Effectively

Better communication is a broad goal, but you can tailor it to the needs of your specific small business. For example, maybe you want to communicate better with your clients or potential clients in 2019 by responding to their comments on your post. Or, perhaps your goal is to communicate more effectively with your employees. Whatever the case, make a strong communication plan and follow through with it all year.

5. Focus on Professional Development

Running a small business is hard work and takes up a good chunk of your time. With such a busy schedule, it can be a struggle to find time for professional development opportunities. A great resolution for 2019 is to dedicate time to your personal and professional development. If this goal is valuable to you, try implementing it with your employees as well. You can set monthly webinars or have speakers come in to help employees learn.

6. Start a Blog

If the content on your site needs a facelift, 2019 is a great time to make it happen. Try starting a blog to put fresh content on your site daily, weekly or monthly. Engaging content on a blog can give your customers helpful information and further solidify their relationship with your brand. Identify some topics with SEO value at the beginning of the year, and make it a goal to keep the content coming from January to December.

7. Support Other Small Businesses

Chances are, you remember what it was like to build a business from the ground up. Now that you have established your small business, another resolution for 2019 could be to pay it forward to others in your shoes. Shop at other small businesses when you can and talk to fellow business owners in your community about working on a joint marketing campaign. Pooling funds will help other businesses, plus it will get your name out in the community in a new way.

Make 2019 Your Best Year Yet

Take time out of your schedule during January to sit down and outline some goals for your small business. Do you want to communicate with employees more? Delegate more tasks? Partner with other small businesses? Whatever your goals are, following through with them could make 2019 your best year.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

Featured image: Photo by Martin Adams on Unsplash