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When Kings Get Stuck in Their Own Kingly Story . . . MSM, Blogging, and Social Media

July 4, 2008 by Liz

Step Away from Your Thinking

The Living Web

In a conversation yesterday about the decline of print newspapers, my husband asked a simple question . . .

My Husband: They report the news. It’s their business. Why didn’t they see it?

ME: Some did. But mainstream media kings believed in the power of the monarchy.

When kings reign over a silent audience, they might believe they have the only voice. The sound of other voices could become unconceivable. It’s easy to see how they might get stuck in their own story.

Another Kingdom that Wasn’t Listening

Two hundred years ago, a king thought he had the only voice that mattered . . .

In 1775 relations were souring between England and the American colonies. Colonists felt overtaxed and treated unfairly. Still looking to save the union, the colonists extended an Olive Branch Petition to King George III.

We your Majesty’s faithful subjects of the colonies of New-hampshire, Massachusetts-bay, . . . in behalf of ourselves and the inhabitants of these colonies, who have deputed us to represent them in general Congress, entreat your Majesty’s gracious attention to this our humble petition.

The union between our Mother Country and these colonies, and the energy of mild and just government, produced benefits so remarkably important, and afforded such an assurance of their permanency and increase, that the wonder and envy of other Nations were excited, while they beheld Great Britain riseing to a power the most extraordinary the world had ever known.

George III refused it. He issued a Proclamation of Rebellion. He called them traitors

Whereas many of our subjects in divers parts of our Colonies and Plantations in North America, misled by dangerous and ill designing men, and forgetting the allegiance which they owe to the power that has protected and supported them; after various disorderly acts committed in disturbance of the publick peace, to the obstruction of lawful commerce, and to the oppression of our loyal subjects carrying on the same; have at length proceeded to open and avowed rebellion, by arraying themselves in a hostile manner, to withstand the execution of the law, and traitorously preparing, ordering and levying war against us: . . .

A year later the colonies signed, The Declaration of Independence.

When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

Each year on July 4, the United States of America celebrates the independence won in the war this document declared. Suppose George III had listened?

When Kings Get Stuck in Their Own Kingly Story

Kings, contrarians, politicians . . . celebrities, bloggers, CEOs . . . preachers, teachers, all of us . . . when we start believing our own kingly stories, we stop listening to the people around us.

We start sorting their voices as we would have them. We stop thinking. We stop remembering that we don’t get to pick how other folks will be.

When the MSM media might have listened, they were selling their own story. Citizen journalist became less than a compliment — it was term to spin their story. What if they’d put down their kingly story?

Now the MSM castle is undergoing expensive renovation.
No kingly group is immune from narrow vision.
Even the most wonderful story can’t control the conversation.

What sort of listening strategy will keep us from getting stuck in our own story?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook and get your best voice in the conversation.

Filed Under: Marketing /Sales / Social Media, Motivation, Successful Blog Tagged With: American Independence, bc, blogging, MSM, social-media

The Pendulums, The Level, The Relationships and Commerce

July 3, 2008 by Liz


The Pendulum

Pendulum

After years in educational publishing, I began to see a pattern. The philosophy of the day would swing from open classroom and individualized instruction to high-structure and rote learning. It would take about ten years, then the pendulum would swing back again.

The swing was regular and predictable in every subject area. People jump in, change everything, and convert as if to a new religion. Then around year 6 or 7, folks would see how the new philosophy wasn’t meeting every student’s needs for learning. A rumbling would happen and the pendulum would swing again.

The Level

Elegant level

You’d think eventually we’d find that spot where things get level. The kids who learned with practice would get that structure and the kids who needed expression would have lots of room to discover. Seems they might even teach each other. Instead we keep arguing about which is better.

It’s not just a problem in education.

Pendulums swing through human things — huge and inconsequential. We take on new ideas and overdo them. We make them bigger than what they’re replacing. Is that insecurity or evangelism?

The Relationships and Commerce

Every writer, every architect, every business leader knows that lasting ideas balance structure and expression in dynamic tension. A musical masterpiece is both technical excellence and artistic genius. Classic design is simple and elegant. Just recall your favorite building . . . that’s still standing. The structure holds it up and the expression makes it worth entering.

A powerful business values its tangible assets and its relationships. Earning revenue is a critical value — as is investing in the people and partners who make that revenue happen. Potent business plans balance history and certainty with vision and possibility. Relationships and commerce are better together.

Dynamic tension is always present in work of lasting value.

Balanced rock sculpture


It’s my birthday. I’m reflecting.

Do you see dynamic tension or folks caught in a pendulum swing?

–ME “Liz” Strauss
Work with Liz!!

Like the blog? Buy the eBook!

Images: sxc.hu

Filed Under: Motivation, Successful Blog Tagged With: bc, pendulum learning, push-pull marketing, social-media

Do Crayons Qualify as Social Media?

July 2, 2008 by Liz

A Drawing Can Launch a 1000 Words!

Crayons

A restaurant covers their tables with white butcher paper, and in a small juice glass on each table, they keep a bunch of well-used crayons. Most people might assume that those crayons are there to keep children behaving, but more than that actually happens.

It happens while folks are waiting for the their meal.

Even when no child is at the table, someone will reach for a crayon to draw on the paper tablecloth. The drawing might be an illustration of something the crayon-artist is saying, or it might be a simple doodle made while listening. Sometimes it’s more than one person using the crayons. Two or three people might get involved in making one drawing.

The people talk about the drawing.

A picture is worth 1000 words . . . crayons lead to conversations.

Ever had a kid draw you a picture, make you a card, or share crayons while you drew at the same table? Those experiences connect. Kids “get” the relationship side of crayons.

What do you think? Do crayons qualify as low-tech social media?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, crayons, social-media

The Mic is On: It’s About Pirates!

July 1, 2008 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

We’re talking about Captain Hook, Bluebeard, Swashbucklers, and the rest. Playing pirates is always my favorite Tuesday Night Open Comments.

840637_pirate_flag_1.jpg

Tonight it’s about playing pirates like we did when we were kids:

  • pirate ships
  • jolly roger
  • pirate treasure
  • Captain Hook

And, we’ll talk about whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring links about pirates to share!

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Image source: sxc.hu – standard restrictions

Filed Under: Blog Comments, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Open Mic 7pm Chgo Time: Let’s Talk About Pirates!

July 1, 2008 by Liz

Join Us Tonight

Captain Hook, Bluebeard, Swashbucklers, and the rest.

Playing pirates is always my favorite Tuesday Night Open Comments.
Tonight it’s about playing pirates like we did when we were kids. We might talk about pirate ships, jolly roger, pirate treasure, Captain Hook… you get the idea, and whatever else comes up, even flamenco dancing.

Oh, and bring links to share — about pirates.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?
blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Filed Under: Blog Comments, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Confession: My Big Brother Used Permission Marketing to Get Me to Do His Chores

July 1, 2008 by Liz

I Was a Little Kid

relationships button

I used to say that my big brother — he’s 8.5 years older — should have been an entertainer. He was particularly adept at entertaining me. Before I could walk, he had me trained to look (and then answer) to his whistle. Yeah, he had my attention from the second he saw me.

Now I realize he was a natural-born permission marketer. He got buy in like this. Notice the upsell at the end.

My big brother: [He’d whistle. I come running from another room. He’d make me laugh with something he’d say. Then he’d give the call to action — it might be an errand or one of his chores.] I’d sure like a glass of milk but I don’t want to miss this movie on TV. Tell you what. I’ll trade you a toy in my junk drawer, if you’ll get it for me. Are you up for that? . . . unless you’re too busy.

I was a kid. How busy could I be? [My brother’s infamous junk drawer had every trinket, dead pen, and carnival toy that he’d ever collected.]

Me: Do I get to look go look first?

My big brother: You’re a smart dealer. Sure kid, have at it. Let me know, if you see something you want.

Something?!! From his broken chop sticks to his scratched-up, plastic magnifying glass, that drawer was a treasure chest of the unforeseen and unexpressed needs of the small child I was. Inevitably, I’d choose something I couldn’t live without.

My big brother: Whoa, kid! Where’d you find that?!! That doesn’t belong in my junk drawer . . . Oh well, fair is fair. Get me a glass of milk, and I’ll part with that valuable object. Still, I’d hurry if I were you, because I’ll change my mind if I think about parting with what you’ve got there.

He’d have his milk in seconds. Then, I’d disappear to my room with my prize.

Minutes later, my brother would whistle again.

My big brother: How’s my favorite thing?

Me: [glowing, grinning with achievement] It’s my favorite thing now.

My big brother: This milk sure would taste good with some of mom’s cookies. . . .

By the time I was 10, I had an outstanding junk drawer of my own.

My big brother had my opt-in with the whistle and got my permission at every step. The chores and prizes got larger as I grew up, but he never asked for too much. I didn’t opt-out until I was nearly 12.

That whistle still makes me look.

Have you ever known a natural-born permission marketer?

Disclaimer: As in all stories about my brothers, every word of this story is true except for the ones I made up.
–ME “Liz” Strauss
Work with Liz!!
Get your best voice in the conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, opt-in, Permission-Marketing

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