March 8, 2006

Blog Archive Promotion To-Do List

published this at 10:19 pm

I’ve been having to go to meetings lately. So I’ve been printing my most popular articles and taking them with me, using them as writing fodder–as a place to get ideas. That’s what got me thinking how often it is that we forget the best promotion that we have is sitting in our blog archives.

Letting readers know what’s in our archives is a great way to invite them to become a part of our brands, our blogs, and our businesses in a more intimate fashion.

Blog Archive Promotion To-Do List

Here’s a check list of a few things we all should be doing to promote our blogs from within. I call it the Blog Archive Promotion To-Do List.

I’m sure I’ve not thought of all the ways we might be using archives as promotion. You must have ideas too. What are some creative ways that you’ve used your archives to encourage readers to visit more and stay longer at your blog?

–ME “Liz” Strauss

Related Articles:
Blog Review Checklist
Business, Blogs, and Niche-Brand Marketing
Turning Reluctant Readers into Loyal Fans
Marketing Strategy ala Mickey Mouse

Filed under Marketing /Sales / Social Media, Personal Branding, Successful Blog | 25 Comments »


C'mon. Let's talk!

25 Comments to “Blog Archive Promotion To-Do List”

  1. March 9th, 2006 at 10:18 am
    Joe said

    Hey Liz,
    I usually put a (previous post) type thing. (with a pop-up)

    I think using at least the title of the prevous post is a great idea for all the reasons you mentioned in both your posts.

    I had an idea while reading comments on your Think Before You Intra-Link post. What if you put the *Title in Bold and at the Bottom of the post use *Title for the Intra-link?

    I may try that on my Blog and see if anyone links to the previous post that way.

    Just my 2 cents,
    Joe

  2. March 9th, 2006 at 10:20 am
    Joe said

    I guess I’m getting to be a regular… ;-)
    Joe

  3. March 9th, 2006 at 10:25 am
    ME Strauss said

    Hi Joe!
    Glad to see you back again! it gets lonely here inside your computer. :)

    I had an idea while reading comments on your Think Before You Intra-Link post. What if you put the *Title in Bold and at the Bottom of the post use *Title for the Intra-link?

    I’m not sure I’m following what you’re explaining here. If you do it on your blog, will you come back here and leave a link so that we can all come to see what you did?

    Thanks, I love regular guys, Joe.
    Have a snack and drink. If I’m not around they’re always in the sidebar. :)
    Liz

  4. March 10th, 2006 at 1:12 am
    HART (1-800-HART) said

    I’m using both “Related Posts” plugin and Semiologic’s “Related Keywords” plugin. Very useful and I think good value to my PetLvr and a few other blogs. But now that you mentioned it .. I also started to think …

    While reviewing stats, and other info .. usually I can tell which posts are popular. I often click on the link to figure out why. I should just create a new category called “Popular Posts” and give it a tick while I’m in there .. wordpress is great for stuff like that. Plus – people would also notice because (like you must know already) everytime you do a little update and save to the blog entry – it gets reposted another time in the RSS feed (at least in my bloglines).

    I can’t tell you how many days I see the same blogs over and over in here :)

  5. March 10th, 2006 at 5:24 am
    ME Strauss said

    Everybody HART!

    I think I live for finding “missed opportunities and taking advantage of them. If I had my own server I would be opportunity queen. But I’m not yet up to speed with FTP protocol . . . when I am, watch out world–you won’t be able to get away from whatever I have that relates to whatever you’re reading.

    People Magazine at the dentist’s office–I”l be there!

    Those plug-ins sound fabulous. I know that about Bloglines. I must drive you crazy with my updates and fixes especially this week when my template got some sort of virusy thing that made the whole thing slide off the page. . . . it was uggggly.

    Sorry about that. I am working on improving, but there is so much about this blog that needs to be brought up to speed from the early days.

    I wish the feeds had a disconnect button that you could push–send/don’t send this change. That would be very cool.

    Liz

  6. March 10th, 2006 at 10:46 am
    HART (1-800-HART) said

    Liz .. everyone with a blog should know how to FTP .. However, you might have some other issues re: b5 that precludes you from this anyway … But – regarding the plugs (here’s an example on my PetLvr blog recent entry here:
    http://www.petlvr.com/blog/2006/03/have-you-met-maxxie-and-sophie-yet/ )

    The plugins I use:
    Related Posts – http://www.w-a-s-a-b-i.com/
    (standalone)

    Extract Terms – http://www.semiologic.com/projects/extract-terms/
    Terms2post – http://www.semiologic.com/projects/terms2posts/
    Terms2search – http://www.semiologic.com/projects/terms2search/
    Terms2tags – http://www.semiologic.com/projects/terms2tags/
    (you need all 4)

    You have to make modifications to some files, naturally to insert code etc – but there is documentation that makes it easy.

  7. March 10th, 2006 at 11:03 am
    ME Strauss said

    EVERYBODY HART!
    The FTP problem is totally mine. I’m trying to learn it on the side with another blog that I’m building and it’s a matter of finding the time in between all of what else I have going on. A kid in college tends to organize my priorities for me.

    b5media on the other hand is happy to put in plugins for me whenever I ask. . . . :)

    Thanks for all of this information.

    Once again you prove. That

    MORE THAN “Half the show is in the comments.”

    Liz

  8. March 11th, 2006 at 9:24 pm
    Joe said

    Hey Liz,
    *Title in Bold and at the Bottom of the post use *Title for the Intra-link? ”

    Nothing fancy, I didn’t use bold, I used Italics. But if you want to know, I did get views from the references within the post.

    Here it is: http://mcbsconsulting.blogspot.com/2006/03/my-trek-to-working-at-home.html

    See if you think it works, I think this way doesn’t really take away from the post, but still gives intra-links and related posts.

    Joe

  9. March 11th, 2006 at 9:32 pm
    ME Strauss said

    Hi Joe,
    I see what you’re doing. That would work as soon as your reader had read one post. I would use convention though an put the asterisk after the work not before it.

    I see how you’re using and I think it might work better than bold, and it’s easier to do. This certainly makes the connection strong in a way readers are used to.

    Great navigation idea, Joe!

    Liz

  10. March 11th, 2006 at 9:45 pm
    Joe said

    Hey Liz,

    Picky, picky*…;-)
    You are right about being more conventional, I never really thought about that.

    Thanks,

    Joe

  11. March 11th, 2006 at 9:51 pm
    ME Strauss said

    Hey, Joe,

    I wasn’t being picky. I was being thoughtful! :)
    I was thinking that you wanted folks to read your word before they looked to see what it connected to.

    That’s the kind of thing that editors think about all of the time.

    Liz

  12. March 11th, 2006 at 10:13 pm
    Joe said

    Hey Liz,

    Ok, I do need an editor at times. :-)

    I appreciate your thoughts on things like that.

    BTW (I really do hate acronyms), I would like to put a link to Successful Blog in my Favorites catagory for my readers to have an easy reference.

    Hope you don’t mind. It’ll be there tomorrow, unless you don’t want it.

    Thanks,

    Joe

  13. March 11th, 2006 at 10:16 pm
    ME Strauss said

    Joe,
    Everyone, including editors, needs an editor at times.

    Mind if you linked Successful Blog? No I’d consider that an honor . . . you’re a reader and that the coolest compliment a reader can give.

    Thank you, Joe. I appreciate that.

    Liz

  14. March 16th, 2006 at 12:38 pm
    WordPress Archive Promotion at Personal and Technology Blog said

    [...] WordPress Archive Promotion Published March 16th, 2006 in Internet, WordPress Tags: archives, blog promotion, blogs, intra link, plugins, popular posts, popularity contest, related entries, wordpress. Technorati Tags: archives, blog promotion, blogs, intra link, plugins, popular posts, popularity contest, related entries, wordpressBlogs are sorted according to the latest posts and so your old posts will be hidden in the blog archives. ME Strauss of Successful Blog suggested a few points to promote blog archive. I will show you how to promote your WordPress Archive with help of some WordPress plugins. [...]

  15. March 29th, 2006 at 12:54 pm
    Joe said

    Hey Liz,

    I have been using the Intra-link with* and the Title in Italics since that first comment.

    Just to update, It has worked very well both with intra and external links.

    Thought you might like to know.

    Joe

  16. March 29th, 2006 at 12:57 pm
    ME Strauss said

    Thanks Joe, I appreciate you bringing back the information. That way everyone who reads the blog can know. Very cool that it works both ways.

    Great to see you!
    Liz

  17. March 29th, 2006 at 1:21 pm
    Joe said

    Hey Liz,

    I’m always here, just behind the seens unless I can contribute to the conversation. :-)

    Joe

  18. March 29th, 2006 at 1:25 pm
    Joe said

    sorry, misspelled scenes :-(
    J.

  19. March 29th, 2006 at 2:52 pm
    ME Strauss said

    Hey Joe,
    It’s great to know that you’re out there watching over me. I need watching over, you know.
    You have a long way to go to make as many typos as I do and I am an editor by trade. :)

  20. September 20th, 2006 at 9:25 am
    Successful Blog - Write a Book? Assemble the One in Your Archives! said

    [...] Related articles Blog Archive Promotion To-Do List Writing–Ugh! 10 Reasons to Get Jazzed about Writing Don’t Fear the Blank Screen — Be a Miner [...]

  21. September 21st, 2006 at 10:24 am
    Successful Blog - 1: How to Make Sure Real People Read Your Book said

    [...] Related articles Write a Book? Assemble the One in Your Archives! Blog Archive Promotion To-Do List The 9 Rights of Every Writer — Peer Pressure Is for Jr. High School 9 + 1 Things Every Reader Wants from a Writer [...]

  22. July 3rd, 2007 at 2:32 pm
    20 Blog Promotion Guides to Inform Your Strategy - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. said

    [...] Blog Archive Promotion To-Do List One from me on how to use your archives to promote your blog. [...]

  23. July 1st, 2008 at 1:04 am
    rubber said

    Very useful list. this post is a must for blogger! A friend told me a useful site to which is self-upgrade.blogspot.com and it helps me alot in getting free resources, but since the webmaster doesn’t promote it alot, it difficult to find in google. it’s a good example why this post is an excellent one

  24. August 6th, 2008 at 3:32 am
    Webmaster’s Blog » Blog Archive » How to promote your WordPress Archive said

    [...] and so your old posts will be hidden in the blog archives. ME Strauss of Successful Blog suggested a few points to promote blog archive. I will show you how to promote your WordPress Archive with help of some WordPress [...]

  25. December 6th, 2008 at 4:31 pm
    83 Must Read Articles for Bloggers | Solid Blogger said

    [...] (Problogger) 67. Blog Promotion 101 (Problogger) 68. Webmaster Forum > Blogging (V7N) 69. Blog Archive Promotion To-Do List (Successful Blog) 70. Promotion, self-promotion and [insert ad here] (SethGodin) 71. 42 Methods for [...]

Name (required)

Email (required)

Website

C'mon Let's Talk!

High Quality Image of Interior Design and Architecture Design