May 21, 2007
Liz published this at 10:08 am
Branding and Relationships
A few days ago Scot Herrick left a comment on the topic of branding.
Rarely have I seen much on what you need to do to start creating a personal brand. Or, how you go about doing it (although the four steps comes close). –Scot’s comment
Scot’s observation and other conversations have led me to re-explore the idea of branding from the perspective of the relationahips that come together when someone finds a personal brand.
5 Ways to Help You Find Out Who You Are
Our relationships with ourselves are the basis for every relationship we have. That single relationship — me with myself — defines how I see me and how I see every other person I know.
In a real way, every relationship we have is really a relationship in our minds. We decide how we think other folks feel. We decide who we believe, what we perceive, and we make those things into reality.
Scot was responding to where I said Branding is knowing who I am.
Now there’s a BIG sentence.
Who actually knows who they are? I need to explain what I meant.
At best, even the most self-actualizing people among us are only on our way to becoming who we will be. We can only know who we are for a moment at a time. Then, we change and grow a bit more.
Finding a solid brand is understanding who we are right now as well as we can. Of course, knowing ourselves is subjective and fraught with tape recordings of things we’ve learned about relationships since the day we were born. It’s tricky business at best.
How do we know, how do we find out? The only answer is to pay attention.
Here are 5 Ways to Help You Find Out Who You Are.
- Pay attention to your history.
Everyone has lessons we face again and again. Which are yours? Those are your weaknesses. Everyone is called on by friends to help again and again to do the same things. Those are your strengths. Everyone has moments of tragedy — look for what you learned, not for how those events hurt you. Let the pain go. Find the learning. The pain gets between you and who you really are.
- Pay attention to your body.
Learn the physical signs that you are acting out of emotion rather than logic. Learn the physical signs that you are acting unkind toward another human being. When you feel adrenaline, stop to breathe before you act, except when immiment physical danger is involved.
- Pay attention to people who care about you.
Listen when they tell you what they see. Test the information against what you know. Try it on for size and ask others who care if they agree. Get to know yourself as others see you. UPDATE: Look for generous folks who have your interests at heart and who have no other agenda of their own for you. Test their feedback by asking them and yourself how balanced what they see is, and how someone who knows you in another role might respond to what they are suggesting about you.
- Pay attention to your inner truth — you have the intuitive detail.
You are the sum total of everything you have ever done, ever experienced, ever dreamed or thought. Stop to reflect on what your heart says is so about you. Sometimes the voices around us are loud and the negative noises are many. In your heart you know what you are really about. We all do. Hearts speak the truth if we quiet ourselves to listen without letting other voices in.
- Pay attention to the positive
We already are programmed to hear and respond to the negative, because negative things can hurt. Don’t throw the positive away. It’s a valuable source.
When we know who we are, it’s one bit easier for other people to see our value and our values.
Knowing who we are is the logical start.
–ME “Liz” Strauss
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