How to Differentiate Yourself in Business

By Deb Bixler

If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors.

Knowing what makes your business truly unique is what will help you thrive with your customers rather than just blend with the masses. Find out what helps you differentiate your business from all others by knowing just where to look.

Direct Selling Strategies

What are your direct selling strategies?

home party plan businessMany business owners don’t realize that they are literally driving their business into the ground by using the same old selling tactics as everyone else.

If your direct selling strategy involves a twist- be it a link to a website tutorial or a cute magnet or pen that showcases your company name- then you are moving in the right direction to make sure that your business is truly different in its own way.

Don’t be afraid to narrow your niche down. When you firmly believe in what you are uniquely offering you can then attract the ideal customer. Many believe the opposite that a narrow niche will eliminate some leads.

We are taught in direct sales that you should be marketing to EVERYONE but really it is impossible for everyone to be your ideal customer. Define yourself better and you will be defining your customer better.

Your business personality is part of your direct selling strategies.

Consider Your Business Personality

How is your business’s personality? There are literally 100’s of methods of direct Selling so what makes you different?

What is your sales personality?

Is it upbeat and friendly like every other business in your industry, or does it take on a more serious tone?

Does your business reflect a common ‘tone’ expected of your niche? If so, you may want to consider differentation by way of creating a whole new personality for your business.

Perhaps taking a ‘green’ approach to something that is normally serious, or adding humor to a positive atmosphere can make all the difference for your business and make you really stand out. Or is it the budget lessons or healthy tips that you offer or even are you more controversial than most?

This is branding YOU, not just your direct sales company! You need to sell yourself first and your company second.

Simple direct selling strategies will help you stand out. For some people, differentation is no piece of cake.

However, there are smaller ways to make your business stand out so you can have the edge on your competition without having to change your whole direct sales strategy.

Try switching from business cards to key chains, hire someone to check your email so messages can be returned faster than your competition, and make sure that you are choosing terms for your product(s) that your competition isn’t using.

Sometimes, simply going from ‘organic’ to ‘healthy green’ can make all the difference.

Make sure that no matter what differentation tactic you choose to use, it isn’t so different that it actually compromises the message of your business. While you want to remain unique, you don’t want to sacrifice your business’s overall integrity just to make it stand out. You want to differentiate, not reinvent your image, after all.

How do you make your business stand out from the rest?

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business. In only 9 months Deb replaced her full time income with the sales and commissions from her home party plan business. Find her on Twitter at:


  1. says

    Customer engagement is vital, so many don’t do this properly. Answer emails personally (i.e. don’t use canned replies), set up a blog, create a forum, etc. Make customers feel they are a part of a team.

  2. says

    “Don’t be afraid to narrow your niche down”

    Yep. Forget about trying to sell to everybody and go as niche as you possibly can. That will become your core customer base, look after them and they will stay loyal to you. Then build on that base, but get it established first.

  3. says

    I agree with a narrow niche… knowing your ideal candidate and understanding that everyone does not fit that bill makes business a lot easier!

    Thanks everyone for sharing!

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