December 1, 2005
Liz published this at 10:48 am
It’s easy to get people to do what you want, just show them why it’s to their benefit to do it.
If what you want is a link from me, then your challenge is to persuade me. Show how it’s in my best interest and that of my readers to give your link a home on my blog.
Speaking of homes, you should also make sure that you want me to have your link. A link represents a vote from you. You want to find blogs with quality content, blogs with like-thinking writers who will value your relationship. Here’s how you might do that.
- Get to know me and my blog.
- Think about where your link would add value.
- When you talk to me, be personal and persuade me.
Don’t become a stalker, but do make a project of finding out who I am and what I care about. Study my blog and my readers’ comments. A little reconnaissance and you’ll get a good idea of where or whether your link is a good fit.
No one needs a link on their blogroll. Find a reason that I need your link. Do you have a post that ties well with one of mine? Do you expand on a topic that my readers have shown an interest in? Have you covered a subject I’ve missed, or does your content compliment mine, offering my readers a change they might enjoy? Once you’ve found a compelling answer to a question such as one of these, then you’re ready to talk to me.
If you want my attention talk to me, not sir or madam, and let me know how you see your link improving my readers’ experience. That will surely get my attention. Persuade me. I want to feel there is a compelling argument for your link. That way I won’t see myself as someone who gives away links to anyone who asks. I’ll see myself as a person who was lucky to have met a clear thinker like you–someone who knew exactly how to improve my blog.
If I refuse you, you’ve lost nothing. You’ve probably picked up a few things by studying a blog. You’re not likely to research too long on a blog not worth linking to. If I agree, you’ve made a connection to quality content. Hopefully my blog will grow into old age with you. Then we can spend our days together complaining about those misbehaving young blogs.
–ME “Liz” Strauss