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May 23, 2007

Technorati 2007 — The Keyword Is Simple!

ME Liz Strauss wrote this at 7:55 am

Simple Is Elegant

technorati 2007

Today Technorati has unveiled a new site redesign that changes how it works from the deep backend to the beautiful, easy-on-the-eyes home page. The changes have been in the works since January 2007 and are made to reflect the new living web and people, like us, who live and work here. David Sifry explained it this way.

Whereas folks using Technorati a couple of years ago were predominantly coming to us to search the blogosphere to surface the conversations that were most interesting to them, today they are increasingly coming to our site to get the 360 degree context of the Live Web - blogs of course, but also user-generated video, photos, podcasts, music, games and more. They want all the good stuff out there, all in real-time, and we’re using the power of 80 million bloggers to help organize it and make it fun to browse; using the wisdom of crowds as a mirror on ourselves.

homepage at technorati 2007


Finally, the Keyword Is Simple!

You won’t hear me complaining about more bells and whistles this time. Finally, with a long hard look, the team has backed off what doesn’t work and put their stock in a new keyword — simple.

Here are some of the changes you’ll find when you go there.

  • Simpler interface. Everything is easier on the eyes and easier on the brain. Lots less visual noise.
  • Simpler context. Preview information is useful and cut back to speed up load times.
  • Simpler search. No more search silos, i.e. keyword search, tag search and blog directory search. One search gets you everything across the Live Web — blogs, posts, photos, videos, podcasts, events, and more.
  • New simple streamlined blogsearch. A new blog-only search homepage at search.technorati.com (an easy shortcut is s.technorati.com)

    technorati fast blog search 2007

Technorati has been listening. You can see it everywhere. I won’t ruin all of the cool stuff. But don’t miss the tickertape. It’s just fun — the web alive, on the move.

Sure, I bet you’ll find a few kinks to work out. If you do, feel free to leave word here. I’ll pass your issues along all at once for everyone’s benefit in getting problems fixed.

Sometimes we forget that Technorati is a small business, not some Google-sized corporation. It’s 45 people who are grateful when we remember to say, “thank you.”

Thank you, Dave, Janice, and Liz. Thank you to the entire team for listening and for a fabulous job! Good luck in catching all of those pesky bugs.
Liz

See Also
Come check out the refreshed www.technorati.com!
The Technorati Blog May 23rd

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12 Comments to “Technorati 2007 — The Keyword Is Simple!”

  1. May 23rd, 2007 at 9:14 am
    Christine Kane said

    Hi Liz,

    I’m happy to see that Technorati is working so hard at shifting things around and perfecting their model. I can only imagine the amount of work and energy it takes to be Technorati!

    However, I’m having a hard time getting excited about Technorati anymore. When my site changed designs (we moved the WHOLE site into WordPress and not just the blog), Technorati started ranking my homepage AND my blog. When I wrote to them about this issue, they made my BLOG into a “duplicate” site (I think!), and now my blog hasn’t been ranked/updated/noticed for 43 days (and counting) by Technorati. My homepage doesn’t even have any stats on it, and is listed as unclaimed.

    In spite of many emails to Technorati, I’ve not heard anything back. I’ve had exchanges with Steve Pavlina, Sean Rox, Easton Ellsworth, and others - and no one else seems to be able to help the issue.(though Steve had a similar issue on his site.) It’s unbelievably frustrating to feel like I’m not being heard. And I continue to get emails from people asking me what’s wrong with my Technorati ranking - and why haven’t I been updated and why is my thumbnail still showing my old site. I have no answers for them!

    I hope this new simple Technorati brand is an opportunity for those of us who really need some support!

    Thanks for the post!

  2. May 23rd, 2007 at 9:26 am
    ME Strauss said

    Hi Christine,
    I know that Dave and Janice will be glad that you took this opportunity to say something. When things get piled high with revisions, stuff can get lost. They’ll be glad that you didn’t stay quiet, because they like to have things fixed.

    I betting this will be solved soon. :)

  3. May 23rd, 2007 at 9:43 am
    Blog News Watch » Blog Archive » Wednesday Roundup: May 23, 2007 said

    […] Simplicity is success for Technorati at Liz Strauss’s Successful Blog … […]

  4. May 23rd, 2007 at 10:04 am
    David Sifry said

    Liz, thanks for your kind words. I hope that you’ll find the new Technorati more usable and that you’ll use it more often and keep telling your friends about us!

    Christine, I’ve asked Janice and the support folks to look into your blog issue, hopefully we’ll get it resolved quickly.

    Dave

  5. May 23rd, 2007 at 10:06 am
    ME Strauss said

    Dave!
    You never let me down! Thanks for the visit and for the beautiful new response. Congratulations on a job well done!

  6. May 23rd, 2007 at 10:14 am
    Christine Kane said

    Thanks Dave! i would be so totally grateful if i could figure out what happened! (or even just to have me back in the loop again at Technorati!)

  7. May 23rd, 2007 at 10:49 am
    pelf said

    True enough, the new facelift is much easier on the eyes. Before, everything was all over the place! LOL.

  8. May 23rd, 2007 at 11:23 am
    ME Strauss said

    Yep, pelf,
    My eyes are grateful too! :)

  9. May 23rd, 2007 at 11:35 am
    Mike said

    I have to say that I’m loving the new look. I also find that the whole thing works a lot faster too. It seems that indexing after a ping is happening in minutes rather than the hours we previously faced.

    Good work, Technorati!

  10. May 23rd, 2007 at 11:38 am
    ME Strauss said

    Hi Mike!
    Great to see you again! Yep, that’s my experience too. With the dead weight of its shoulders the new lean machine is faster and more responsive. :)

  11. May 23rd, 2007 at 2:56 pm
    Sharon said

    Hi, Thanks for the update on what is new at Technorati. I have already posted this on the support site, but thought I’d put it here too in case it’s a problem for other users - today, my list of posts for my site is missing everything prior to 35 days ago, everything was fine and up-to-date yesterday. Hopefully this is a transient problem!
    Thanks again.

  12. May 23rd, 2007 at 4:12 pm
    ME Strauss said

    Hi Sharon,
    These new design implementations gum things up. My blog has had the same problems. This is great place for you to get the attention that you need. I’ll pass the word along for you. :)

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