May 5, 2009
The Mic Is On: We’re Talking about Generating Content Ideas!!
ME Liz Strauss wrote this at 6:58 pm
It’s Like Open Mic Only Different
Here’s how it works.
It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.
There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.
Need Some Ideas?
Content defines who we are. What we write about is our expertise and our relevance. We become our words and our statements online. And as online presence becomes a stronger part of business, business becomes more about publishing ideas.
- What new product and blog post ideas can we come up with?
- Where do the best ideas come from?
- How do you grow ideas from what you have?
- When is it time to let an old idea become a new one?
And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)
Oh, and bring example links.
–ME “Liz” Strauss
image: sxc.hu
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140 Comments to “The Mic Is On: We’re Talking about Generating Content Ideas!!”
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Glenda Watson Hyatt said
Hey Liz, fantastic SOBCon! Hats off to you and Terry et al!
Joe Hauckes said
Hey Liz,
Me first for the first time in a long time!
Joe Hauckes said
Awww Ms Glenda, you beat me to it.
Glenda Watson Hyatt said
Hey Joe, great to see you!
Joe Hauckes said
Liz, I have 3 posts brewing right now, all from real life.
2 from working with a client from a couple of years ago yesterday
2 from the upcoming tele-seminar I’ll be a part of in July.
ME Liz Strauss said
Hey Glenda!
You were something else there! No more hiding for you! heh heh
ME Liz Strauss said
Joe, you’re on a roll.
Sounds like you’ve got the old enthusiasm back!
Joe Hauckes said
Glenda, sorry I missed you (and everyone else) at SOBCon.
I tried to keep up with all the Tweets & posts, but it’s not the same.
Glenda Watson Hyatt said
;)Yea Liz, wheeled totally out of my comfort zone!
ME Liz Strauss said
Glenda, sure seems like it worked well for you.
Glenda Watson Hyatt said
Joe, missed you at SOBCon. It was a great event.
Glenda Watson Hyatt said
It definitely did, Liz. Having previous relationships with many of peeps and then presenting Friday changed the dynamics that I typically experience at conferences.
ME Liz Strauss said
Yeah, Joe, you were missed.
Definitely not forgotten.
ME Liz Strauss said
What was the biggest idea you found at SOBCon, Glenda?
Marie said
It’s good to be home and be here tonight. I look forward to learning from you guys!
ME Liz Strauss said
Hi Marie!
How are your ideas flowing?
Andi said
First time attendee to Open Mic night, (and first SOBCon) - my content comes from all over I think because I am interested in so many things. My problem is I feel like writing more for my personal blog than my biz blog and that is a problem! Also, some topics are appropriate for either and I sometimes don’t know where to “put” them. I think it is because I am more comfortable with my “voice” on my personal blog - which is probably chalked up to consultant’s guilt (I think that was the term mentioned at SOBCon) that and my biz website is only a temp site and won’t be fully launched for another month, I keep telling myself it is because to that, and I hope that is the case. Anyone out there blog personally and professionally and run into the same situation? Sorry for the long comment!
Joe Hauckes said
Liz, it’s nice to be remembered, hope it was the good stuff, none of that awkward (?) stuff.
Joe Hauckes said
Andi, YES.
ME Liz Strauss said
Hi Andi!
I’ve moved much of what I used to write on my personal blog here. But I don’t think that would work for most folks.
That happened when I was where you are — wondering which place to put things and deciding that one place for all was better than schizophrenia.
Andi said
Joe, how did you overcome? Or have you?
Marie said
A little slow at times. I think I’m trying to learn so much so quickly that I forget the main thing is to write good quality articles.
I’m too focused on getting it done properly = I just need to get it done
Joe Hauckes said
Short and to the point, huh.
Write where you are comfortable. If it is you personal blog for now, keep writing.
The more comfortable you get with your voice there, the easier it will be to transfer “you” to the business blog.
You can be you on both, just let it flow.
Andi said
There seems to be a couple schools of thought when it comes to frequency. Some people say you should write every day and your content will get better and better. Others say write only as often as you have good quality content.
Anyone have an opinion?
ME Liz Strauss said
Marie,
Capture your ideas first. Capture a whole bunch of them. Then write a few at a time. You might try writing at night and then polishing right before you publish one.
ME Liz Strauss said
Andi,
What’s more important than frequency is consistency. Ideally you would write every day, but not all of us can. That being said writing on a consistent schedule serves both readers and search engine spiders — both of whom get used to the pattern of when you write.
Marie said
That’s true. I do not have many ideas even drafted. I’ll see something and think I should blog that and then never do.
Glenda Watson Hyatt said
Liz, I’m still processing everything in my mind, but I’m definitely interested in exploring membership sites as income generator. I need to email Brian Clark to see if he’d mind me picking his brain. My goal is to have a membership site live by next SOBCon. Just wondering if I should launch a smaller product [ebook or ecourse] first.
Joe Hauckes said
Andi, I used to write every day on both blogs, then things got to the point of being redundant.
I haven’t written anything on the business blog for a little while, nothing really to write about that I can think of, so I don’t write anything.
On the personal blog, I try to write interesting things but even then, you can run out of ideas.
That is one of the biggest reasons I regret not getting to Sobcon, it is ALWAYS inspiring.
jon said
so, Marie, write the ideas even if you don’t think you’ll post. eventually, you will.
Marie said
I’ve thought about looking back at my favorite quotes and looking up writing prompts to get ideas.
Andi said
Does anyone use mind maps for content ideas? I have found that to be a good content generator.
ME Liz Strauss said
Glenda,
I think an informational ebook explaining what you explained at SOBCon would be hugely beneficial.
Rick Wolff said
Greetings, folks! Remember me?
jon said
Glenda did an ebook of her presentation which is great.
ME Liz Strauss said
Hey Jon,
Loved your social media post about the 8 things we can learn from church, especially the points about nonbelievers and hypocrisy.
Marie said
I think any ebook about the SOBCon would be beneficial….LOL, I’m hoping to be there next year. But plan on being here every time I can.
ME Liz Strauss said
Marie,
I think quotes are great for inspiration. Photos work for me too.
Mary-Lynn said
Hi everyone! Just wanted to share about content since we write a daily post / show. We get it from all over…news sources, blogs (we spun off an idea that Liz gave us on our post today), conversations, and events like SOBCon. The world is our content creator
Joe Hauckes said
Something I try to do is when I come up with an idea for a post, write it down.
Seems that usually when the idea occurs, I don’t have anything to write with (in the shower eg) and I still forget.
Maybe I should practice what I preach and get a recorder but then again I’d forget to take it in the bathroom!
ME Liz Strauss said
#34 Um, That goes to show you what I know.
jon said
andi, and all, darren rouse at problogger.net has beendoing a great 31 days series on building a better blog. he talks mindmaps and other great content generating stuff.
Andi said
Glenda, I saw your e-book, I think that is an exceptional idea that can benefit a lot of people.
ME Liz Strauss said
Hey Mary-Lynn,
Once you get the knack of spinning a thought, ideas seem to be everywhere!!
Brad Shorr said
Hi Liz, Thanks for all your efforts bringing SOBCon together. I second your idea about consistency being more important than frequency for blog posting. It’s pretty hard for people to keep up with 5 posts a week if they’re following multiple blogs, so in a way you’re doing some readers a favor by posting less often.
jon said
um, Liz. you know a lot. Just not everythig that was published during SOBcon. you were busy.
Andi said
Hi Jon, I have been doing that project, it has been pretty good. A kind of house-keeping that should be done at least twice a year.
Joe Hauckes said
Oooppss, almost forgot.
KLONDIKES FOR EVERYONE!
CATCH!
ME Liz Strauss said
Hi Brad!
Good point! The only blog I know that folks read without missing every day is Jon’s .
jon said
i agree, andi. of course, it will take me 6 months to do everything he built into one month.
Marie said
Jon - so have I. I haven’t seen the growth that some expressed-like 3,000 views daily but it has helped.
Glenda Watson Hyatt said
Liz and Jon, I have another ebook on web accessibility for bloggers in the works - more details than the free ebook. I’m thinking finishing that and using it to further test the market for a membership site.
Rick Wolff said
I’ve not been keeping up with my blog, because I’m trying to keep upbeat in it, or at least avoid whining, but my life has been serving up a lot to whine about. Nothing tragic, just difficult. I’d hate to write about it, and you’d hate to read it. When will things turn around? Hard to say.
Andi said
Marie, me either, but I keep the faith, it is a slow and steady journey, so I prefer to build traffic that way than to get 3,000 one week that abandon the next. At least that is what I tell myself
Glenda Watson Hyatt said
Jon, thanks for the Klondike. Had my first one at SOBCon - thanks to Cheryl. Yummy.
ME Liz Strauss said
Jon and Andi,
I think that series started a few years ago. And Darren’s been writing that content for a long while too. So maybe you could say that he did it a bit faster than we folks who are starting from scratch. heh heh
Mary-Lynn said
Another great way to find content is to spin words…like Glenda did with her most recent blog post “How Pour is Your Blog.” I love that!
ME Liz Strauss said
Glenda,
Good idea on getting more content out there. How does the second book differ from the first? Same exact customer base, just more detail?
Glenda Watson Hyatt said
Hi Mary-Lynn!
jon said
Glenda - the expanded one sounds great. That seems to be a good approach: free and then expanded.
Mary-Lynn said
Hey Glenda! I so enjoyed our lunch together at SOBCon!
Marie said
I’m going to really focus on doing 2 to 3 articles a week.
These ideas are helping. I like the spin on words too. Good titles help to draw readers.
jon said
Liz - yes. he revised it this time around, but the ability to use and then reuse is great. I’ve done it some with posts to ebooks, but haven’t done the revising that could be helpful.
Mary-Lynn said
Jon, it was nice to meet you too!
Glenda Watson Hyatt said
#56 Yes Liz, way more information. My ppt and companion ebook was the tip of the iceberg.
jon said
likewise, mary-lynn. and I did listen to the show while I was there. Good work.
ME Liz Strauss said
#53 Hey Rick,
I find that when I’m whining the best thing to do is go help someone out. That changes my perspective and renews my energy.
jon said
#49 thank you liz. calling it 300 words a day sure sets the challenge, tho.
Sheila Scarborough said
Hi everyone! Hi Liz!
I’m all about content, but I tell people I never have “writer’s block.”
I have “writer’s-no-freakin’-time-to-write-it-all.”
Sheila Scarborough said
I did speak on writing (in general) to Refresh Austin’s monthly meeting last August.
Here are a couple of writing-related links that I recommended to the audience: http://www.refreshaustin.org/2008/august-meeting-writing-for-the-web-and-introduction-to-django
Thanks for the chance to share.
ME Liz Strauss said
#63 Jon,
Repurposing content is a service. The generational aspect of the audience of blogs means that we’re getting new readers at a pace that is astounding. Even if you have 100 readers / day for three years. It’s so unlikely they’re the same 100 readers.
So the new ones every few months don’t know what we said a year ago. I find that mining our archives is a great way to bring forward new ideas. We also get to see how much we’ve grown as we realize how much we want to polish (not just update) what we thought was finished before.
Marie said
#67 - That is funny - I do the same thing. I even have a sign above my desk that says thank you for not whining…and it is to remind myself to stop…although everyone else thinks it is aimed at them.
jon said
hey sheila! sorry to take off before talking about imposters the other day.
Glenda Watson Hyatt said
Hey Sheila! Any luck with finding the apples yet?
I hear ya on not enough time to write. I probably blog a third to a half of my ideas.
Andi said
Sheila - you nailed it!
jon said
#71. that’s a great thought. In a post going up in an hour, I even reference a post of your from 2 years ago.
Mary-Lynn said
Jon, what a great picture Becky took of you and Liz. Makes for a nice addition to you wonderful post about what social media can learn from church. That makes me think of another great place to find content, in blog posts that make you think. The remarks you have to a post can be your next blog post.
jon said
Mary-lynn - that’s a great thought. in the comments to that post, for example, are several posts for me and others. And, the post itself can be expanded to at least 8 posts later on. or into a newsletter. or…
jon said
okay. speaking of content, i have a post to write (and 2 mother’s day cards, and a video script, and…) nice to see you all again so soon after Chicago.
ME Liz Strauss said
That’s true Mary-Lynn and Jon,
People are always leaving great ideas in the comments of blogs. It’s one of the best reasons to read comments.
Joe Hauckes said
I just wish I had Sheila & Glenda’s problem of too many ideas & too little time to write.
ME Liz Strauss said
You know, Joe,
It’s not that you don’t have ideas. It’s that you stop them. We all have a valve at the base of our brains that filters out stimulation so that we don’t go nuts. It opens when we’re not overly distracted and more likely to be in touch with our subconscious … that’s why we get ideas when we’re walking or talking a shower.
Mary-Lynn said
We get ideas from TV shows too….often reruns of Cosby have great messages that spark ideas. We did a post not too long ago from a great message on “How I Met Your Mother”. We’ve turned our TV posts into a regular bit called “Tutors on TV”
Marie said
Me too Joe, Me too.
BUT it is encouraging to see “seasoned bloggers” struggling with the same thing like I do. So Thank you.
Marie said
Liz,
I’m going to be digging into your website this weekend - while I enjoy my morning coffee. Any suggestions on where to start? You have so many great articles.
ME Liz Strauss said
Joe,
Pick a character from StarTrek, i.e. StarTrek New Gen. and do the “Janeway School of Management.”
Joe Hauckes said
Ya know, Marie, Liz is right about that valve at the base of the brain.
Maybe we just have to control the output better in a let it flow when it’s open fashion.
We are in the right place to find some inspiration though. Thank goodness for friends.
ME Liz Strauss said
Every character we’ve come to know well in literature and on TV has a point of view that we can look to apply in our own arena. Take the ones you know well and see how they’d do in your field.
Harry Potter School of Social Media
Bugs Bunny Classes on Twitter
Al Capone on Facebook
Miss Piggy on LinkedIn
Joe Hauckes said
I would Liz, but Janeway was the Captain of Voyager.
Maybe I could use Jean-Luc Picard though.
Glenda Watson Hyatt said
Joe, take more showers! That’s when many ideas hit.
Kevin Ferrasci O'Malley said
I always carry in my pocket a pen
and either my trusty “spiral pocket notebook” brain or blank index cards.
I get an idea and I write it down.
I am a firm believer in the old Chinese
saying, “there is no memory longer than ink”
Mary-Lynn said
LOL, Glenda!
Joe Hauckes said
Glenda, do you mean you can smell me through your computer?
Mary-Lynn said
Good point, Kevin. It’s so hard to remember all those little ideas we come across throughout the day. Another great tool to use is the voice recorder on your cell phone, since it is always with you!
ME Liz Strauss said
#89
Sorry. Never could keep the titles straight.
Even better compare their management styles. heh heh
Glenda Watson Hyatt said
ME Liz Strauss said
Great point, Kevin!
And you’re good in another way. You act on the ideas you have.
Andi said
Seriously, as I age, if I don’t write it down within 5 minutes of thinking about it, it disappears from my brain!
ME Liz Strauss said
Andi,
You think YOU have a problem … I lose them while I’m still having them. heh heh
Kevin Ferrasci O'Malley said
Liz great point about not being distracted usually equals best inspiration. When we think about it I think we all kind of find that rings so true. So then why do you think it is that we don’t seek out more quiet time so we can think ?
Joe Hauckes said
Maybe a list comparison
Jonathan Archer
James Tiberius Kirk
Jean-Luc Picard
Katherine Janeway
and Commander Cisco (I forget his first name) from Deep Space 9
Marie said
Andi, I’m not sure how old you are, but I do that as well….try to keep things written down all the time.
Joe Hauckes said
Sometimes I get an idea that I should write down and then start wandering around that idea and how it plays out and different variations and directions the post could go and then what those posts might turn into and forget the original idea so none of the rest made any sense. :-0
Andi said
39.5 and the mind is slipping fast
like right now when I should have been heating up dinner but got caught up in Open Mic night!
My first one - it was fun. Good night!
Marie said
I know - but maybe later, when you look at it -not only will it make sense, but you could end up with a few articles out of it.
ME Liz Strauss said
Many times I start writing a blog post and realize that the first section is a single idea that can stand on its own. I take the rest for the next day. Then the same thing happens again. I’ve had one post multiply into a whole week that way.
Mary-Lynn said
Great conversation this evening! Gotta run. Look forward to your next Open Mic, Liz.
Glenda Watson Hyatt said
#103 Joe, perhaps write the original idea, then start poking at it?
Joe Hauckes said
But Glenda, these are the type of things that come to me in the SHOWER.
ME Liz Strauss said
Most thing people talk about get interesting if you change one basic assumption of the original premise.
What if they let kids under 10 add features to the next iPhone?
What if the next school curriculum had to include classes by people over 80?
Kevin Ferrasci O'Malley said
Our four legged furry baby is insisting its time to go for “walkies” and at 139lbs I have a hard time saying no. Peace to all and night night
ME Liz Strauss said
Good night, Mary-Lynn!
Good night, Kevin!
Thanks for coming!
Marie said
Liz you have so many great articles…do you struggle with ideas? You seem to naturally have so much to write about.
Beth said
Hello all just wanted to drop in and say thanks to Liz and all the wonderful people who made Sobcon so great…Talk about ideas Sobcon was inspiring, enriching, educating, and invigorating.I have too many ideas and such trouble with the process of writing them. Been working on the same post since Saturday..UGH
Glenda Watson Hyatt said
Joe, need some waterproof paper?
Glenda Watson Hyatt said
Hi Beth! Just wondering — have you tried Dragon Naturally Speaking to capture your posts - to get around the writing process?
ME Liz Strauss said
Hi Marie,
The less I worry about having ideas the more they come. I let the world bring them to me. Then I work like hell to turn them into something other people can see.
Beth said
Glenda I saw your comment at the top and I see so many possibilities for you, a membership site, and a living-learning site for children & teens you can be a mentor and teacher, and start connecting them with opportunities that would have never existed even a few years ago. Social media opens doors as two-way conversation; you can empower a whole new community who are ready to get their voices heard. This is such an exciting time for you, a time when you can contact the big brands and let them know how they can better their businesses and such…
Marie said
Thanks guys for a great Open Mic Night! You have been most helpful. Heading off for the evening.
Beth said
Glenda I have it. And I do use it at times but it’s hard to get use to. Even as I type this now. it takes me a while..but the crazy thing is I love to write…I need someone to edit..I carry a book and write down ideas all day…even in the shower..not kidding..
ME Liz Strauss said
This is an example of a photo that could give me ideas …
baby feet
Glenda Watson Hyatt said
Thanks Beth. Yes, it is a very exciting time for me - technology is finally beginning to catch up to me. I’m now envisioning a cogolmeration [how ever its spelled!] of membership sites, beginning with web accessibility for bloggers. Then perhaps using social media to reach the disabled market, etc. I see myself building a media empire, like Ms O, but in my own way.
Beth said
See I went and clicked on that photo of baby feet, and now I have even more ideas…it is a great way to start..
Glenda Watson Hyatt said
Hmm Beth, perhaps there are other tools that would make writing less painful for you. Let’s talk via email.
ME Liz Strauss said
Beth,
I so love how real you. Not kidding. You bring so much to everything just by being you.
ME Liz Strauss said
Glenda,
It’s so great to hear you having BIG ideas. Darn time too!!
Sheila Scarborough said
Sorry, I wandered off….how very Open Mic of me!
Wanted to say that an Editorial Calendar is so helpful for blogging. Figure out different sorts of posts you like to do (for example, linkposts, video, photos, guest posts, original content, etc.) and what day of the week to do them.
I like a Photo of the Week (with just a few lines of text) on my family travel blog, so I try to have a photo post on Wednesdays. I often fail miserably in calendar execution, but at least I have a PLAN.
Seasonal stuff happen the same time every year - Xmas, SOBCon, summer vacation, SXSWi - so build posts around that.
Magazines in particular have used editorial calendars for years; no reason bloggers can’t as well. Why do you think we see “Get In Shape For Summer” articles every single May?!
ME Liz Strauss said
Ah Sheila!
Sorry, I wandered off….how very Open Mic of me! Not nearly so long as when you drove from Florida to Texas.
I have an editorial structure to what goes on here. I think it makes the blog feel familiar to folks when they come to read.
Joe Hauckes said
I have 4 days a week that are always the same type of posts on certain days, the other 3 are for REAL writing.
Is that an editorial calendar?
Marie said
I was closing out and decided to refresh the screen - and luckily I did.
I see what you mean by the inspiration from photo.
thanks - again!
Glenda Watson Hyatt said
Liz, next step is to pull all the bits together to make it happen. That’s one thing I really admire about Ms O - how she has built an empire and uses cross-media promotion to integrate it all. I’d love to hear more about the business side of her.
Sheila Scarborough said
Sure, Joe, it’s just a schedule. I’m doing a 50 States Series on my family travel blog right now, and I joke that it’s mostly so I’ll know what the BLEEP to write about on Tuesdays.
Oops, gotta run, apparently some family members think I should assume Mom duties right about now.
‘Night, all!
ME Liz Strauss said
You’ll do fine, Glrnda Just one little act every day.
ME Liz Strauss said
Hey Marie,
Glad you got to see that pix!
ME Liz Strauss said
Sheila,
Just be glad we don’t have a 100 states because you’ll be deadly bored with the whole thing by state 33.
Joe Hauckes said
Well it looks like it’s shutting down
Another night of information did abound
When there is nothing to write about or post
Don’t look in the mirror and see a ghost
Rather look to real life and things you see
Then your visitors will read with glee
All the things that are true to life
May just help a little with all their strief
That’s why we’re here and the readers come
Is for helpful tips, information and maybe fun
So adieu to you all my good friends
Until next week when we will gather again.
Burma Shave
Nite Liz
Nite All
ME Liz Strauss said
Good night, Joe
Sleepy swell!
Glenda Watson Hyatt said
Thanks Liz.
John Schuster said
I love to scan my server logs for keyword queries that have brought someone to my sites, but may not be fully addressed in the sites content as specifically as some one searching for that information may be expecting.
Kelly, Write Sticky said
A favorite writing mentor of mine is fond of saying “Plumber’s don’t get plumber’s block.” That said, I always find that if I’m stuck I either picture my ideal audience member or pretend I’m writing a letter/email to my best friend. Things just seem to flow better that way.