February 11, 2013

Using Social Collaboration to Produce and Share Your Blog’s Content More Efficiently

published this at 11:29 am

By Sarah Evans

Time is money, right? Wasted time is like throwing money down your kitchen sink (or anything with a deep, dark hole). When you blog for a living or as part of your professional role, you may be wasting time. How? By using outdated or inefficient workflows to brainstorm, create and share your content. Most bloggers recognize the need for a better work flow, but they fear a steep learning curve. But, it doesn’t have to be this way. I’ll tell you why.


Have no fear, the productivity junky is here.

In full disclosure, I’m the chief evangelist at Tracky, an open social collaboration platform scaled for the enterprise and accessible enough for anyone to use. I eat, breathe and sleep this stuff. Here’s the secret: the productivity platform (yes, platform, not a tool) you select is the key to working and sharing better, not more.

First, you must acknowledge that they way you work isn’t working. It’s not your fault. It’s no one’s really, but it’s a broken process. Say, “stop!” Demand change and replace older, less effective habits.

I use Tracky to:

Tracky productivity platform screenshot

If you’re ready to make the change to an open social collaboration and productivity platform, here are a few features to look for:

Making the shift to a social collaboration platform will improve communication, simplify workflows, engage team members (if applicable), provide an element of fun, reduce email overload, increase real-time collaboration, decrease unnecessary meetings and connect you with your external audience. It’s a decisive business decision that can bring you into the age of collaboration and ensure that you’re competitive for the long-haul.

Author’s Bio: Sarah Evans (@prsarahevans) is the chief evangelist at Tracky and owner of Sevans Strategy, a public relations and new media consultancy. She’s the author of new book, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks).

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