San Francisco November 9, 2010 marks the first annual International Bees Awards in recognition to the best Social Media communications and marketing practices. I’m proud to serve as a member of the Iinternational Bees Awards jury. I’m also excited to report that
- Every continent has submitted entries: Social media marketing is a worldwide phenomenon.
- 14 of the 16 categories have received entries: Market sends the message that social media marketing goes way beyond creating a Facebook page.
- 63% of all entries come from large brands: Large brands are embracing actively this new marketing approach on the Web.
- 70% of all entries come from specialized agencies: Small/fast-growing agencies are making social media marketing their main expertise and as a result, seem to get the large client accounts.
Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium. Upon submission, entires have the oppurtunity to become case studies for the international press. Entries are kept 100 % confidential unless stated otherwise.
Case studies that have been shared with the public come from Sweden, Japan, and Canada, showcasing campaigns for IKEA and Cirque du Soleil’s One Drop are shared on the Bees Awards Blog.
The professionalism behind the criteria for choosing the jury, the truly international focus, and the dedication to quality make this event one to keep an eye on.
–ME “Liz” Strauss
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