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Talking in Our Hearts and Our Heads

July 26, 2007 by Liz

I've been thinking . . .

about the conversation in the comment box.

About three weeks before SOBCon07, as I was planning what I would say. I sat in my darkened bedroom imagining the time and the place. When I did, a stunning thing struck me, overtook me, I finally saw the whole group.

The image was even more than I had been ready to receive. I suddenly realized the room would be filled with people who had generously shared their minds. It was amazing, electric. I was overwhelmed at the idea that a roomful of people could know each other so well.

The reality was even more than that. . . . How could it be possible?

Research says that 50% of how we communicate is nonverbal – it’s in the tone, expression, body language, such things. One study showed that 84% of communication on the telephone is vocal and 16% is verbal.

How could these people — we, who never met — know each other so well?

It was trust and safety. . . . like it is every morning here.

That’s not to say that it never comes out just a little wrong, but so often it’s so much more than right. We learn and discover. We laugh and cavort. We design, narrate, create like conductors, feel for each other, play. We talk words into meaning. We have world-size ideas.

How do we crawl into a comment box and turn off the rules of 3-D?

Maybe it’s that we know that we are listening. Maybe it’s that we take time to think. Maybe it’s that we know that our words are everlasting.

Maybe it’s that we’re not in a box at all . . .

Maybe we’re talking in our hearts and our heads.

I hear your voice when you type what you think.

Liz's Signature

Filed Under: Motivation, Successful Blog Tagged With: bc, Ive-been-thinking, talking-hearts-and-heads

How to Define Your Niche Market

July 25, 2007 by Liz

Yes! YES!

insideout logo

Let’s take a minute to go back over the foundation — two key understandings frame and support a well-defined niche market.

  • What businesslike thing do you love doing?
  • Who is your prototype ideal customer?

A business that cannot answer those two questions specifically and explicity will define a loose, untargeted niche market. The end result will be an unclear offer — probably too broad — to customers they don’t know.

If you can’t describe what you do and who your customer is in one simple sentence each, keep working on those questions above.

When you know them like you know yourself . . .

A niche market is the group that your prototype ideal customer represents. That’s why it’s critical that we define the prototype customer as well as we possibly can. Because now we’re going to extrapolate up.

You might think it’s a waste of time to prototype the ideal customer in the first place. STOP RIGHT THERE.

What gets lost by skipping that step is the information we acquire by deeply thinking about how one human in our customer group will respond. The loss is detail most folks won’t take time to think through in one step.

Yu can get details without the context of an individual human reference, but skip that step, you are stealing deep knowledge from yourself. If I tell you, if you read it, even when a real customer relates the buying experience, it is not the same as thinking through one customer’s identity yourself.

It’s you, you’re investing in.

It’s survival. If we don’t know our customers as well as ourselves, sooner or later, we will fail. I don’t need a coach to tell me how to do that. Neither do you.

How to Define Your Niche Market

Look at that ideal prototype customer. Find the group that he or she represents. Use the ideal customer to find that group’s needs, wants, and values. You know how to do that as sure as you know what things are everybody things and what things are your best friend’s idiosyncracies.

  • What is your ideal customer’s age group? Define an age range narrow enough to keep within a set of tastes and values. Spanning a 10-year age difference might work for undertakers, but probably will not for the needs of college students or new home buyers.
  • How is your ideal customer exactly like every member of the group? What needs does the group have in common? What do they all desire? How can you use your previous success — what you’ve already provided — to serve the larger group?
  • What is the group’s biggest worry? Is it the same as the ideal customer’s? What other issues does the group have?
  • What are the major ways that the group interacts? How do they communicate with each other? What secrets do they keep
  • What are the major ways that the group solves problems and finds answers?
  • How does this group define a good day? How do they define a bad one? What other groups do they get along with? What groups do they work with that they don’t understand?
  • What problem can you take off their desk? How can you save them time, money, or pain?

Picture the group in a meeting room. Have you accounted for everyone there? What part of the group will love your product or service as much as you do?

That’s your niche. That’s the customer you want to serve.

Next: The Four-Part Definition of a Business

–ME “Liz” Strauss
Is your business stuck? Check out the Start-up Strategy Package. Work with Liz!!

Related
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.

Filed Under: Inside-Out Thinking, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, ideal-customer, Inside-Out Thinking, Liz-Strauss, Liz-Strauss-Inside-Out-Thinking-to-Building-a-Solid-Bus

Change the World: Give Someone Perspective

July 25, 2007 by Liz

Some What Ifs Are What Awfuls

changetheworld8

When life gets out of control, we get fearful. It’s a scary thing not to know where everything is headed. Because we need direction, we imagine the end of the story — the story is really a plan for disaster. Doing that is human, but it’s not usually helpful.

Imagining disaster is negative. It steals focus. Yet. we all seem to draw and detail disasters at the slightest loss of control,. especially when we’re in unknown territory.

That looming disaster. We worry our “what if” into a “what awful,” and the worrying makes it horrible. In no time, we have a visual with a film on television news at 11. Often we plan what to do when the disaster happens. Our plans are sometimes violent or vengeful, negative actions. Negatives get the wrong body chemistry going. Charged up, we’re likely to cause a minor disaster of our own.

In such situations, for me, it’s almost automatic to think of one man. I didn’t know him. Once, long ago, he replaced a worry with a comprehendible vision, and he put my world back in my control. It happened when I was no more than five years old.

My dad and I were at the carnival grounds of the Illinois State Fair. Lights were colorful and everywhere. My father’s hand was in my own. He walked me three stories up to the top of the biggest slide I could ever have imagined. No. Bigger. Taller . . . and more frightful.

From the top of that slide, I could see the whole carnival. It was so high, that it had to turn and turn going down to fit in a reasonable footprint on the fairgrounds. A steel canopy covered the top one third, like that on a covered wagon. Standing on the platform at the top. I could see how far down the ground was.

No one else was up there with me and my dad. I was smart. I did the math.

The slide wasn’t wide enough for my dad to go with me. I would have to go alone. The stairs were equally scary. I was a frightened little girl, who didn’t know what scared me.

The carnival man had tattoos on his arms and was dark from the sun. But his clear as water blues were kind against the tanned face they shone out from. His smile showed respect and understanding for a child. He put down the woven mat I would sit on.

I had no courage. I was too shy to explain how afraid I was. He knew just how to frame the situation. I can’t say this is what he said, but I can tell you, it’s exactly what I heard.

“It’s up to you,” he said looking right in my eyes. “You can stay up here with me. We’ll tell stories. But I have to tell you, going down the slide is easy. You just sit on the mat and go. Of course, since you’re an especially smart one, I could make you a deal. . . . If you fall off the slide and break your arm before you reach the bottom, I’ll give you the whole carnival and $15.00.”

Even then, I knew a great business deal when I heard one. After all, I had to get to the bottom sooner or later. I could see there was no bathroom. With this deal, I might get to own a whole carnival. AND every kid knows that no one ever dies from a plain, old broken arm. So I decided to go. We shook hands on the contract.

I was disappointed when I made it to the bottom unharmed. I can’t say which I missed more — owning the whole carnival or the $15.00.

That guy with the blue eyes, the smile, and the respect for a child gave something unforgettable. It was more than courage to ride down a slide. He gave me perspective that has lasted a lifetime.

Now when I start to write my disaster story, I tell myself I’m not the one who was meant to own the carnival. Then I start thinking about how I might have used $15.00 when I was less than five years old.

We can change the world — just like that.
–ME “Liz” Strauss

Filed Under: Liz, Motivation, Successful Blog Tagged With: bc, Change-the-World:-find-perspecitive, Liz-Strauss

I'm Speaking at BlogHer!!

July 25, 2007 by Liz

Liz Strauss and Wendy Piersall

BlogHer '07 I'm
Speaking

You may have noticed a badge in the sidebar. It says in big letters I’m speaking at BlogHer. Wendy Piersall and I are on a panel with Colette Ellis and Elizabeth Perry. The panel will discuss all facets of mentoring, including ways that friends like Wendy and I act as mentors for each other.

If you’re not going to be at the conference, and I would guess that is most of you, you might notice I’m not around as often to answer your comments on Thursday, Friday, and Saturday, July 26-29. Don’t worry. I’ll be doing my best to get here, but I could be far removed from my computer.

I hope you’ll feel at home — look at the header, the name of this blog says you should. Please enjoy each other and the conversation while I’m gone.

Remember, there’s always plenty of free beverages and snacks in the sidebar.

If you are going to be at BlogHer, I hope you’ll look for this tall, blonde blogger. I look like the person up there in the picture.

I’d love to meet you. That would be so cool.

–ME “Liz” Strauss
Work with Liz!! Liz can unstick you to help make your business sticky.

Filed Under: Motivation, Successful Blog Tagged With: bc, Colette-Ellis, Elizabeth-Perry, Liz-Strauss, Wendy-Piersall

The Mic Is On: We're in Hollywood! Be a Star!

July 24, 2007 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Hooray for Hollywood!

There’s plenty to talk about. Here’s a few ideas to get us started:

  • Movies
  • Movie Stars
  • Big Houses
  • Scandals
  • Old Fancy Cars
hollywood.jpg

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey.

Oh, and bring links about Hollywood to share!

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Blog Comments, Community, Links, Marketing /Sales / Social Media, Outside the Box, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Open Mic 7pm Chgo Time: Hooray for Hollywood . . .

July 24, 2007 by Liz

Yes the Mic Will Be on Tonight

Join Us Tonight

We’re Visiting Hollywood!

We can talk about movies, movie stars, big houses, scandals, old fancy cars, and whatever else comes up.

Oh, and bring links about Hollywood to share!

The rules are simple — be nice.

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Blog Comments, Community, Links, Marketing /Sales / Social Media, Outside the Box, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

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