This tip from SOB Cheryl at Mad Baggage, who suggests we take advantage of the partnering of Technorati and Newsweek to get your blog noticed by a whole new audience of Newsweek readers. Cheryl has used it with stunning success. Within a short time of posting against a Newsweek article in the morning, she had traffic beating down her doors. Here’s what she says to do.
Go to MSNBC Newsweek, read the top story, read a couple of the related front page stories, and do a post linking to them all. Newsweek has a Technorati link page showing what bloggers are saying on the subject and as long as you are among the earliest or most recent to post on the matter, people click through in tens and hundreds. They don’t stay, they don’t come back, but they click through.
I tried Cheryl’s techniques on yesterday as a test. Check out the two Newsweek posts I ran–one about Martha Stewart and one about their column Blog Watch. Both were worth posting in their own right, but I was also testing whether the new Technorati-Newsweek partnering would work on my broken Technorati account. It did not.
However, if you click through to either of the stories and look down the right sidebar you’ll see how it works. A small section will tell you how many blogs have posted on this story so far. Then you can click through to see what the posts are and where they came from.
It seems to work for any, not just the top stories–though the top stories are surely where the most traffic would be. Still, I think I would go for the sections with stories and traffic that fit my niche–less traffic, but more qualified leads.
As for post not working, well, I’m just lucky I guess.
–ME “Liz” Strauss
