Successful Blog

Here is a good place for a call to action.

The TECHNORATI Business Model Revealed

by

Smoke and Mirrors

Don’t be fooled by smoke and mirrors. Five blogs on an AP website is nothing. Technorati on every one of them is a big deal. Technorati is joining the mainstream. That doesn’t mean bloggers are.

By virture of it’s index of OUR blog posts, and 3 deals in announced in the last 3 days, Technorati is one of the worlds largest content providers with it’s name on every Paramount Classic and AP website.

It sure looks like we provide their content for nothing. Technorati gains plenty of fame and who knows how many dollars?

I was wrong before. The strategy here is brilliant. It’s so far outside the box, I didn’t even see it.

Sorry David, this too clever by half for me to be quiet about. What is it that I misinterpret here? Please set me straight. I really want to believe I have something wrong, but all of the pieces fit as I look at it.

How did this happen? Why doesn’t anyone see this? [links via Bloggers Blog]

–ME “Liz” Strauss

Related articles
Technorati–Shopping Is NOT Strategy
Technorati — Hollywood and International
Technorati Blog Cards
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Technorati–Shopping Is NOT Strategy

by

Joining the Mainstream Are We?

Customer Think Logo

I’m starting to feel like I’m on Weekend Update on Saturday Night Live. As Sting would say Be still my beating heart. Another day, another 50 cents, and Peter Hirschberg is announcing another Technorati new deal. This time Technorati teams with Associated Press to connect you and me and 40 million bloggers to over 450 AP member websites. The new service began this morning. How will this help my life, my business, my brand? I just don’t see it.

Excuse me. Excuse me, please. Is this door number 3? Darn, I lose again. Yoohoo! I’m the little guy who uses your service. [Read more…]

Technorati — Hollywood and International

by

Technorati and Paramount Classics

So much going on at Technorati these days, who can keep track of all of it? David Sifry has been signing his name a lot.

Yesterday, May 21 Peter Hirshberg announced on the Technorati Weblog an 18-month “relationship” that joins Technorati and Paramount Classics. The deal will connect up-to-the minute blog posts about a film’s content to each of Paramount’s film sites. The relationship launches with the site for the film, An Inconvenient Truth, a new movie about global warming. The documentary starring former Vice President Al Gore, opens in theaters beginning May 24. Its blog will provide live blogger commentary and feature posts from the Technorati index. The press release went out on May 18th.

Technorati and International Edelman PR

Today, Peter Hirshberg posts that Technorati and Edelman, the largest independent global PR firm, are announcing a relationship that’s all about supporting the international growth of the blogosphere. He goes on to say that Edelman will be providing full support for service to the international bloggers that are now such an important part of the Technorati index.

Whew! What relief! Janice Myint’s team has enough to do.

Mr. Hirshberg ends his post with this sentence.

Both of these developments are testimony to the incredible changes to media, marketing and communication that blogosphere is bringing about— and to the increasing global reach of these developments.

For the life of me, and for all of my years unraveling sentences as an editor, I don’t know what this sentence means.

I do know my link count has finally moved this morning — the first time in almost 4 weeks.

I don’t know what that means either.

Of course, hours and new links later — it’s stuck on the same new number. I guess that means that nothing’s changed. UPDATE: IT’S CHANGED AGAIN. That makes two times in one day.

–ME “Liz” Strauss

Related articles:
Technorati Blog Cards
Technorati Still Wonky
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Technorati Blog Cards

by

Another Feature

Technorati has rolled out another new feature. It’s sort of like a baseball card for your blog. This is how it looks for Successful Blog.

Technorati Blog Card

To see yours, go to Blog Finder, type in your URL and click search. You’ll see your card and the latests posts indexed for your blog. It’s nice to be able to see whether our latest posts have made it into the index.

It’s a great feature, Mr. Sifry, but could we have a word over here? [Read more…]

Technorati Still Wonky

by

It had to be this way on the day I get a link from a hero.

I can’t tell you about it because I’m saving it for a cool road rally thing for this weekend. That is if David Sifry and Janice Myint can get Technorati fixed by then.

If I lose this link, I will be very sad. I like heroes.

–ME “Liz” Strauss

Related
Related Articles
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Belated — State of the Blogosphere 2

by

Move Over English

Though I was at a conference, then deathly sick (note the use of hyperbole), when David Sifry came out with his State of the Blogosphere Part 2 — On Language and Tagging, think there is still important data here to get reported for the record. David’s ability to cut through information on the index of 37.3 million blogs to bring coherent thought to the table is a gift he shares several times a year and we should take advantage of it to get the big picture of how our lives are changing.

For this post, I choose to focus on the analysis of the language data.

David Speaks

He begins by offering a few disclaimers about the data set he’s about to offer. Three important caveats he reminds us to keep in the foreground when studying his data.

  • First that the automated language software they use may not be perfect and my over- or undercount a particular language or group of languages, due to bugs wthin the software. He follows that comment with a statement that Technorati, however, still feels fairly confident in its reliability across the millions of blogs and posts they index each day.
  • One part of the blogosphere, Mr. Sifry is certain that is being under-reported is posts and blogs written in Korean. This is due to the fact that the main services are not indexed by Technorati at this time. A second that is being undercounted to a lesser degree is French language blogs and posts, because Technorati has not yet got a good system for indexing skyblog.
  • This third caveat is that Japanese bloggers write shorter posts. This could be due to their predilection to posting from mobile telephone. This fact could be skewing the results of the data that follows making the numbers higher, as the data tracks quantity of posts not length.

Within these caveats, Dave Sifry aso offers this invitation,

if anyone at these (or other) blogging services is interested in being indexed, please drop me a line.

[Read more…]