Real-World Women Bloggers In the group of about 25 or so that I met. Many were charming new bloggers at their first conference of any kind . . . ever. Most of them had mommy blogs or were political … [Read more...]
Get Unambiguous and Get More Customers
“Give Me Ambiguity or Give Me Something Else!!” A client comes to you with a problem. The person you meet is your perfect “work soulmate,” but for some reason you don’t get the job. Why is … [Read more...]
Motrinmoms: The Spectacular Opportunity to Rise from a Colossal Mistake
Savvy Companies Don’t Have to Do This Tonight, a corporation made a colossal mistake. Motrin put up this ad. The ad was meant to tell Moms with new babies that Motrin understood their pain. … [Read more...]
One 12-Step Process Model . . . So Many Uses
What Process Is it? This is so cool. I was thinking about the processes I follow this weekend. I figured out something you probably already know. The process I outlined in the post called One … [Read more...]
SOB Business Cafe 09-06-07
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each … [Read more...]
6 Easy Steps to a Career Basecamp in Cyberspace
It Was Someone Else’s Turn When our son was 9 months old, my husband said to me, “I’ve done everything I want with my career. From this point I don’t expect a lot of new challenges — 21 years is a … [Read more...]
April Fools’ Jokes — Great Publicity, Fun, or Maybe Not?
The Net Was Filled with Fake Fake News I’ll never forget one particular April Fools’ Joke during my college years in Peoria. That Midwest city is the home of the famous Caterpillar tractor — five … [Read more...]
Confession: My Big Brother Used Permission Marketing to Get Me to Do His Chores
I Was a Little Kid I used to say that my big brother — he’s 8.5 years older — should have been an entertainer. He was particularly adept at entertaining me. Before I could walk, he had me trained … [Read more...]
Does Your Credibility Show in What You Do?
about credibility and what we do. Not long ago, while we were listening to a talk show, a friend made a remark about a woman caller who argued a passionate opinion. She talked a bit longer than was … [Read more...]
Get Visible! Grow UP! Solve Your Problem for Everyone
When Location Becomes Solution In the days of my dad’s saloon, everything was location, location, location. If you wanted to be noticed, you put your store at the corner of State and Main. Every … [Read more...]
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