Do you have a dedicated social media reporting app? If the answer is no, I have only one question for you: how are you getting through the day?! Social media campaigns are no longer just a matter of … [Read more...]
Do Your Customers Speak Your Language?
The teacher sent me a lengthy email about the upcoming DBQs the kids would be working on, as well as the IGPs that were coming up. While I appreciated the proactive communication, I had NO IDEA what … [Read more...]
Who’s ME Strauss and What’s She Doing Here?
Look Closely. Can you see the difference? Can you tell I’m not Scrivs? I’m almost as tall as he is. My hair’s way longer than his. Still he’s Scrivs, and I’m not. Who am I? I write as ME Strauss, but … [Read more...]
5 Tips to Start Your Small Business in the Strongest Way
by Abby Evans Your dreams of starting your own business may be the result of one or more factors; a life âlong desire to make a career out of something you’re good at or a need to supplement … [Read more...]
5 Smart Ways to Differentiate a Successful Business
by Grant Tilus Did you know Americans create more than 500,000 new businesses every month? Itâs true, but only 50 percent of those businesses will still be operational within five years. While … [Read more...]
Whens the Right Time to Expand Your Small Business?
By Ben Thomas Your first few steady customers are finally paying all your bills – and as celebration-worthy as that is, it also raises new questions in need of executive answers. Where are the next … [Read more...]
Intention Counts
By James Ellis A website can be and do just about anything. It can be a brochure, a greeting card, a catalog, a conversation space, an announcement, a research tool, a library, a photo gallery, a way … [Read more...]
Promote Your Events with Compelling Copy
By Jessica Davis You may have heard the popular phrase Âif you build it, they will come. This is quite untrue in case of organizing events and meetings. It doesnÂt matter how well you have … [Read more...]
What is Strategy? Ask a Two-Year Old
By James Ellis I wish I didn’t know so many people, in places of influence and power, who didn’t know what strategy was. Too often, it is a word used in place of words like “plan” or “tactic.” Some … [Read more...]
The Connection of Strategy to Tactics
By James Ellis In a previous post, I suggested that strategy was the achievement of our intended purpose in a given context. Strategies can’t be plans or just “smarter thinking” because that relies … [Read more...]
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