Blog Promotion by Writing Well for the Web
Writing online serves two audiences — people and search engine spiders — those little crawly bots that move from link to link indexing information that ranks my pages. People are my readers. People are also the users who search for information. Spiders locate the content for search engines to index and serve up when people go searching for information. Keeping those facts in mind helps me handle the balance between the people and the coded arachnids that search out quality, relevant content to serve them.
The best blog promotion is to write well for the web. I keep my focus on people and give a nod to spiders by following these basics.
Write for People
I write for people. I use my own voice. I write with the way people read as my guide.
I read over my work as a reader would. When I read what I’ve written listen as a person would hear the message.
I look for words, phrases, errors, and overly-long sentences that would get between readers and my message. I also have a proofreader check things behind me. If you find something, she’s not been here yet.
I write for people. I use my own voice. I write with the way people read as my guide.
I read over my work as a reader would. When I read what I’ve written listen as a person would hear the message.
I look for words, phrases, errors, and overly-long sentences that would get between readers and my message. I also have a proofreader check things behind me. If you find something, she’s not been here yet.
After the work is “people-ready,” I go over it another time for my secondary audience ââ¬â- those search engine spiders. I make sure the spiders donââ¬â¢t trip and have plenty to eat.
Feed Spiders
Spiders like to eat keywords. I make sure they find some in titles and subheads and key sentences. I don’t mind a bit of repetition.
I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.
I add related articles. Spiders like to know how my pages relate to each other, and they like to have those pages to serve up when someone is searching for a related idea.
I link out or trackback to quality blogs.
Spiders like to eat keywords. I make sure they find some in titles and subheads and key sentences. I don’t mind a bit of repetition.
I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.
I add related articles. Spiders like to know how my pages relate to each other, and they like to have those pages to serve up when someone is searching for a related idea.
I link out or trackback to quality blogs.
These last crumbs to feed spiders didn’t really change the content. So I give the piece a final read, fix what I find, and hit that publish button.
Readers are happy because they get my best writing. Spiders are happy because people get my best writing — that means the people will use their search engine again.
–ME “Liz” Strauss
Related
6+1 Traits of Search Engine Relevant Content
Search Engines & People Care about Anchor Text in Links
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Thanks for those great tips Liz.
I’ve been using a plugins that automatically converts the tags I use(through the UTW plugins) for a post into keywords. This way it’s easier for spiders to get the keywords and I don’t have to bother much about inserting them everywhere in the content post.
Thanks, Hans!
I use UTWarrior. I meant mention it, but it got away from. Thanks for bringing that up!
I didn’t know that about the word *here*. Now i begin thinking… how many have I used OMG.
Less than 20 but more than 10 most likely.
My trackbacks are not working on my blog. People’s links don’t come into my comments and I’ll a monkeys uncle if i could figure out why this is occurring. I have asked many people and the answer I get is so complicated that I don’t know how to implement it. It’s not the end of the world though although it felt like it was for a little bit.
Hi Jessica,
Trackbacks are tricky . . . mine were off for almost two months. Try these to see whether the trackback is getting through.
https://www.successful-blog.com/1/great-find-2-standalone-trackback-tools
I guess I should have worded that differently. Trackbacks from other folks are not getting into my blog. My trackbacks for both my blog and sent ones to other blogs are working.
I know there have been instances where people are trackbacking to end up ina comment on my site yet they do not appear at all. 🙁
Thank you Liz… for the speedy response 🙂 *muah*!
Hey Jessica,
If SeanRox is around tonight, you might ask him about it. He’s really smart. 🙂
Will some of you review my site and provide feedback. I’ve been doing this for two months and have had virtually no help. I’d like to drive readership up.
Sam
On my previous post, e-mail is fine. I only made it here because I was trying to discover Blooger’s status and could not find a link.
By the way, great site!
Hi Sam,
Welcoem!
Gosh with SOBCon, I’m taking care of clients and only taking on a few new ones. If you want a quick, but thorough review. Check out the Skype call on the Work with Liz page. 🙂
That could be just what you’re looking for!
Smiles,
liz
ty
Yuh, this should be the best way to boost your SE rankings and traffic. I have been writing unique content that people want to read on my blog for a year now and I always not forget to add in some related keywords to the articles I write. This really help me get traffic and maintain and Google rankings.
Hi Alan!
Welcome, sounds like you’re right on the money!