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SOBCon2008 Feedback on Sunday

May 4, 2008 by Liz


Mobile post sent by lizsun using Utterz.  Replies.

Filed Under: Business Life, Successful Blog Tagged With: bc

10 Life Lessons for Reinventing Yourself

May 1, 2008 by Liz

Annie Galvin Teich is a wise woman, whom I’ve known for over a decade. She’s be a friend, a business colleague, and an advisor. In the past two years, she has changed paths and joined us on the Internet. I’ve asked her to share some of what she’s learned in that extraordinary transition.

10 Life Lessons for Reinventing Yourself
by Annie Galvin Teich

Two years ago I was suddenly faced with an opportunity to change the course of my life and career. I’ve launched two businesses and three websites with varying degrees of success. These are some of the things that I’ve learned:

  • People don’t do business with companies. They do business with people they like. You can and will be surprised by how much support you’ll find in your personal circle – business colleagues, industry acquaintances and, of course, friends and family.
  • It’s all about connections. Your definition of success will morph and change as you meet and learn from others. The opportunities that appear along the way are usually a function of who you know.
  • We are stronger than we think we are. When you have passion, conviction and determination, you can bounce back off the mat. Sometimes all it takes is a hot bath, a cup of tea or a nap and you’re ready to go another round.
  • People are kinder than we think they are. Don’t make assumptions about people. Sometimes they are just waiting to be asked to help. Be nice.
  • You don’t have to imagine your future in detail to create it. Many of us stop ourselves from taking a gamble because we don’t have what we think we need to be successful. It really is okay to move forward without these things as long as you understand that the destination can change.
  • Getting up every day to work hard at moving forward creates its own momentum. It is impossible to work 10-12 hours a day for 6 months or 2 years without getting somewhere. You may end up somewhere you didn’t plan, but that is usually okay.
  • Friends keep you honest. They know you; they love you; they support you; they pick you up when you’re discouraged; and they keep your ego in check.
  • If you think you understand how much work is involved, triple it. Click your heels together three times and repeat after me!
  • Backing up to go forward is often a wise thing. Sometimes you find that you’ve gone off on a tangent that, as compelling as it was, is not taking you in the right direction. Part of this new learning is realizing that you are not always going to make the right decisions. As the GPS navigators say, “recalculate.”
  • Being able to laugh in general and at yourself in particular is good medicine. This new landscape you’re creating is exhilarating and scary. But you have to keep it in cosmic perspective. Laughter is good for you. Don’t take yourself or your learning moments so seriously that you can’t have a good chuckle. Life is too short.

It has been a remarkable journey.

You’ll find Annie at The Teich Group, New Publishing, and Crazy 4 Kids Books.

Thanks, Annie! You still inspire me with what you take from life!

–ME “Liz” Strauss

Filed Under: Business Life, Successful Blog Tagged With: Annie Galvin Teich, bc, guest posts, relationships, Writing

Internet Fame, Leaps of Faith, and the Truth from Guy

April 23, 2008 by Liz

Famous? Dirt Poor?

insideout logo

In a recent conversation, a client made the following observation.

So many businesses seem confused about how to use the Internet. They appear to know their own product or service, but they don’t have clients or customers. They built it, and no one came. Has no one found the right model?

Some folks think the answer is to get famous. . . .

A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit. — Tribal Seduction

I’m with Tim Bourquin’s observations about that.

Twitter, blogs, podcasts and new media in general have created a wave of “famous” people – people with a “wealth” of attention and inbound links, but can’t pay their bills at the end of the month. Worse yet, some seem to think that if you do find a way to make your living successfuly, you’ve “sold out” and are no longer true to your audience. That’s a shame and it needs to change.

The “link” and “attention” may be the currency of the Internet, but until someone can show me how to pay my mortgage by linking to my bank once a month, that just doesn’t fly with me.

Internet famous isn’t “Oprah famous” . . . not even close . . . and the Internet forgets quickly.

When I asked Internet Rockstar, Guy Kawasaki, about what bloggers should know about blogging as business, he said.

The truth is that it’s very difficult to monetize a blog. I have a fairly popular one and sell less than $100,000 of advertising per year on it. It serves other purposes though for my activities as a venture capitalist, author, and speaker.

So to some extent, a blog can help with the overall branding and marketing of a company, but it’s a leap of faith.

A blog by itself isn’t a business. A product without customers won’t sell.

What do you see when you look at online businesses?

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, Inside-Out Thinking, value propositions

A True Lesson in Affiliate Selling

April 21, 2008 by Liz

It’s Not a Trick

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I had to think about about this post before I wrote it. It’s a bit out of my usual niche. When I talk about business and making money, I don’t know much about affiliate selling or “make money online blogging.”

Last night I read an in-depth report that Patricia Mayo did on information products that proclaim they’ll teach you how to make money online. Near the end, she gave a link to a price-controlled viral product that offers a tool, not information, for free.

I followed the link. What I found was what she described. I thought hard about whether I should blog it. Obviously, I’ve decided to pass it on to you.

A True Lesson in Affiliate Selling

My reason for sharing this information tool is the mastery with which it is put together. I keep thinking about how, step-by-step, this offer does everything to make it easy to buy. It’s state of the art online selling — done so seamlessly that the solid principles behind it would be easy to miss. It’s not a trick. It provides a true lesson in affiliate selling. Here’s why I say that.

A great selling model has these parts: the product and the offer.

A Great Product has low development costs, yet offers high value in many ways.

  • The product has critical mass.
  • It saves time.
  • It’s compelling.
  • It makes life easier.
  • It offers something immediately actionable.
  • It fits my life.

A Great Offer is about customers, has high barrier to competition, and high chance of going viral.

  • The language is conversational.
  • The sales model is transparent.
  • You know the product before you buy.
  • It’s fast and easy to buy.
  • No one asks for your email information.
  • You keep your profits.
  • The sense of the model is easy to see.

You might find it a bit complicated to go from one hyperlink to another. However, I think you’ll also find that the offer itself lives up to what I describe. It’s an effective model. I’d love to see the figures on it.

I’ll never be the consummate affiliate marketer, I don’t have the discipline for that sort of selling. I’ll never be an engineer, a ballerina, or live on a submarine either. Still, I recognize state of the art work when I see it.

I’d be interested in whether you agree.

–ME “Liz” Strauss
Be the best at what you do! Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Have a plan!! Register now!

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: affiliate marketing, bc, Inside-Out Thinking, supertip

What Do You Want to Be When . . . um, IF . . . You Grow Up?

April 18, 2008 by Liz

Even the Humblest Star Still Shines

Shine!

Just a few words, a reminder, that we’re all meant to be brilliant.

In honor of Take Your Sons and Daughters to Work Day Take Our Daughters and Sons to Work Day, April 24th, the Business Channel at b5 media is asking our readers a simple but elegant question.

What Do You Want to Be When . . . um, IF . . . You Grow Up?

The rules are these.

  • Post a comment here before 11:59 EST — that’s 10:59 on the clock on this blog.
  • Include your full name and your email address in the comment form. No worries. No one will spam you or send other unsightly things from the comment you leave.
  • Enter as many unique comments as you like.
  • Your entry asserts you agree that b5media may post part or all of your comment entry, including your name, as a part of the contest announcements or promotions, except your email address.
  • Your entry declares that all works submitted to the contest on your behalf are original and belong to you or that you have the right to submit those works.
  • All decisions related to finalists are in the sole discretion of the judge and are final.

Enough rules.

The comedienne Paula Poundstone used to say that the reason grownups asked kids what they wanted to be was that grownups are looking for ideas.

So I repeat the question . . .

What Do You Want to Be When . . . um, IF . . .You Grow Up?

Write your comment here and you will be entered to win a gift card to Barnes and Noble for $25. Even if you don’t win, I’d really like to know.

Liz's Signature

Filed Under: Business Life, Successful Blog Tagged With: b5media contest, bc, bring your sons and daughters to work day, growing up

Reviewing the Internets in Our Heads

April 17, 2008 by Liz

Thinking about What We Think

Personal Identity logo

As I sat down at my computer, I looked over at a teacher’s guide for a writing program that I worked on a few years ago. It was open on my desk to page with of teaching tips. One section was called Using Internet Resources. In the introductory paragraph it said,

Explain to students that the Internet does not undergo the same kind of scrutiny and review process that books and professional publications do. Voyages in English, Grade 6, p. 147

That sentence got me thinking about how we think. The information highways of our brains process ideas, thoughts, and concepts at incredible speed. Those messages transmit efficiently, but our “scrutiny and review process” has only our own context and experience to determine whether the information is flawed or faulty, incomplete, biased, or inaccurate.

As a source, we can be woefully limited, inexperienced, or out of date.

How do I know what I think I know?
Am I doing this out of habit or is it what the situation requires?
How did I form my opinion about that person?
What makes me think that I’ll never be good at doing that?
Am I sure that what I know from the past is still true?

How do you review the information on the Internet in your head?

–ME “Liz” Strauss
Stuck? Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Business Life, Successful Blog Tagged With: bc, personal-identity, questions

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