It’s Not a Trick

I had to think about about this post before I wrote it. It’s a bit out of my usual niche. When I talk about business and making money, I don’t know much about affiliate selling or “make money online blogging.”

Last night I read an in-depth report that Patricia Mayo did on information products that proclaim they’ll teach you how to make money online. Near the end, she gave a link to a price-controlled viral product that offers a tool, not information, for free.

I followed the link. What I found was what she described. I thought hard about whether I should blog it. Obviously, I’ve decided to pass it on to you.

A True Lesson in Affiliate Selling

My reason for sharing this information tool is the mastery with which it is put together. I keep thinking about how, step-by-step, this offer does everything to make it easy to buy. It’s state of the art online selling — done so seamlessly that the solid principles behind it would be easy to miss. It’s not a trick. It provides a true lesson in affiliate selling. Here’s why I say that.

A great selling model has these parts: the product and the offer.

A Great Product has low development costs, yet offers high value in many ways.

• The product has critical mass.
• It saves time.
• It’s compelling.
• It makes life easier.
• It offers something immediately actionable.
• It fits my life.

A Great Offer is about customers, has high barrier to competition, and high chance of going viral.

• The language is conversational.
• The sales model is transparent.
• You know the product before you buy.
• It’s fast and easy to buy.
• No one asks for your email information.
• You keep your profits.
• The sense of the model is easy to see.

You might find it a bit complicated to go from one hyperlink to another. However, I think you’ll also find that the offer itself lives up to what I describe. It’s an effective model. I’d love to see the figures on it.

I’ll never be the consummate affiliate marketer, I don’t have the discipline for that sort of selling. I’ll never be an engineer, a ballerina, or live on a submarine either. Still, I recognize state of the art work when I see it.

I’d be interested in whether you agree.

–ME “Liz” Strauss
Be the best at what you do! Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Have a plan!! Register now!