(Updated in 2020) Photo by Rodion Kutsaev on Unsplash 10-Point Plan: Build a Brand Values Baseline Live Your Brand Before the Internet, when we were silently niched by geographic markets the … [Read more...]
12:00 Mark J Carter on Saving the World with Social Media
The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, … [Read more...]
3 Email Subject Lines Lies that Lose My Business
Give Me a Thief Before a Liar I don’t like liars. My mother used to say, Give me a thief before a liar, because then I’ll know what he took. I don’t like people who say things to purposefully … [Read more...]
301 Links in a Story — Chapter 4 Lizzie, Jean, and Etch-a-Sketch
[For those of you just tuning in, this is based on the 301 Lists that Darren Rowse’s List Group Writing Project brought together. You’ll find Chapter 1 here –> A List Becomes 301 Links in Story … [Read more...]
The Recipe for a Product Offering that Will Sell
SIMPLE SALES SERIES It’s No Good if It Doesn’t Sell We don’t decide what is a great product or service. Customers and clients do. If we what we do well is what our customers value, it will sell. … [Read more...]
Are You Seeing So Much That You’re Blind?
Finding Your Own Leadership Path Looking in the Right Direction Last night, I shared a lovely phone call with Tim Sanders who had just arrived in Chicago after several flight delays and detours. … [Read more...]
Be Irresistible: THE 7 Key Steps to Becoming Your Own Boss
I woke early Sunday morning. I beat the sun again. I started the coffee; turned on the computer; and while they fired up, I cleaned up and fired up myself. After I poured that first cup of coffee, I … [Read more...]
Blog Design Types: How Do They Affect Reader Comments?
Yesterday, I had breakfast with Steve Farber. Our discussion included comments and conversation on blogs. I mentioned what I’ve been noticing as I begin working with a designer on a facelift for … [Read more...]
Business Blogging — Business Writing: Can You See the Elephant on the Net?
Big Ideas about Communication I’ve been working on big ideas — how blogging and online communication relates to how enterprises and entrepreneurs communicate in the 3-D world. How might thinking … [Read more...]
Collaboration Link 2: Topical
Collaboration Link 2: Topical Two or more blogs agree to write on the same topic at the same time and link their posts Topical collaborations can take many forms depending on topic and the blog owners … [Read more...]
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