Forget the Rules The rules are for everyone. Personal brand is about showing you are the only one.Somewhere along the line, you probably learned rules about writing resumes. What I’m about to tell you … [Read more...]
Book Review: Absolute Value, By Itamar Simonson & Emanuel Rosen
What happens when marketers get naked? Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, is the answer to that question. Stripped of their exclusive … [Read more...]
To Publish or Not to Publish? That is the Question…
By Tiffany Matthews To be or not to be: that is the question… One of the most well-known lines in literature, this phrase opens a young manÂs soliloquy in Hamlet, the tragic play by William … [Read more...]
Book Review: Executive Presence by Sylvia Ann Hewlett
When I first entered the workforce, my version of executive presence was a navy blue skirt suit. I struggled to be taken seriously as a writer in an office full of engineers. (That was also at a time … [Read more...]
Evaluate your visual branding with this quick project
Grab a cup of egg nog, some masking tape, and a Sharpie. ItÂs about to get old-school in here. ItÂs the end of the year, and youÂre hopefully knee-deep in planning your budget and strategy for … [Read more...]
How to Differentiate Yourself in Business
By Deb Bixler If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors. Knowing what makes your business truly unique is what will help … [Read more...]
6+1 Traits: Word Choice — A Writing & Business Power Tool
Word Choice Reveals Things About Us Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows. Difficult, arrogant, clever, brilliant, resistant, … [Read more...]
Should You Turn Down a Better Paying Job for Job Security?
A higher paying job can bring a positive change to your life. However, it may not necessarily be a better job option if you are not confident that you can keep it for a long time. If your current job … [Read more...]
Life Lessons in Branding from Five Female Celebs
By Diana Gomez We’ve all heard the saying that there’s no such thing as bad publicity, but is it possible to go too far? With information spreading farther and faster than ever, it can take just a … [Read more...]
Put a Face to that Name! Use Images to Build your Personal Brand Online
By Diana Gomez For many small business owners, their integrity is the backbone of their enterprise. Loyal customers depend on them to reliably deliver exceptional goods and services. This personal … [Read more...]