By Tiffany Matthews To be or not to be: that is the question… One of the most well-known lines in literature, this phrase opens a young manÂs soliloquy in Hamlet, the tragic play by William … [Read more...]
Book Review: Absolute Value, By Itamar Simonson & Emanuel Rosen
What happens when marketers get naked? Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, is the answer to that question. Stripped of their exclusive … [Read more...]
Evaluate your visual branding with this quick project
Grab a cup of egg nog, some masking tape, and a Sharpie. ItÂs about to get old-school in here. ItÂs the end of the year, and youÂre hopefully knee-deep in planning your budget and strategy for … [Read more...]
How to Differentiate Yourself in Business
By Deb Bixler If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors. Knowing what makes your business truly unique is what will help … [Read more...]
Book Review: Executive Presence by Sylvia Ann Hewlett
When I first entered the workforce, my version of executive presence was a navy blue skirt suit. I struggled to be taken seriously as a writer in an office full of engineers. (That was also at a time … [Read more...]
5 Tips to Getting the Best Job
In the job market that is latter 2016; many Americans are keeping their fingers crossed for the New Year. For many, the hope is that 2017 will produce more job opportunities, opportunities that rise … [Read more...]
Listen to your branding
Quick…when I say “branding,” what’s the first word that pops into your head? Is it logo? Style? Design? Probably something visual. Maybe your mind goes to “brand guidelines” for fonts, colors, and … [Read more...]
It’s Not Your Passion, But Your Purpose
Everyone feels lost sometimes. I don’t think I know anyone who hasn’t been lost in their head at one time or another — even those folks overachieving all over the Internet. We all find those moments … [Read more...]
Make It Your Business to Defend You and Your Brand
If you have worked many years to establish your brand, imagine how quickly all that work can go down the tube if you are alleged to have committed a sex crime. Think it can’t happen to you? If so, … [Read more...]
You’re not “just” anything. Dare to dream.
You’re not “just a blogger.” You’re not “just a small business owner.” You’re not “just a mom.” You’re not “just a consultant.” You’re not “just an entrepreneur.” You’re not “just a marketer.” You’re … [Read more...]