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Business Rule 5: Never Underestimate the Power of a Voice on the Telephone

July 27, 2020 by Liz

What I Learned from the Black Box I was working for a company just outside of Boston. I was living just outside of Laguna Beach. The job was a great fit. At 13.5 hours door-to-door when the weather … [Read more...]

Filed Under: Business Book, Strategy/Analysis, Successful Blog

Critical Skill 1: Strategic Deep Thinking

July 27, 2020 by Liz

No More Faster, Faster We live in fast food culture, where now and yesterday seem to be the timing of every answer. “Faster, Faster,” was great when I was at the carnival as a child, but I’m not sure … [Read more...]

Filed Under: Motivation, Outside the Box, Personal Branding, Strategy/Analysis, Successful Blog

FIOTB–Tool 1: Content Development Tool

July 27, 2020 by Sophie Turner

Because thinking outside of the box is unstructured, it can can lead to “swiss-cheese solutions”–answers that have holes in them–things that we just didn’t think of in our unstructured thinking. So I … [Read more...]

Filed Under: Business Life, Checklists, Content, Outside the Box, Productivity, Strategy/Analysis, Successful Blog, Writing

How to Build the Deeply Connected Network that Is Key to Any Strategy

July 27, 2020 by Liz

How to Build the Deeply Connected Network that Is Key to Any Strategy

The Magnetic Attraction of Values When we were writing the press release for the first SOBCon, I said, Every business is relationships, and relationships are everyone’s business. Our networks … [Read more...]

Filed Under: Business Life, Strategy/Analysis, Successful Blog

Intra-Linking as Promotion

July 27, 2020 by Liz

Do you know Yaro Starak’s blog, Entrepreneur’s Journey? I follow it because he’s always testing things. I dropped by today looking for something on search engine optimization and found the most-like … [Read more...]

Filed Under: Links, Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog

NFL Coaches, CEOs, and VCs Take a Lesson from Your Kids

July 27, 2020 by Liz

We Learned How Business Works When We Were Five Years Old I was re-reading “The E-Myth Revisited” last night. It reminded me of a book I read in 1989, called, “The Game of Work.” Both got me … [Read more...]

Filed Under: Business Life, Motivation, Strategy/Analysis, Successful Blog

SEO-OSE-SOE–When an Alternate Spelling Is Optimization

July 27, 2020 by Liz

When I do a link search on MSN for my personal blog, I always get that starred question Were you looking for . . . ? The same thing happens on Google, Yahoo, and most search engines. I find it … [Read more...]

Filed Under: Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog

TWO Simple Keys to Success

July 27, 2020 by Henry Collins

I was a VP in an executive meeting at a publishing company. The people around the table had the most solid core competencies I’d ever seen in one room. We’d been working together for five months. Our … [Read more...]

Filed Under: Audience, Strategy/Analysis, Successful Blog

Bookcraft 2.0 Why Read the Date Archives Not the Categories?

July 27, 2020 by Liz

What’s Established vs. A Fresh Look I’m still sorting the pages I printed out when I read through Phil’s monthly archives. As I was sorting, I thought someone must have this question. Why not just … [Read more...]

Filed Under: Business Book, Content, Strategy/Analysis, Successful Blog, Writing

Carnival of Entrepreneurship Is ON!

July 27, 2020 by Liz

Whether you’re blogging for business or blogging for fun, inside a company or inside your house, you have a little–or a lot–of entrepreneurial spirit. You can’t be a blogger and not be an entrepreneur … [Read more...]

Filed Under: Business Life, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog

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