Bookcraft 2.0 When his talk was over, the questions were answered, and so many copies of 10 Ways to Make It Great!were sold and signed, Phil Gerbyshak and I left the elegant Chase Tower, Chicago, … [Read more...]
Critical Skill 3: Fluency: with Ideas
Stop Not Having Ideas The first part of fluency with ideas is having them–LOTS of them. There she goes again. What is she talking about? She might have lots. Right now I’d be happy with one. The … [Read more...]
Edelman Aces PR, NY Times Fails Research
Howie Kurtz writes about the nonflap the NY Times tried to stir up over Walmart and its PR company, Edelman, pitching their spin to bloggers Whatââ¬â¢s not in dispute is that what was once … [Read more...]
Hope Seth Doesn’t Mind if I Go Even Further
If You Can’t Keep a Secret . . . I hadn’t really thought about the Harry Potter leaked ending, except to shake my head at the industry that used to be my home. To spend $20M on a secret that … [Read more...]
How to Use Strategy to Build Opportunity into Your Life Now!
Making Random Decisions Is as Reliable as Luck Get up in the morning, get working, solve today’s problems go have fun is that the way life is working for you? Facing each day with a single-day view … [Read more...]
Marketing Strategy ala Mickey Mouse
With the Disney, Pixar, Murdoch deal in the news, I’ve been reading a lot about Michael Eisner again. Today Newsweek’s Nick Tabakoff has an interview with Michael Eisner, the Mouseketeer who gets … [Read more...]
Rehearsing My Writing . . . No, It’s Not Just a Liz Thing
Musicians, Actors, Writers Growing up, I learned early that it was imporant to sort the things I do that everyone does from the things you might call . . . um, er . . . “uniquely Liz stuff.” … [Read more...]
All of the Information Available
Knowing What We Can Know Strategy is setting a vision, making a path, knowing what we can know, and planning for the variables. To know what we know . . . That means having command of the … [Read more...]
Traffic, Readers, Colleagues — Are They Customers?
Reaching Customers in the Offline World As I put together the SOBCon materials for Models and Masterminds course, I’m thinking about the folks we call visitors and whether they’re really … [Read more...]
Which Option for Publishing the Liz Strauss eBook Would You Choose?
Content and Context of Relationships When I got to the final edit of my eBook, I found something that surprised me. What I saw was that the Introduction makes a nice piece with 20 or so pages on … [Read more...]
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