Strategy/Analysis Archives - Page 46 of 48

2.4 The Stats of the Blogdom

November 16, 2005 by Liz

Interview with Ellen

Interview with: Ellen
Her Blog: The Reign of Ellen
URL: thereignofellen.blogspot.com
Her audience: easy-going, funny, non-judgmental readersÃÂ¢Ã¢âÂ¬Ã¢â¬Åmoms; dads; college-aged women
Things to note when you visit: the open spirit of community; the royal gallery; the blogroll; the multiple kinds of interactivity; the connection between Ellen and her readers; how the open, friendly, design supports the concept; the special features and unique ideas
Google Page Rank: 5/10

2.4 The Stats of the Blogdom

Ellen uses Site Meter to keep track of what’s going on in the blogdom.This blog is a team enterprise. Ellen keeps her focus on the needs of her readers. Jason, her husband, keeps an eye to what the trends and the graphs might reveal.

What do you do and how much time do you spend these days to build up readership?

To build up readership I usually spend most of my time focused on my writing and the artwork during the week. I also invest time in conversing with my readers by responding to comments and emails that are sent to me. I used to spend about 20-30 min writing a post, and that was the extent of it. Now days I’m spending 1-2 hours of the day dedicated to my blog.

What is your most visited day of the week? Does readership change through the year?

Right now it looks like Wednesday is the busiest day of the week, and I’m not sure how my readership changes over the year since my husband just started tracking visits in June of this year. We’ll see what happens.

What stat totals can you share?

The site meter summary chart tells the story better than words.

Honesty, humor, creativity and a genuine relationship with her readers has made The Reign of Ellen a place where people come in large numbers and return again and again.

Are these stats where you guessed they would be? higher? lower? If your numbers need a boost to get to this level, how might you reconstruct some of Ellen’s ideas to make them work for your readers?

–ME “Liz” Strauss

SEO-OSE-SOE–When an Alternate Spelling Is Optimization

November 15, 2005 by Liz

When I do a link search on MSN for my personal blog, I always get that starred question Were you looking for . . . ? The same thing happens on Google, Yahoo, and most search engines.

I find it useful when I mistype a word, fun to follow when I’m on a link search, and funny when it’s unconnected to what I’m searching for. I didn’t think much about it, except to notice the number of listings under misspelled words.

In an October post written by Jamsi at Workboxers, The Overlooked Optimization Technique, Jamsi tells how with the Overture Keyword Tool, he used an alternative spelling as Search Engine Optimization. By removing a space and a capital letter from a keyword, Jamsi achieved a top three rank in the listings at Google, Yahoo, and MSN for an obscure blog.

The logic is simple and compelling.

It’s the big fish in a small pond strategy. Choose the less preferred spelling, and you’ll get more attention. Use the Overture Keyword Tool to make sure that you still have an audience. Then tag your post with keywords that will get you a higher rank in a shorter listing.

–ME “Liz” Strauss aka My Lis Straus

About Success–What a Link Can Do

November 11, 2005 by Liz

Want to get someone’s attention?

Here’s how someone got mine–with a link. Not that she needs it.

Working last night, I stopped to check what was new with our links, and I saw a link from Sheila Ann Manuel Coggins.

Who is she? Sheila is the guide to the extensive resources at Web Logs at About.com. Some people know her as Shai. She was recently in the news when her blogging network AboutWeblogs merged with b5 media.

Here is how that link changed my thinking.

I often use About.com at my personal blog. I apparently had an unconscious perception about them. It never occurred to me that About. com would go deep in expertise and information on weblong things until Shai made that link, and I went exploring it. I found a passel of information worth sharing and probably will over time. For today I’ll leave you with one link and a picture I like a lot.

This link takes you to Shai’s article on Time Management. It’s really a link to a whole page of links on all kinds of weblogging things.

Warning: if you go to this page, you might find yourself following links all weekend.

While you’re there if you look in the right sidebar and down a little, you will see the picture that I like a lot.

We’re in excellent company. Don’t you think? Thank you, Shai.

–ME “Liz” Strauss

Blogger Forums as Promotion

November 9, 2005 by Liz

Blogger forums are a great place for networking. It’s amazing what we can learn just by showing up and participating. Enthusiastic learners and generous teachers are attractive human beings. We draw others to us, and every good-natured, authentic interaction is one step to relationship building. Nothing out does the fast-pace give-and-take of a blog forum for teaching-learning, story-swapping, and bloggy brainstorming.

There are some great benefits to becoming a member of a blog forum in my niche.

Forums offer a chance to gain visibility, form relationships, and establish a reputation for what I know. Serious blogger forums are like mini-seminars. They’re a great place to ask and answer questions. The very act of participating lets people know that I’m out there and willing to help. People who like what I say might stop by my blog for more, and I’ll have a place I can go to when I run into a bind that is over my head.
Talking about my blog is a natural part of the conversation. What would be shameless self-promotion in other venues is using examples in the context of my forum. Pointing a forum friend to an article on my blog that meets their need is something they say thank you for.
Leaving a signature link when you enter a thread can be common practice. I realize that I’m joining a group that has it’s own protocols. I look at how others sign their names before I make my signature. If the forum is a good match, I try to have posts in five or six threads. For the first day or two in Forum Land, I do as the forumers do. (In editorial we call that 2.3rds of a pun–p-u).
Some forums ask me to introduce myself and my blog. I take those opportunities very seriously and pull together three important points–the purpose of my blog, a little of my strategy, and what I think readers come to see. I chose those three because I want the forum to know me as a multi-faceted thinker who takes blogging seriously.
Search engines see forums as a hotbed of content. When the bots come they find plenty of tag-relevant words being used, my link in that mix gets indexed too.

Some forums may be part of an association, directory, a webring, club, or alliance. These groups offer the advantages of a forum and additional opportunities to network with people about your blog. They might even offer opportunities in which you plan blog promotion events together.

Whenever I start out in a new forum, I keep in mind that I’m building new relationships and a new reputation. I take care not to bring out my complete sense of humor too soon or too often, because I want to be taken seriously, and I want the people I meet to know I take them seriously as well.

Don’t join just any forum look around and be choosy. Find one that will be a mutually-beneficial experience for you and its members. Also read Hart’s comment after Blog Promotion Basics [for Everyone]ÃÂ¢Ã¢âÂ¬? to find out how he learned that the wrong forum is worse than being in none.

–ME “Liz” Strauss

What Is Content that Keeps Readers?

November 7, 2005 by Liz

Everybody talks about content, but nobody actually defines it.

What is content and how can content keep readers?

Content is more than ideas, more than words and pictures on the screen, more than links to articles and data. Content is everything we communicate to our readers. Content is . . .

Information Quality content is both fact and analysis. It offers meat and potatoes that anyone can find together with something original–analysis, predictions, interpretation–that comes only from the writer. Everything is relevant. There’s no time waster anywhere. The writer’s decisions are the “value-added”–the secret recipe. If we have the best recipe, readers will keep coming back to us.
Presentation Quality content is top-notch presentation. Simple is elegant. The best information is lost, if nobody reads it. Too many long sentences; too many bullets; too many links interrupting the text–these get between the reader and the ideas. If it looks hard to read, it is. Like a great wine in a crystal glass, great presentation makes great content inviting.
YOU We saw from our interviews last week, how readers respond to the intangibles Indie brings to his blog. Our presence, our voice, our respect for our readers, they are the nuance, the one-of-a-kind sauce on the expensive meal. Too peppery, too sweet, too salty, too bland, and readers will think this dish isn’t worth having again. On the other hand, get the right balance and they’ll be back every night.

When a blogger provides top-notch content with something extra, readers can see it. They appreciate the writer, and they enjoy the experience. Readers notice that “value-added” difference. They’ll be back to see whether we can do it again.

And that’s when consistency is the operative word. 🙂

–ME “Liz” Strauss