“What is LinkedIn good for when you are not looking for a job?”
The short answer is: a lot!
The long answer is found in this list of articles in a group writing project started by Brandon Hull of SalesTeamTools. I found this list some time ago and definitely suggest checking it out: 100+ Smart Ways to Use LinkedIn (from the LinkedIntelligence blog). There are many useful ideas from actual LinkedIn users.
- Business Development / Marketing / Sales
- A Tool to Help with Reference Selling – Dave Stein
- Getting More Than Just Answers – Diane K. Danielson
- How to Use LinkedIn to Build Your Business – Liz Ryan (via The Virtual Handshake blog)
- Market Your Company on LinkedIn – Gordon Choi
- Using LinkedIn for Market Research – Loren Baker / Jason Calacanis
- Secrets LinkedIn Can Tell You About Your Customers – Matt Asay
- Using LinkedIn to Make the Sale – Al Chase (excerpt from The Virtual Handshake)
- Warm Calling via LinkedIn – Alex Iskold
- Career Management / Personal Branding / Resumes
- Becoming a Recognized Subject Matter Expert on LinkedIn – Barbara Rozgonyi
- Brush Up Your Resume – CarlenLea
- Enhance Your Resume with LinkedIn Testimonials – Harry Joiner
- LinkedIn and Career Management – Jason Alba
- LinkedIn as Resume 2.0 – Scott Sehlhorst
- Your Reputation: Create a Permalink – Todd Defren
- Job Search
- Best Practices for a LinkedIn Job Search – Konstantin Guericke (via Dave Taylor)
- How Do I Use LinkedIn to Find a Job? – Dave Taylor
- How to Use LinkedIn to Find a New Position – Eric Mariacher
- How to Find a Job Using LinkedIn – Liz Ryan (via Dave Taylor)
- LinkedIn and Your Job Search – Alison Doyle
- Following Up on Inside Connections at Potential Employers – Scott Allen
- Searching the Hidden Job Market for Opportunities – Debra Feldman
- Using LinkedIn to Prepare for Your Job Interview – Darlene McDaniel
- Companies Use LinkedIn to Find Top Talent – Desire Athow
- Growing Your Network
- Grow Your Network While You Don’t Need It – Eric Mariacher
- Growing Your Network Online – Kathie Thomas
- LinkedIn as Cult Builder – Matthew Reinbold
- Keeping in Touch
- Borrowing the Expertise of Others – Eric Eggertson
- Meeting Face-to-Face
- Breaking the Ice at a Meeting with LinkedIn – Pete Johnson
- Using LinkedIn to Fill Out Your Business Trip – Scott Allen
- Using LinkedIn for Travel – Marc Freedman
- Connecting with People in Your Network When Traveling – Stewart Rogers
- Organizing and Extending Groups
- Using LinkedIn to Create a Granfalloon – F. John Reinke
- Pros and Cons of LinkedIn for Alumni Groups – Andrew Shaindlin
- Introducting Your Network to Each Other – Scott Allen
- Using LinkedIn to Find Celebrity Guests – Stan Relihan
- Unpredictable Benefits of LinkedIn – Nathan Gilliatt
- LinkedIn a Box – Brendon Connelly
- Specific Jobs / Industries
- 10 Ways Journalists Can Use LinkedIn – Penelope Trunk
- LinkedIn for Startup Entrepreneurs: 5 Reasons to Join – Dharmesh Shah
- Five Ways IT Managers Can Get More Out of LinkedIn – Shane Schick
- Five Ways Authors Can Profit from LinkedIn – Mahesh Grossman
- How to Change the World: Ten Ways to Use LinkedIn – Guy Kawasaki
- 20 Ways to Use LinkedIn Productively – Web Worker Daily
- Making Your LinkedIn Business Network Pay Dividends – Tatsuya Nakagawa & Peter Paul Roosen
- Top Reasons to Use LinkedIn – Various, compiled by Chris Pirillo
(List compiled by Brandon Hull)
More than an Online Resume
As you can see, Linked in is much more than just a futuristic resume, it is a tool for connecting. Here are three more things that I to do with LinkedIn:
- Focus on connecting. Whenever I get a business card from someone I enter them into my Highrise HQ account, then search for that person on LinkedIn right away. Because I have their email, I can send them an invitation to connect.
- Increase your visibility. Don’t add people to your network and then forget about them. While everyone you meet may not be a “business” contact, they may be a referrer. How will you know? Use the Question and Answer function on LinkedIn. Also, make sure your public profile is complete. I like to recommend people in my network, I also ask them to recommend me. Every time I do one of these activities, LinkedIn posts updates online and in weekly updates to everyone in my network.
- Make LinkedIn your homepage. Whenever I open my browser, I can immediately review my “LinkedIn Home Page” which shows what others in my network are doing and who they’re connecting with. I also check every 2-3 days to see “Who’s Viewed My Profile.” Just as you can use web statistics to see who is looking at your website, you can also see who’s been checking out your profile.
For a real-world example, I recently used the Question and Answer feature for doing some research on a post about working from home. This is something that I have been struggling with for some time now and it occurred to me that I had a large base of people that I know that have been working from home for years. Who better to ask for tips?
I asked a question, and a lot of people answered! In fact, many more than I expected. I consider myself blessed to have so many contacts that are so engaged and willing to help. One of those that chimed in with an answer was Grant Griffiths from Home Office Warrior, who graciously offered to host the collection of tips as a post on his blog. Click on through to see this amazing list of tips for working at home.
A terrific list of resources, thanks. It is my personal experience that twitter users give faster results on searches for information … albeit the relationship building isn’t as deep.
Linkedin was included into the About.com Top 10 employment site list…linkedin is still the only social network on the list though…..the newest 3 on the list are-
http://www.linkedin.com (professional networking)
http://www.indeed.com (aggregated listings)
http://www.realmatch.com (matches you to the perfect job)
Complete top 10 job site list here:
Barbara Rozgonyi says
This is quite a post, Stephen! Making LinkedIn your home page is a great idea that puts you in touch with your network every day. Also like your suggestion of using Highrise HQ to manage contacts
From a PR perspective, asking and answering questions on LinkedIn gets you visibility and exposure you can’t get anywhere else. Inside this collaborative communications system, you can generate your own blend of contacts for business, blogging, resources and networking. Reading your post was a reminder for me to be more active on LinkedIn – thanks!
@wiredprworks on twitter.com
CJ Guest says
This is great advice on using a very powerful tool! The power of Linkedin is that it’s makes you a constant applicant to potential employers. Sooner or later, that one job you really want will be available, or that one perfect team member that you need to hire has to be found. I like the fact that Linkedin converts this usually intensive search, to a more passive one. Great post!
Jason Alba says
Great post Stephen – this is one of my favorites on LinkedIn. It is quite versatile, even though it’s seemingly simple.
Also, I agree with Barbara that we need to have some kind of traditional contact management system – she uses Highrise, I own and use JibberJobber – the point is, use a real CRM so that you can actually work on nurturing relationships, not just collect connections and never do anything with them.
CEO – JibberJobber.com
Author – I’m on LinkedIn – Now What???
Thanks for your comments folks, I live LinkedIn for what it is and for the powerful connections that it can generate.
And, >>Daltonssbriefss: Twitter can be very fast in getting answers, and I use it too. But I like to use LI Q&A b/c it gets out to a wider audience, outside the “echo chamber”
Darlene McDaniel says
Excellent post! Lots of great links and information for anyone needing assistance with using Linkedin. I will be digging here myself! Thanks for including my blog on your list!