For those going through a divorce, it can be one of the most unnerving times in their lives.

For those dealing in a divorce that involves children, property, animosity and more, the situation can be 10 times worse.

So, what role do divorce attorneys play in trying to keep both sides from going at each other?

As many divorce lawyers and attorneys will tell you, doing the most for their clients and keeping the peace are oftentimes the two biggest goals.

Finding such clients has become easier and easier for many in the legal profession over the last decade or two do much in part to better marketing efforts.

Whether it is legal websites, blog postings, content marketing, social media, the list goes on and on.

So, is your law firm doing its best to market your family law services?

Myriad of Ways to Get One’s Message Out There

For many lawyers and attorneys, the key to landing more clients is in fact through sound marketing principles, principles that involve a well-rounded approach.

Among the ways divorce lawyers and attorneys should be courting potential clients:

• Content marketing – Whether it is through content marketing pieces on their own blogs, guest posting on other blogs of interest, press releases, white papers, the list is literally endless. By having a stellar content marketing plan in place, attorneys and lawyers have the potential to reach countless individuals (families for that matter too) in need. Once some of those individuals and/or families see the final results they can obtain, they might be noting that was the attorney who did a great job with my divorce. As a legal pro in the area of family law, make it a point to direct a sizable portion of your promotional efforts towards content marketing. While you never want to come across as trying to make a sale if you will, it is important that you make it clear in your marketing efforts as to why your firm stands above the rest;
• Client testimonials – Some of your best marketing and advertising efforts can come right from the mouths of those you have helped. Client testimonials are about as good as it gets for a law firm in terms of telling potential clients why one divorce court expert is better than the others. In putting together client testimonials, you obviously want permission from any participant you consider to go in front of the camera or provide a quote for a publication. Anything that may come across as possibly being coerced etc. will not only look bad, it could damage your reputation in the legal field;
• Video promotions – Along with the above-mentioned client testimonials, more law firms are coming to realize that video promotions can be another winning form of marketing. Allowing potential clients the opportunity to get to know you and your staff better certainly can’t hurt. The video doesn’t have to be long (in fact it should not be long and drawn out). Simply tell a story as to why your law firm is the best choice for those in need of legal services when it comes to divorce proceedings. Finally, be sure to include pertinent members of your firm in the video, allowing potential clients to put a face with a name or voice they speak with on the phone etc.

Family law can of course be both exciting and contentious at times.

That said lawyers and attorneys in this line of practice know that there are plenty of people in need of such services, not to mention plenty of legal pros nationwide looking to score their business.

Always remember as a divorce attorney to focus on demonstrating through myriad of marketing and advertising means why your law firm is a notch above the competition.

Sure, you certainly are not going to land every consumer out there in need of family law services, but you will attain your fair share when you stick to good marketing principles and of course stellar customer service initiatives.

Simply put, you are one of the most needed legal services out there.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing services on the web.