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Marketing One of the Most Needed Legal Services

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Time For ChangeFor those going through a divorce, it can be one of the most unnerving times in their lives.

For those dealing in a divorce that involves children, property, animosity and more, the situation can be 10 times worse.

So, what role do divorce attorneys play in trying to keep both sides from going at each other?

As many divorce lawyers and attorneys will tell you, doing the most for their clients and keeping the peace are oftentimes the two biggest goals.

Finding such clients has become easier and easier for many in the legal profession over the last decade or two do much in part to better marketing efforts.

Whether it is legal websites, blog postings, content marketing, social media, the list goes on and on.

So, is your law firm doing its best to market your family law services?

Myriad of Ways to Get One’s Message Out There

For many lawyers and attorneys, the key to landing more clients is in fact through sound marketing principles, principles that involve a well-rounded approach.

Among the ways divorce lawyers and attorneys should be courting potential clients:

  • Content marketing – Whether it is through content marketing pieces on their own blogs, guest posting on other blogs of interest, press releases, white papers, the list is literally endless. By having a stellar content marketing plan in place, attorneys and lawyers have the potential to reach countless individuals (families for that matter too) in need. Once some of those individuals and/or families see the final results they can obtain, they might be noting that was the attorney who did a great job with my divorce. As a legal pro in the area of family law, make it a point to direct a sizable portion of your promotional efforts towards content marketing. While you never want to come across as trying to make a sale if you will, it is important that you make it clear in your marketing efforts as to why your firm stands above the rest;
  • Client testimonials – Some of your best marketing and advertising efforts can come right from the mouths of those you have helped. Client testimonials are about as good as it gets for a law firm in terms of telling potential clients why one divorce court expert is better than the others. In putting together client testimonials, you obviously want permission from any participant you consider to go in front of the camera or provide a quote for a publication. Anything that may come across as possibly being coerced etc. will not only look bad, it could damage your reputation in the legal field;
  • Video promotions – Along with the above-mentioned client testimonials, more law firms are coming to realize that video promotions can be another winning form of marketing. Allowing potential clients the opportunity to get to know you and your staff better certainly can’t hurt. The video doesn’t have to be long (in fact it should not be long and drawn out). Simply tell a story as to why your law firm is the best choice for those in need of legal services when it comes to divorce proceedings. Finally, be sure to include pertinent members of your firm in the video, allowing potential clients to put a face with a name or voice they speak with on the phone etc.

Family law can of course be both exciting and contentious at times.

That said lawyers and attorneys in this line of practice know that there are plenty of people in need of such services, not to mention plenty of legal pros nationwide looking to score their business.

Always remember as a divorce attorney to focus on demonstrating through myriad of marketing and advertising means why your law firm is a notch above the competition.

Sure, you certainly are not going to land every consumer out there in need of family law services, but you will attain your fair share when you stick to good marketing principles and of course stellar customer service initiatives.

Simply put, you are one of the most needed legal services out there.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing services on the web.

 

More Lawyers Becoming Adept at the Internet

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bigstock--125544251Would you be surprised to learn that more and more legal professionals are using the Internet to their advantage?

While that statement may surprise some, many others are not in the least bit surprised to hear such a thing.

As businesses continue to see all the Internet can do for their brands, law offices are certainly not standing on the sidelines. In fact, many lawyers are using their websites and social media on a daily basis, hoping to attract more clients in their time of need.

That said how can would-be clients reach out to lawyers, hoping to find those best suited to handle their respective cases?

Web and Social Media Getting Thumbs up Verdict

As more lawyers head over to the web and social networking venues to state their cases as to why individuals (and families for that matter) should choose them in their time of need, the former should keep these items in mind to present their best case:

  • Where to go? – The first question that someone in the legal arena will likely have when venturing over to the Internet is where should they start? While a formidable website is of course important for one’s brand, it is also quite beneficial to have a regular presence on social media. To start with the website, make sure if you’re not capable of putting it together and/or running it, you find someone who is. Even though having a website is great, one that is put together in sloppy fashion, along with not really serving a purpose to the public, is quite frankly a waste of your time and that of the public. You may choose to outsource such I.T. needs and find an individual or company specializing in website construction and website marketing. Just make sure you have a website that is not only productive for the public, but that is also secure. In today’s world of identity theft and other online issues, you need to make sure your site is as secure as it can possibly be;
  • Social networking is a bonus – As important as having a solid website in the legal field is, whether you are Scheiner Law in Houston or one of the many other law firms out there, it is also a good idea to put social media to work for you. Your social media efforts can also be done by outside sources if you neither have the time or expertise for such efforts. Don’ try and be too many things for too many people right off the bat. For example, if you specialize in DWI cases, there is not a specific social site obviously catering to that problem that will bring you instant business. On the other hand, having a Twitter and/or Facebook profile, you can tweet and share posts with hashtags such as #legal, #DWI, #DrinkingandDriving, #findalawyer and more. When you do that, each of your posts where you added those hashtags will end up in the respective category. Lastly, make sure you do not forget how important LinkedIn is to your law firm. The most popular of sites on social media for professionals, LinkedIn, can be great for bringing more awareness to your firm. Be sure you periodically update your LinkedIn profile, giving the public the latest information about your firm, cases you have been involved in, any new hires to the firm etc. As you can see there is a treasure-trove of opportunities waiting for you when you put social media to work for your firm.

While just about every lawyer will tell you that their top priority is making sure their clients get a fair trial (and hopefully the case goes their way), more in the legal field are learning how much of a role the Internet plays in bringing business their way.

When lawyers apply the time and effort to promoting their services with both a sound website and solid social media promotions, the possibilities for landing new business are endless.

If you are a lawyer looking for more of a presence on the Internet, start today to see how adept you can become at working the worldwide web to your advantage.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing topics on the web.

Make Your Case of Being Innocent

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Take Action direction sign with sky backgroundHaving an allegation levied against you can mean a number of different things.

For the business owner, he or she can see their business dealings take a significant hit when someone has accused them of a serious crime.

One such crime is sexual assault.

Even when the allegations prove false, a man (sometimes the same charge could be tied to a woman) and his business can take years or maybe never to recover from the suspicions.

Was he really guilty and just got away with it? Could he be brought up on a similar charge down the road?

If you’ve been charged with such a serious crime, how will you go about making your case that you are truly innocent?

Stating the Facts to Clear Your Name

When a charge as serious as sexual assault is thrown at an individual, he must do all possible to fight it, especially if he runs a business and risks losing a solid business reputation in the process.

For starters, trying to clear your name begins with providing as much evidence as possible to what the prosecution is alleging.

If you can prove without a shadow of a doubt you were not where the alleged victim claims you were, use any and all evidence (witness statements, video surveillance, receipts from a business etc.).

The goal as in any case of this magnitude is to plant seeds of doubt on the story the prosecution is putting forth. If you can do that, there may not be enough evidence for your case to even go to trial.

The Business of Staying in Business

While your personal reputation is undoubtedly on the line, business owners charged with such crimes must also think about their brands, along with how the public relations fallout from such charges could hurt their companies.

The first thing you want to do is be as sure as possible that your brand remains viable and does not suffer in the public eye.

While competitors should always take the high ground in such cases, you might find one or more that will try and exploit your situation, seeking to take some sales away from you.

For those business owners who do not have a public relations firm either representing them or an in-house team or person dedicated to the company’s PR, it is imperative that the business be presented in the best possible light.

Secondly, assure customers that the business will continue functioning normally, even if you are away from running things for the time being. Nervous customers are never a good matter for a business, so do your best to promise them that things will be alright, with the brand continuing to operate as it has before.

Another area of concern is how your employees will take the news of such charges.

Given how serious allegations of sexual assault are, you may have some workers with questions, concerns etc. Those concerns and questions can be about you personally, but also how this matter may or may not impact their jobs with your business.

Whether you do it in-person or have your second in command speak to them, do your best to assure all of the staff that this matter will be resolved, along with the fact that no one is being let go at this time. While that could change down the road depending on whether or not there is a guilty plea or verdict, your staff wants to know now how the case could have a positive or negative impact on their professional lives.

Lastly, never paint the alleged victim in a bad light.

Even if you are 100 percent innocent (hopefully this is the case), sexual assault in and of itself is a serious charge to throw at someone.

It is important that the victim or victims are not shamed or verbally abused by you or anyone representing you, including your employees.

Take the high road as much as possible, all the while still vigorously defending yourself and proclaiming your innocence.

Avoiding a sexual assault charge can be done, especially when you demonstrate that you are innocent and have nothing to hide.

When all is said and done, will you make your case of being innocent?

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.