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Conference Time!

February 26, 2009 by Guest Author

I attended a Podcamp unconference over the weekend. It was so much fun. Not only did I learn from the sessions, which covered topics such as podcasting, metrics, and monetization, but I met so many wonderful people as well. The conference was a two day event with days full of sharing information and dinners and parties at night. It was busy and exhausting. In order to get as much out of the conference experience as possible I have suggestions that might be helpful.

 – take the time to say hello and introduce yourself to as many people as possible. If there is a person at the conference whom you admire, say hello.  Say hello to the person you’re sitting beside, the person who presented and the person in the coffee room. Chances are you have come across these people online and just may not recognize them. If not you’ve just made new connections!

–  remember the hallways, lobbies, and all public spaces in the venue. You’d be surprised how much networking occurs in these busy spaces. Hang around and introduce yourself to the other people hanging around there.

– remember business cards. I’ve asked this question a few times on Twitter and I always have someone say “business cards are obsolete”. That may be for someone who’s famous online, but business cards are like souvenirs for encounters. Make yours memorable. One of my favorites has a picture of the person and their url on it. Be generous in handing them out.

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It’s conference season coming up. SXSW is the big one that comes to mind and, of course, there’s the one we’re all looking forward to – SOBCon 2009. Plan your time there wisely you so you can walk away with a wonderful ROI in the relationships you create there. Are you planning on attending any conferences this year?

from Kathryn aka @northernchick

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photo credit: @SuzeMuze

Filed Under: Successful Blog Tagged With: bc, podcamp, sobcon, SXSW

5 Ways to Maintain Relationships without Being a Credit Card Tramp

February 25, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Maintaining Relationships without Being a Credit Card Tramp
by Steve Sildon

We’ve all been there. You’re at the restaurant with your friends and then the bill comes. Three out of the four people sitting at the table pull out their credit cards or cash and one friend excuses himself to head to the bathroom which seems to happen every time you go out with this particular person. What do you do? Many people, in an effort to avoid confrontation, will just add on the freeloader’s portion to their bill. Truth be told, many of these freeloading offenders will take advantage of your fear of confrontation. But what if you don’t really have the money to pay their way and cover their portion of the bill, but you knowingly charge it on your credit card anyway? Are you a credit card tramp?

If this situation sounds familiar, you need to take steps immediately to nip it in the bud. If it bothers you and you do not act on it, the situation can turn ugly and could result in a falling out and the loss of an important relationship.

While it can be an uncomfortable situation — you don’t want to offend your family member or lose a friend over a dinner bill — you also can’t afford to keep picking up their tab. Use these five tactics to deal with your mooching friend or family member, and keep yourself out of debt at the same time.

  1. Set the Expectation Upfront: There are times when you want to treat your family to a nice dinner out or some of your friends to do some entertaining. Then there are times when you just can’t afford it. Set the expectations upfront by saying, “Tonight, it’s my treat,” or “It’s your turn to pay.” This is an appropriate, non-confrontational way to let them know who will be footing the bill. You can also drop a hint by saying something like, “I don’t have enough cash to cover my portion, so I’m going to have to use my credit card. Do you need to stop by the ATM or are you going to use your credit card too?” This is more of a subtle approach to letting them know that you are not their personal ATM.
  2. Ask for Separate Checks. When placing your order at dinner, let the waiter know upfront who should be included on each check. Point out who is on your bill and who is on the other bill or bills. This politely lets the waiter know he needs to split the bills, and it also alerts the other people at the table that they’re responsible for paying their own part of the bill. On those rare occasions where restaurants say they can’t split the check when you place your order, refer to tip number four on how to deal with this situation.
  3. Try Getting the Money First. This tactic might seem a bit awkward, but talk with your mooching family member or friend and find out if they are having money problems that are prohibiting them from being able to afford eating out. This doesn’t have to be an abrupt conversation with screaming and yelling. If you’re planning on going to see a movie or maybe even a concert, let that person know that you don’t have the money to pay for both of you. Find out how they plan to pay for their tickets and get the payment upfront before you purchase them.
  4. Stand Your Ground. Like it or not, if this type of behavior has become a regular routine, you’re going to have to step up to the plate and put your foot down on it. The bottom line is you’ve got to speak up for yourself and stand your ground. Again, this doesn’t have to be a screaming match in a public place. Maintaining a matter-of-fact attitude that allows you to simply state the facts is ideal. For example, you might say something like “Your half of the bill is $50. Which credit card are you planning on using?” This will send a very clear signal that they will have to carry their own weight and pay their portion. Period.
  5. Tell Them How You Feel. While some mooching friends and family do it knowingly, others may not realize what they’re doing unless you tell them. Perhaps you always pick the restaurant and the restaurant that you choose just happens to go above and beyond their means. They might be too embarrassed to let you know they can’t afford it so they just go along with your choice. Sit down one-on-one and explain how you feel. Calmly tell them that it bothers you to always pick up the tab in it’s entirely when you’re out at restaurants, on vacation, or whatever the case may be. It’s helpful to point out specific incidents. Explain that you yourself can’t always afford to carry the financial load when you’re eating out together or entertaining, so he either needs to start paying his own way or you can choose restaurants or outings that are more affordable to him so he can comfortably pay his own way.

Using these five tactics can help you move away from being that dreaded credit card tramp who always seems to pick up the tab and lets the offending party off the hook. You can do it politely, with honor, grace and dignity though. More importantly, you can do it and still maintain a relationship with those friends or family members who always seem to be the ones helping you run up your credit card bill. Most people will understand where you are coming from. Of course, there might be some people that don’t understand, but you have to take action to curb the situation if you hope to maintain some kind of a relationship with them.

How they react to you taking charge of the situation is beyond your control. More importantly, how they respond to it, favorably or not, is simply not your problem. It’s their problem now.

Steve Sildon, Managing Director of CreditCardAssist.com. Steve writes about a variety of personal finance topics including saving, investing, debt consolidation, credit cards and mortgages.

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, credit card assist, Steve Sildon

The FIVE Ps of Irresistible Social Marketing

February 25, 2009 by Liz

Last year at SxSW, I told Richard at Dell that I thought the time of Brand You was over and the time of Product You had begun. What I meant was that brand is an interpretation of the “specs,” whereas product was the actuality. My point was that to build a career on concrete we have to build on the values and traits that are truly and always our own.

Now I’m thinking of traditional marking — the Four Ps: Product, Price, Place, Promotion — and in social media I’d add People.

In social media marketing, the view has shifted campaigns are about people not products. So lets start with the people.

People

It used to be these beings were outside a company. They were studied, feared, occasionally consulted, targeted, but considered “other” than the enterprise. Called buyers, customers, clients, eyeballs, users, and some terms less dignified, their value was often best understood by how they showed up on the bottom line. Many companies actually spoke of “customer proofing” their products, because they thought of their buying public as not too nimble or clever.

Now it’s people that we want to attract, connected and engage. It’s people who provide our best ideas and our most interesting content.

Product

It used to be that the product was what drove campaigns and the brand. Just putting a cool product in front of people hardly attract any more. Creatively featuring it, hardly makes enough single to get a mention if more interesting, informative, or intriguing conversations are nearby.

Now the product sits alongside to the ideas and actions the product enables or represents. Those ideas and actions are what connect people in conversations to form communities of fiercely loyal fans. The connection to has to be meaningful … the conversation has to be both intelligent and worth our time.

Price

The price was once derived solely from the cost of delivering a quality product into the people’s hands. Now the price is value. Value is based on the experience of being able to participate in the community, being able to meet with folks who can answer questions and who share the stardards and values the product represents.

Place

Place used to be where the product was offered — the footprint and location in relation to of ther products of the same ilk and kind. Now place is more about where people find the product helping other people and how we help customers find a place for the product in their lives.

Few of us need much more than we already have. What we’re looking for are things that give us more time and make our lives more efficient and meaningful.

Promotion

Promotion has turned inside out. It’s about showing and attracting, not telling and pushing.
Make a product that connects people with meaning and value that fits easily in their lives and they’ll it irresistble — so irresistible that they’ll tell their friends about it.

That’s social marketing.

How do you make your social marketing irresistible? What’s irresistible to you?

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook about how to write online.

Register for SOBCon09 NOW!!

Share a SOBCon weekend learning with Chris Brogan and Julien Smith
Brian Clark Liz StraussBrian Solis Kali Evans-Raoul KD Paine Geoff Nelson and Chris Aarons Denise Wakeman Wendy Piersall and David Bullock Stephen Smith and Michael Martine Glenda Watson Hyatt, Karen Putz, and Stephen Hopson
Saul Colt and Terry Starbucker Glenda Watson Hyatt, Karen Putz, and Stephen Hopson
The value — priceless.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, irresistible, LinkedIn, SOBCon09, social marketing, social-media

The Mic Is On: We're Talking about Firsts!

February 24, 2009 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

There’s a First Time for Everything …
What Were Some of Yours?

  • Your first word
  • Your first kiss
  • Your adventure your parents didn’t know
  • Your first blog post
  • Your first award
  • Your first colossal and embarrassing moment

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, firsts, living-social-media, Open-Comment-Night

The New World of Online to Offline Relationships

February 24, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, we’re talking about online and offline relationships in blog posts like this.


In the wee hours one morning, while finishing up a task, I left a message on Twitter that sparked a chain events that became quite a story. One of the people I met as the chain of events progressed is the editor of the 1to1media blog, Ginger Conlon. It only takes a look at their blog to see the quality person she is.

Our conversation covered friends we have in common, the art of publishing, the world of social media and our blogs. By the end of an hour, Ginger gracious invited me to write a post for her publication. I accepted and it’s there today. Click the link to the title, it’s called:

Speed, Trust, and the ROI of Relationships

I’m pleased to introduce you to the 1to1 media blog in this way. Would you stop over to say hello and to let Ginger know what you think.

Thanks!

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook to learn to the art of online conversation.

Register for SOBCon09 NOW!! See your online network explode!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: 1to1media, bc, Ginger Conlon, Jim Peake, Lauren Freedman, LinkedIn, relationships, SOBCon09

Open Mic 7pm Chgo Time: Great Firsts!

February 24, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

There’s a first time for everything …
What were yours?

Oh, and bring example links.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, firsts, living-social-media, Open-Comment-Night

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