Before you hit that PUBLISH button . . .
Publishing occurs whenever an author shares a work with an audience. An email memo, a note that says where you are going, a paper you wrote for a class in Econometrics, these are all forms of publishing.–ME Strauss
Reading for Spiders
Publishing for the web has two audiences–people and search engine spiders. The first time I read my work over, I read it for people. I checked for errors that get between my readers and the message. I also had my proofreader check it to catch what my dyslexia missed. Yesterday, she caught quite bit.
Then I go over it a second time quickly for my second audience–search engine spiders–to make sure the spiders don’t trip and have plenty to eat.
Making Sure the Investment Pays Off
Prorating the time that I spent gathering ideas, I’ve probably spent 60-90 minutes on this one post. Time is money, and I think of that time spent as an investment. Now is when I make sure that investment pays off. I’ve made a short Pre-Flight Publishing list that I run down, before I pass say, “Go.”
- Is the content keyword rich? By waiting to read for keywords until after all other checks, I make sure that I don’t forfeit quality to pray at the altar of SEO. Now, I can look for keywords my readers might search for and make sure that they find the relevant content that I have to offer. I won’t be reaching, and they won’t be disappointed. Current relationships will stay strong, and new readers will be pleased with what they encounter here.
- What tags might I add that belong with this post? Tags can help search engine spiders properly index my post. Post tags are definitely blog, brand, and business promotion. If your blogging software doesn’t easily allow you to tag your posts, there are plug-ins and hacks for every platform out there.
- What related articles do I have that readers might be interested in reading? Offering related articles for readers to go to when they finished your post, gives people more information about a subject they’ve already shown interest in. It also gets readers more involved with you, your blog, your business, and your brand. The intra-link that you make at the end of your post shows people how your content relates and is relevant throughout your blog–this helps search engines index it as well.
- Are there opportunities for trackbacks? If you’ve mentioned another blogger’s work or if what you’ve said meshes beautifully with the conversation on another blog, send a trackback to let that blogger know.
- Is this that one-in-a-million post that I should self-promote to other blogs? If you’ve written the post that reveals the nature of how to get “Google Goodness” from every post, carefully write a brief introduction of yourself and your post to a select few bloggers you wish to share it with. Do be sure it’s a one-in-a-million post, and do explain your reasons for thinking it’s a match with their blogs. If you don’t read a blog, don’t send a link. Period. Either way, it’s a long shot that a post really is the one-in-a-million post that we think it is.
Those are just a few ways I try to diversify and grow my investment. I like to make sure the time I spend continues to pay off, compounding interest well into the future.
You probably have other ways that you build promotion into the posts you write. Will you take a minute to share one with us?
–ME “Liz” Strauss
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