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Thanks to Week 145 SOBs

August 2, 2008 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

Broadcasting Brain

   Business on the Mound

The Fluent Self

  The Growing Life

  Scribble Designs

the Secret Diary of a Bonafide Marketing Genius

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, dialogue, relationships, SOB, SOB_Directory, successful_and_outstanding-bloggers

Thanks to Week 144 SOBs

July 26, 2008 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

  Ari Herzog

Art Projects for Kids

  blending the mix

  Leadership Made Simple

  Tammy Green - My Aggregated Life

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, dialogue, relationships, SOB, SOB_Directory, successful_and_outstanding-bloggers

Thanks to Week 143 SOBs

July 19, 2008 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

  ALLIED

  Fresh Focus on Productivity

House of Luxe

  iJump!

  Josh Klein Web Strategy

Why Does Everything Suck?

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, dialogue, relationships, SOB, SOB_Directory, successful_and_outstanding-bloggers

Social Media and Promotion: How to Get Your Network Pulling for You

July 15, 2008 by Liz

Think Teamwork, Not Self-Promotion

insideout logo

A friend emailed me asking if I would pass along information about a product just coming out. The email was a sale pitch I could pick up and pass on. The rest of the message was over the top for me — kind of pushy and kind of “wink, wink, nudge, nudge — you help me and I’ll help you later.”

I didn’t find that compelling. What I found was a way to say, “I’m sorry, not this one.”

It takes time to build a network. No one wants to abuse theirs, but wasn’t investment partly for support when we need it? What’s the right way to enlist the support of the people we call our colleagues?

I asked a few friends . . . they led me to these steps.

In his blog post, War Paint and Promotion, Todd Jordan offers these words of wisdom . . .

It’s partially about having something great to say, but it’s equally about sharing your story and making them a part of it.

Keep them as you read through these.

    0. Seed the garden. As Dave Navarro said, ” . . . Spend time either a) getting *their* name out or b) helping them move forward on their site goals … well before you need promo.” via Twitter.

    1. Offer something worth sharing. Sure I love you, but if your product is bad or boring. I’m going to find it hard to pass it on to the other friends in my network. < 2. Show confidence and courtesy. If you get nervous, self-conscious, or overly humorous, It makes it seem like your products can’t stand on its own.

    3. Let me opt in! Tell me about what you have in a way that leaves me lots of room to choose for myself. If you hang your promotion on our relationship, you might find that our relationship wasn’t strong enough to carry it.

    4. Make it easy to talk about you — have a simple message. You can offer me the way to say what your point is, but don’t give me a speech.

    5. Give me a way to feel proud. I’m going to be sharing your message with other folks I care about.

And Don’t forget . . .

what. Martin Neumann said.

–ME “Liz” Strauss
Work with Liz!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, promotion, relationships, social-networking

Social Proof: The Difference Between Critics and Censors

July 14, 2008 by Liz

We Write About Others

The Living Web

Reputation is an online currency. The value of what we say is nothing without credibility, competence, and integrity to back it up. Part and parcel of online reputation has become something known as social proof. The popularity of our network and the things people say about us and our influence carry weight that affects the value of our words.

But what if people say things that are mistaken, out of context, or just made up? Even with the best intentions, folks meaning to evaluate and offer input can miss part of the story. And there’s that human trait some folks have for wanting to take down whatever person is currently at the top.

How do we tell a critic from someone who simply wants an influence to shut up?

Last night in a conversation on Twitter, the subject of critics and criticism came up.

This morning I went to Merriam Webster for clarification.

critic – Etymology: Latin criticus, from Greek kritikos, from kritikos able to discern or judge, from krinein
Date: 1588
1 a: one who expresses a reasoned opinion on any matter especially involving a judgment of its value, truth, righteousness, beauty, or technique

censor Etymology: Latin, Roman magistrate, from censÄ“re to give as one’s opinion, assess; perhaps akin to Sanskrit Å›aṁsati he praises
Date: 1526
1: a person who supervises conduct and morals: as a: an official who examines materials (as publications or films) for objectionable matter

A critic analyzes a work to determine whether it’s structurally sound and accurate. He or she sees whether it’s aesthetically pleasing within the confines of the medium it’s offered. A critic uses education and experience to evaluate whether an artist, thinker, writer, speaker or other has set out to perform a worthwhile work and has accomplished that goal.

A critic’s personal opinion of a work or the source is secondary to how well the execution of the original purpose is achieved within confines of the validity, accuracy, structure, and expression of the work.

Statements about the “goodness, morality, or personal value” of a venture or adventure are not criticism in it’s truest nature. Unsupported personal judgment about a work has to pack unquestioned expertise to be criticism and even then —

Censors judge goodness, morality, and what is right . . . or not.

The danger of censorship is that it can make statements, assumptions, and evaluations about the artist, thinker, writer, speaker or other, as well as the work. Ideas of “goodness and morality” move the converation into motive and intent and possible outcomes. The world view and personality of the artist, thinker, writer, speaker or other get evaluated as part.

It’s a delicate endeavor to do that fairly without taking away a person’s humanity and in the process losing our own. The most effective censors also leave their personal biases at home.

A person is a person, a many dimensional being — not simply a blogger, an A-Lister, a social media guy, a date last night, or a mom. I think about that when I hear folks make statements about motivations and intentions without having heard from or studied the people they are talking about.

According to the Etymology, the word critic is younger than the word censor. Maybe we need more practice.

Critics and censors — what do you see of them? How do you respond?

–ME “Liz” Strauss
Work with Liz!!

Like the Blog? Buy my eBook!

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, behavior, relationships, social-networking

Thanks to Week 142 SOBs

July 12, 2008 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

  Daniel B. Honigman’s Site

  iPlot

  JeetBlog

  Lead Quietly

  Life in Perpetual Beta

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, dialogue, relationships, SOB, SOB_Directory, successful_and_outstanding-bloggers

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