A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#BOOKTITLE tweet’ by Roger C. Parker and ‘Groundswell’ by Charlene Li and Josh Bernoff. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#BOOKTITLEtweet: 140 Bite Sized Ideas for compelling article, book and event titles’ by Roger C. Parker

“Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas.”
Shel Horowitz, award-winning author of ‘Grassroots Marketing for Authors and Publishers’ and co-author of
‘Guerrilla Marketing Goes Green’ and six other books;
http://www.frugalmarketing.com

Here are a few tweets to share from #BOOKTITLEtweet:

#2 Target your readers by identifying whom you’re writing for, e.g., ‘Red Wine for Dummies.’

#16 Choose titles that promise complete information, e.g., ‘The Copywriter’s Handbook’ or ‘Encyclopedia of
Natural Medicine.’

#28 Add “latest information” appeal to your titles, e.g., ‘The New Rules of Marketing & PR’ or ‘The New Influencers.’

#49 Target your readers by identifying their situation, e.g., ‘The Single Mother’s Survival Guide.’

#75 Issue an engaging command and explain it, e.g., ‘Don’t Make Me Think: A Common Sense Approach
to Web Usability.’

#95 Indicate a fresh look at your previous book, e.g., ‘The E-Myth Revisited.’

About the Author:

Roger C. Parker, is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “…the one to buy when you’re buying only one!”

Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.

You can purchase a copy of ‘BOOKTITLEtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘Groundswell’ by Charlene Li and Josh Bernoff

Now I would like to highlight a book on my “review” reading list–‘Groundswell

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines

About the book:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

This book offers:

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

-Determine how different groups of consumers are participating in social technology arenas

About Charlene and Josh:

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

*courtesy of Amazon

You can purchase a copy of ‘Groundswell’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.