Your club or other form of entertainment establishment is alive with nightlife.
Excitement and energy pulse through the space and the air is fused with electricity. You want your marketing efforts to exude the same vibe.
Have you thought about bumping up your SMS marketing?
Text message marketing is one of the smartest marketing techniques right now.
You can reach large numbers of people who will follow through on a call to action. Most people have access to text messaging and check their texts throughout the day.
With smart messaging, this can be low cost, high reward form of marketing. Your club will be even more vibrant and exciting.
As the article “6 creative ways to advertise your club’s SMS marketing program” looks at, here are some things to remember:
- Motivate people to sign up with incentives – Include a free drink or discounted cover charge when they sign up for text alerts. Think about this for getting current customers to sign up immediately, as in when they are in your club – post the number to join in your club and offer a free drink with sign up.
- Make it urgent – With a quick turn-around time, people are more likely to take you up on your offers. For instance, when you say you get free entrance to the club with SMS sign up, make sure you include an expiration date and make it quick, like one week.
- Let your subscribers know of special events – They can be the first to know about events like ladies’ nights or special DJ’s. It’s a great way to form those connections with your customers; they’ll love the feeling of getting insider’s tips!
- Post your SMS offers on your social media – The people coming to your club are probably pretty into social media, so get this out there. Those that subscribe to your Instagram and other social media will get reminders to sign up for SMS. You can also send texts now and then with social media participation reminders. These work hand in hand.
Easy She Goes with SMS Marketing
The great thing about SMS marketing is how easy it is.
Because you are limited in your text characters, you don’t have to worry about creating long winded content. Short and sweet is the way to go, with a clear call to action, a reward and an expiration date.
Be sure to text consistently, but no more than a couple of times a week. You don’t want to annoy your customers, but you want to keep their attention. Vary your incentives and be creative.
You’ll see more and more subscribers and more and more revenue coming in!
Good luck and please share anything fun and creative you’ve done with SMS marketing for your club.
Photo credit: BigStockPhoto.com
About the Author: Heather Legg is an independent writer who covers topics related to social media, SMS marketing strategies, and small business.
