How much marketing of your business do you do? Of even more importance, are you doing the right things to market your business?
Unfortunately, too many owners come up short in marketing their businesses. As a result, they can be missing out on some great opportunities to pull in more business.
One of the best ways to market your business is by letting your customers spread the word.
With that in mind, is it time your customers went to work for you?
Have You Been Missing Out on Good Marketing Opportunities
In deciding to let your customers help market your business for you, keep these ideas in mind:
- Social media – Given many of your customers are likely on social media, let them spread the word. Facebook, Twitter, LinkedIn, Instagram and more are all top-notch social sites. As such, customers talking social in regards to your brand can help lead to better marketing. This is true whether marketing the best steak knives or countless other products. When you see your brand mentioned in social circles, get involved in the conversation. For instance, a customer goes to your Facebook page and has a question or even an issue with your business. Do not let the matter go unnoticed. Consumers appreciate when business owners lend them an ear. Even if you do not get more business from that customer, he or she may be happy enough with a response to recommend you.
- Testimonials – It is not uncommon to do testimonials in hopes of landing more business. You should ask customers if they’d be willing to do this with you. Whether a TV ad, online note or others, customer testimonials can help generate sales. To increase the chances of testimonials, be willing to give your customers incentives. This can be discounts on future sales and more. A good testimonial from a satisfied customer can lead to bringing in other consumers.
- Word-of-mouth – Even with how great social media and testimonials are, word-of-mouth is big. That said make it so your customers want to tell their family and friends about your brand. This all starts and ends with great customer service. Your customers want to be treated like kings and queens when they come to you for business. As such, don’t drop the ball in this all-important endeavor.
In letting customers help market your business, are you getting the job done?
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About the Author: Dave Thomas writes about business topics on the web.