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Book Your Small Business for Success in 2016 and Beyond

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Group of business people face team collage.The right trade show can do wonders for your small business, which is why it’s so important to attend the best events.

All across the country, small business owners are attending trade shows to help boost their brand presence and so can you.

Here are just a few of the many trade shows worth attending in 2016:

The Small Business Expo

If you’re looking for a trade show that features a diverse number of networking opportunities, then look no further than the Small Business Expo.

This massive trade show covers consulting, start-ups, finance, insurance, real estate, non-profit, education, marketing, advertising, technology, ecommerce, and a number of other small businesses.

In terms of an all-in-one trade show, the Small Business Expo focuses on a variety of industries, which can really help you increase exposure for your brand.

Another benefit of this trade show is it takes place throughout the year in 14 major cities including New York, Chicago, Houston, San Diego, and Atlanta just to name a few.

ASD Market Week

The retail and consumer goods industry is competitive and if you’re in the retail business, then you already know the importance of brand presence.

The ASD Market Week trade show in Las Vegas can help you hone your retail sales skills and stay ahead of the competition.

This trade show invites both small businesses and distributors, which creates an effective networking atmosphere.

As the following article looks at, along with the 2 philosophies that ensure tradeshow booth success is taking advantage of future distribution.

ASD Market Week, which takes place in late February and early March each year, segments attendees based on the products they sell.

This makes it even easier for distributors to seek out your small business during the trade show.

Pubcon

If your small business needs a hand with marketing and SEO, then Pubcon is an absolute must.

Part trade show and part conference, Pubcon brings together online marketers, social media experts, and SEO masterminds for the benefit of your small business.

At this trade show, you can improve your own marketing tactics while increasing the visibility of your brand through networking and workshops.

Pubcon takes place in Las Vegas and Austin, Texas every October.

CES International

Consumer technology is one of the fastest growing industries in the world.

Whether your small business builds smart devices or improves technology that’s already on the market, the CES International trade show can help you build a strong following for your brand.

CES International takes place every January in Las Vegas and features small tech companies and innovators from all across the globe.

If you’re looking for a trade show where you can market your consumer tech innovation while networking with distributors and investors, then this trade show is a must.

America’s Small Business Summit

Having a relationship with your local chamber of commerce is an important part of running a small business.

America’s Small Business Summit connects business owners with state chamber executives in order to help build lasting business relationships. The summit takes place each June in Washington, D.C. and features discussion panels from chamber policy experts.

If you’re ready to book your small business for success in 2016, then consider some of the trade shows mentioned above.

Photo credit: BigStockPhoto.com

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including trade shows and small business.

Book Your Small Business for Success in 2016 and Beyond

by

Diversity Business People Seminar Presentation Team ConceptThe right trade show can do wonders for your small business, especially for those business owners who are just starting out and are in need of getting their names out there.

All across the country, small business owners are attending trade shows to help boost their brand presence and so can you.

Here are just a few of the many trade shows worth attending in 2016:

The Small Business Expo

If you’re looking for a trade show that features a diverse number of networking opportunities, then look no further than the Small Business Expo.

This massive trade show covers consulting, start-ups, finance, insurance, real estate, non-profit, education, marketing, advertising, technology, ecommerce, and a number of other small businesses.

In terms of an all-in-one trade show, the Small Business Expo focuses on a variety of industries, which can really help you increase exposure for your brand.

Another benefit of this trade show is it takes place throughout the year in 14 major cities including New York, Chicago, Houston, San Diego, and Atlanta just to name a few.

ASD Market Week

The retail and consumer goods industry is competitive and if you’re in the retail business, then you already know the importance of brand presence. The ASD Market Week trade show in Las Vegas can help you hone your retail sales skills and stay ahead of the competition.

This trade show invites both small businesses and distributors, which creates an effective networking atmosphere.

As the following article looks at, along with the 2 philosophies that ensure tradeshow booth success is taking advantage of future distribution.

ASD Market Week, which takes place in late February and early March each year, segments attendees based on the products they sell.

This makes it even easier for distributors to seek out your small business during the trade show.

Pubcon

If your small business needs a hand with marketing and SEO, then Pubcon is an absolute must.

Part trade show and part conference, Pubcon brings together online marketers, social media experts, and SEO masterminds for the benefit of your small business.

At this trade show, you can improve your own marketing tactics while increasing the visibility of your brand through networking and workshops. Pubcon takes place in Las Vegas and Austin, Texas every October.

CES International

Consumer technology is one of the fastest growing industries in the world.

Whether your small business builds smart devices or improves technology that’s already on the market, the CES International trade show can help you build a strong following for your brand.

CES International takes place every January in Las Vegas and features small tech companies and innovators from all across the globe.

If you’re looking for a trade show where you can market your consumer tech innovation while networking with distributors and investors, then this trade show is a must.

America’s Small Business Summit

Having a relationship with your local chamber of commerce is an important part of running a small business.

America’s Small Business Summit connects business owners with state chamber executives in order to help build lasting business relationships. The summit takes place each June in Washington, D.C. and features discussion panels from chamber policy experts.

If you’re ready to book your small business for success in 2016, then consider some of the trade shows mentioned above.

Photo credit: BigStockPhoto.com

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including trade shows and small business.

The Reason My Small Business Needs a Presence at Trade Shows

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Everybody wins when companies have the opportunity to interact directly with buyers, which is exactly why trade shows are so beneficial.

In terms of a buying and selling market, nowhere are business connection opportunities and company publicity as prevalent as with large, industry-wide trade shows.

So, in terms of benefits, why should your business have a presence at trade shows in today’s market?

Product Testing

Trade shows are a testing ground for new products that result in instant consumer feedback.

What this means for your business is, if you’re still trying to get a product line off the ground, trade shows offer a platform to put that product on a small-scale market, see how it performs, and receive reviews in real-time.

Market Access

Whether a seller or a buyer, trade shows offer a unique way for businesses to gain access to a market they otherwise wouldn’t have the ability to tap.

In other words, vendors with limited market access due to distance or company size are able to use trade shows as a one-stop shop for getting their voices heard and products seen.

Publicity Costs

Small businesses simply don’t turn into large companies without large-scale publicity. And, although trade shows aren’t necessarily large-scale events, they’re a launching point for businesses both large and small.

So, for those companies without the means to market, advertise, and publicize on a national scale, trade shows are essentially a marketing shortcut. As long as the products are worthy of attention, trade shows are a great way to create industry-wide buzz.

Attaining Market Knowledge

Because trade shows are a stomping ground for like-minded businesses, simply attending an industry trade show will help your business gain essential knowledge in terms of product trends, sales techniques, and the future of the industry.

Your business should consider trade shows as a marketing crash course and go into the event with an open mind and willingness to learn.

Even if you leave the trade show without selling a single product, the market and industry knowledge gathered is worth its weight in gold.

Time Saving Factor

With trade shows, the time-consuming process of setting individual appointments is almost non-existent.

Because trade shows are a one-stop shop, your business has the ability to meet with potential buyers on a continuous basis throughout the length of the event without the inconvenience of scheduling times and locations.

Lower Costs

When multiple buyers and sellers interact continuously from one location, it saves both parties a lot of money. And, as opposed to approaching buyers one-on-one, your business can market by group, which is a popular trade show mentality.

Not only that, but the main reason buyers attend trade shows in the first place is to buy, so they’re already in the right mindset when they arrive.

So, when your business decides to make an appearance at trade shows, it’s beneficial for everyone involved.

As a business owner, what have your experiences at trade shows been like?

Photo credit: tucsonexpocenter.com

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including personal health, how to be first on Google, and business.