by Guest Writers Suzie Cheel and Des Walsh
Photo of outriggers, Coolangatta Beach, Queensland, Australia, by Des Walsh
One Sunday afternoon, walking on nearby Kirra Beach, we came across a group of kitesurfers, or kiteboarders. It was a blustery day, with the wind whipping up the waves. It was fascinating to see how, to get the kites in the air their owners had to exert a huge amount of energy and strength. Then once the kite was up the wind gave it dramatic power. The board rider’s task then was basically to manage and steer, but it seemed the kite and the wind were in control of the speed and direction.
Business analogy? Starting a business we have to expend a lot of time and energy. Our goal will be to get our business to a point where it can âcatch the windâ of the market, with us then having to steer and manage, but ideally without all the huge effort we expended to get started.