Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

March 9, 2006

Before You Publish–Check for Spiders and Opportunities

ME Liz Strauss wrote this at 10:43 am

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Before you hit that PUBLISH button . . .

Publishing occurs whenever an author shares a work with an audience. An email memo, a note that says where you are going, a paper you wrote for a class in Econometrics, these are all forms of publishing.

–ME Strauss

Reading for Spiders

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Publishing for the web has two audiences–people and search engine spiders. The first time I read my work over, I read it for people. I checked for errors that get between my readers and the message. I also had my proofreader check it to catch what my dyslexia missed. Yesterday, she caught quite bit.

Then I go over it a second time quickly for my second audience–search engine spiders–to make sure the spiders don’t trip and have plenty to eat.

Making Sure the Investment Pays Off

Prorating the time that I spent gathering ideas, I’ve probably spent 60-90 minutes on this one post. Time is money, and I think of that time spent as an investment. Now is when I make sure that investment pays off. I’ve made a short Pre-Flight Publishing list that I run down, before I pass say, “Go.”

Those are just a few ways I try to diversify and grow my investment. I like to make sure the time I spend continues to pay off, compounding interest well into the future.

You probably have other ways that you build promotion into the posts you write. Will you take a minute to share one with us?

–ME “Liz” Strauss

Related Articles:
SEO–Five Traits of Relevant Content
Introducing Power Writing for Everyone
Check It Out–For Your Readers
Blog Promotion Basics [for Everyone]





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3 Comments to “Before You Publish–Check for Spiders and Opportunities”

  1. March 11th, 2006 at 11:31 am
    FHH1: Tooting My Own Horn — No One’s Listening Archive said

    [...] Are you a blogger looking to make your site a bit better? Liz over at Successful Blog has put together a great checklist that I personally recommend using before you click ‘Publish’ on each post you write. Among the topics on her list: trackbacks, keywords, tags, and promotion of highly unique content. [...]

  2. March 15th, 2006 at 6:09 am
    CT Biz Blogs » Blog Archive » Resource for bloggers: Successful Blog said

    [...] She’s also got some great tips for making sure that your blog posts are search engine friendly. I didn’t see it until after I’d written a post about keywords, so I’m going back to add a link to that article there, too. [...]

  3. March 15th, 2006 at 6:52 am
    CT Biz Blogs » Blog Archive » What are keywords? said

    [...] Added 3/15/06: I found a great post by Liz Strauss of Successful Blog on checking your content for keywords. by Sabine @ 5:30 pm. Filed under FAQ, Blogging Basics   [link] [...]

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