Invest Energy in Your Business Relationships

Rosemary O’Neill

Relationships take work

Strong relationships, both personal and business, take a consistent investment of energy over a long period of time. Anyone who is selling you “likes,” or Twitter followers, or other nonsense like that is not helping you build your business.

The Tickler File

I love to entertain. Part of the fun is making sure that each person who visits always gets their favorite things. My dad loves blueberries, but not ever baked into anything. My sister-in-law has a particular affection for those little white Russian tea cookies. But I could never hold all of that information in my brain, so I cheat a little. In my Evernote system, I have a “dossier” on each person who visits. It’s my relationship tickler file.

Invest Energy in Your Business Relationships

The most successful business owners and entrepreneurs have a strong network of relationships that they can call on when the chips are down. Liz refers to these as “the people who won’t let you fail.”

But these people don’t just appear out of nowhere. You must slowly build those ties over time, maintaining contact, learning about each other, having face-to-face conversations, and providing support to each others’ causes.

The quick hit of buying followers or making fake reviews will never cut the mustard in the long run. The random stranger who was paid to like your Facebook page won’t be there for you when you launch your new product.

Tips to Build Your Own Tickler File

  • Add notes to your contact system or CRM (e.g., “dog named Babs”)
  • Set up reminders either in Google calendar or in your CRM
  • Start noticing when people share preferences or details about their lives
  • Foster your sense of curiosity about other people, focus on them when they’re speaking, not on what you’re going to say next
  • Don’t just rely on the automated happy birthday status update; get creative and recognize people on days other
  • than their birthday

  • After you meet with someone, write down notes from the meeting for next time, so you can progress each time

How do you invest in your business relationships?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss


  1. says

    Thank you Liz, and Rosemary for this awesome opportunity to share with your community what I have found to be a great investment of my energy, and my time…

    Engaging, and sharing with followers works wonders!

  2. says

    Oh I LOVE this post Rosemary! Relationships are definitely what it’s all about when it comes to building a long-term sustainable business online and offline.

    I’ve just finished recording a 3 part video series about this very thing, how to build traffic alliances by building relationships. This is SO pivotal and I can’t stress that enough.

    I just relaunched my blog at the beginning of last month, and I’ve focused solely on building and leveraging relationships to build up my blog traffic and it’s taken off like a rocket. I used to be a loner but I see now more than ever that there’s NO WAY to build a successful business alone. You have to call on the help of others.

    Thanks for writing this post. I found it on Shawn Hessinger shared it with our community and I’m so glad he did. It’s wonderful see another true relationship builder and it’s great to connect with you.


  3. says

    Thank you Risemary. These words are true. While it is hard to remember every detail, or even to remember to connect with someone, on our own, a tickler system makes it so much easier. And it’s so important! The number of friendships I’ve strengthened and amount of business I’ve won because I’ve stayed in touch and demonstrated I care – even if my to-do list reminded me – is huge.

  4. says

    Thanks so much for sharing these great thoughts on relationship building and, Liz, thanks for posting them. Despite all the technology out there, the rules of getting to know someone haven’t changed. Fakers are pretty easy for most of us to spot, and, of course, even if it weren’t for that, a fake or purchased network is no good to you at all. If you try to make your network look bigger than it is, you probably don’t get it anyway.

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