November 15, 2012

Invest Energy in Your Business Relationships

published this at 1:00 pm

by
Rosemary O’Neill

Relationships take work

Strong relationships, both personal and business, take a consistent investment of energy over a long period of time. Anyone who is selling you “likes,” or Twitter followers, or other nonsense like that is not helping you build your business.

The Tickler File

I love to entertain. Part of the fun is making sure that each person who visits always gets their favorite things. My dad loves blueberries, but not ever baked into anything. My sister-in-law has a particular affection for those little white Russian tea cookies. But I could never hold all of that information in my brain, so I cheat a little. In my Evernote system, I have a “dossier” on each person who visits. It’s my relationship tickler file.

Invest Energy in Your Business Relationships

The most successful business owners and entrepreneurs have a strong network of relationships that they can call on when the chips are down. Liz refers to these as “the people who won’t let you fail.”

But these people don’t just appear out of nowhere. You must slowly build those ties over time, maintaining contact, learning about each other, having face-to-face conversations, and providing support to each others’ causes.

The quick hit of buying followers or making fake reviews will never cut the mustard in the long run. The random stranger who was paid to like your Facebook page won’t be there for you when you launch your new product.

Tips to Build Your Own Tickler File

How do you invest in your business relationships?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee


Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed under management, Marketing /Sales / Social Media | 8 Comments »


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8 Comments to “Invest Energy in Your Business Relationships”

  1. November 15th, 2012 at 1:16 pm
    Dr. Rae said

    Thank you Liz, and Rosemary for this awesome opportunity to share with your community what I have found to be a great investment of my energy, and my time…

    Engaging, and sharing with followers works wonders!

  2. November 15th, 2012 at 9:54 pm
    Ti Roberts said

    Oh I LOVE this post Rosemary! Relationships are definitely what it’s all about when it comes to building a long-term sustainable business online and offline.

    I’ve just finished recording a 3 part video series about this very thing, how to build traffic alliances by building relationships. This is SO pivotal and I can’t stress that enough.

    I just relaunched my blog at the beginning of last month, and I’ve focused solely on building and leveraging relationships to build up my blog traffic and it’s taken off like a rocket. I used to be a loner but I see now more than ever that there’s NO WAY to build a successful business alone. You have to call on the help of others.

    Thanks for writing this post. I found it on BizSugar.com. Shawn Hessinger shared it with our community and I’m so glad he did. It’s wonderful see another true relationship builder and it’s great to connect with you.

    Ti

  3. November 16th, 2012 at 5:47 am
    Balancing Numbers said

    [...] Build relationships that last. In a world of purchased “likes” or worse yet, Twitter followers, it’s easy to forget what true business relationship building is really about. Well, blogger Rosemary O’Neill is here to remind you of just how important the real deal is to creating a successful business. Real connections will help you when the chips are down. Invest real time and energy in building those relationships and they will be worth much more than that investment as time goes by. Successful Blog [...]

  4. November 16th, 2012 at 6:05 am
    Lisa Kohn said

    Thank you Risemary. These words are true. While it is hard to remember every detail, or even to remember to connect with someone, on our own, a tickler system makes it so much easier. And it’s so important! The number of friendships I’ve strengthened and amount of business I’ve won because I’ve stayed in touch and demonstrated I care – even if my to-do list reminded me – is huge.

  5. November 16th, 2012 at 10:30 am
    Post Office Reports a Record $15.9 Billion Loss | BizNax said

    [...] Build relationships that last. In a world of purchased “likes” or worse yet, Twitter followers, it’s easy to forget what true business relationship building is really about. Well, blogger Rosemary O’Neill is here to remind you of just how important the real deal is to creating a successful business. Real connections will help you when the chips are down. Invest real time and energy in building those relationships and they will be worth much more than that investment as time goes by. Successful Blog [...]

  6. November 17th, 2012 at 1:18 am
    Heather Stone said

    Rosemary,
    Thanks so much for sharing these great thoughts on relationship building and, Liz, thanks for posting them. Despite all the technology out there, the rules of getting to know someone haven’t changed. Fakers are pretty easy for most of us to spot, and, of course, even if it weren’t for that, a fake or purchased network is no good to you at all. If you try to make your network look bigger than it is, you probably don’t get it anyway.

  7. November 19th, 2012 at 8:48 am
    Yea! | Post Office Reports a Record $15.9 Billion Loss said

    [...] Build relationships that last. In a world of purchased “likes” or worse yet, Twitter followers, it’s easy to forget what true business relationship building is really about. Well, blogger Rosemary O’Neill is here to remind you of just how important the real deal is to creating a successful business. Real connections will help you when the chips are down. Invest real time and energy in building those relationships and they will be worth much more than that investment as time goes by. Successful Blog [...]

  8. December 2nd, 2012 at 6:52 am
    Post Office Reports a Record $15.9 Billion Loss » | said

    [...] Build relationships that last. In a world of purchased “likes” or worse yet, Twitter followers, it’s easy to forget what true business relationship building is really about. Well, blogger Rosemary O’Neill is here to remind you of just how important the real deal is to creating a successful business. Real connections will help you when the chips are down. Invest real time and energy in building those relationships and they will be worth much more than that investment as time goes by. Successful Blog [...]

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