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March 11, 2008

SxSW and Small Business: A Conference with a Purpose

ME Liz Strauss wrote this at 8:45 am

A Flexible Plan

SxSW Interactive

When I booked to go to SxSW, I had a few considerations on my mind. My blog is the center of my small business . . . a small business needs to be open for the folks who visit here. Still, if I want myself, my business, and my network to grow and go deeper I need to be part of the relationships I care about.

Conferences do matter, especially to small business. For these reasons and many more.

  • Meeting the people we already know face to face deepens relationships that make doing business more meaningful and more effiicient.
  • Sitting in conversation with them allows us time to explore how we might align our mutual goals.
  • Interacting with new people let’s other folks get a real life, real time experience of who we are and give us a chance to elaborate on what we do. Nothing beats eyes on fire when we’re explaining how much a project has captured us to tranlate our investment in quality work.
  • Most importantly, if we want to grow our networks, we have to move to where we can interact with folks who don’t know us, but want to.

I went to SxSw with purpose — to learn more and meet more people. I’m bringing back more perspective, more clients, and more friends to interact with you.

I know a conference where you can do many of the same things. . . . it’s in May. Come to SOBCon08 with a purpose!

–ME “LIz” Strauss
Need help deciding? Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

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Filed under Business Life, SOB Business, Successful Blog |



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1 Comment to “SxSW and Small Business: A Conference with a Purpose”

  1. March 16th, 2008 at 8:10 am
    Jonny Goldstein said

    Hey Liz,

    It was great meeting you in Austin. Meeting folks like you is what made my conference.

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