3 Simple Steps to Add Irresistible Influence to Your Brand

Magnetic from the Very First Minute!

What makes a person or a company unforgettable from the second you interact?

Why do some folks motivate and energize us? What is it about some folks that attracts people so powerfully?

What makes a magnetic personality? Is it possible for a company or a brand to have those qualities? Can we carry them online and off?

3 Simple Steps to Add Irresistible Influence to Your Brand

The brands and the businesses we love don’t just deliver on a promise. They make us feel good about working with them and feel good about being part of what they’re doing. If you have a favorite brand or company you might find that they have the same qualities that we find attractive in individuals we first meet.

Try these three steps to develop an irresistible influence brand image online and off.

• Live positivity with a bias toward service … When someone lights up our minds with the joy of living, it’s hard not to notice. Companies are learning to do the same thing. It’s fascinating how positivity and “can do” pulls us to it. We’d all rather be around someone who stands in the sun than someone drenched without an umbrella. We’d rather use products and work with brands who inspire us. Somehow we know they’ll be around when hard times come too.
• Share your intelligent thinking without an agenda … It might be fun to watch someone who’s silly, but it’s hard to invest in their unpredictability. People and companies who visibly sort problems into great actions are valuable. We know that they can help us make clear decisions, and they pass on useful information when we might need it. Folks who help us clarify our thoughts are priceless.
• Make us part of your meaningful mission … People and companies with a passion guiding them are attractive. We can see their values and how those values align with our own. Companies and individuals will solid values stand on solid ground and when we stand with them, we know we do too.

Whether we’re a corporation, a small business, or an individual, our brand comes through in our positive bias, our intelligent problem solving and meaningful mission. People want to participate with folks who are on a great path that is bright, generous, and passionate. Even if it’s only for a short transaction, it beats out the folks who are just going through the motions. On Twitter, on our blogs, in person, it’s those characteristics that make us uniquely different.

How do you add irresistible to your brand image?

–ME “Liz” Strauss
Work with Liz on your business!!

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