Atilla, the Great Idea Killa
Ideas. Everyone talks about getting ideas. I get one. It’s great. I jump on it. I start to write. Soon enough I find myself in a pile of mush — words all over, thoughts in too many places.
What made me think this was a great idea? Now I’ve wasted all of this time. Here I sit — still no blog post and now one mangled idea. it isn’t pretty. What the heck am I doing wrong here? I was sure this idea was great. I am Atilla, the Great Idea Killa.
Yeah, I do that too.
I Want Compelling & Elegant!
The truth is that most ideas misbehave. They’re just not strong the way they come to us. They have a problem staying on track. Sometimes they fall apart. Often, they’re too large or stray all over the place. Your average idea needs a little help to be what it will be when it grows up to be a “Hey, lookat me” blog post.
A few minutes — really, just a few — spent putting focus on an idea and the writing becomes so much easier. Here are six (plus one) ways to make blog writing compelling and elegant. They give it that quality, and just the right size and style that fits this new genre: the blog post.
- Give readers important and relevant details that go beyond the obvious.
- Provide unpredictable new information, analysis, or evidence.
- Offer an understanding of life, an insight into a subject, an indication of something that is significant.
- Be 100% secure that the information is factual.
- Stand ready to discuss points readers find intriguing or controversial.
- Leave room for readers to comment by not answering every question inside the post itself.
- Plus one: Always assume your readers know more than you do — about everything.
When you’re going for spectacular, when you want your brand to stand out, take a look down this list. Somewhere in there is one trait that will raise your idea to the next level. Imagine if you used all of them. Yes, a simple blog post can be compelling and elegant.
Elegant is simple. Simple is elegant.
But you knew that.
–ME “Liz” Strauss
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