Making Sure the Investment Pays Off
Yep I write every day and I publish. That’s way I make sure that my voice is heard. I also want to be sure that my words are visible. I like to see that the spiders serve them up in Google.
Prorating the time that I spent gathering ideas, I’ve probably spent 60-120 minutes on average post. Time writing is time working. Time spent is an investment. It’s time I could be using talking to bloggers and talking with clients. Before I hit publish I make sure that the time I’ve invested pays off as well as it might. I’ve made a short Pre-Flight Publishing list that I run down, before I pass say, “Go.”
- Is the content keyword rich? By waiting to read for keywords until after all other checks, I make sure that I don’t forfeit quality to pray at the altar of SEO. Now, I can look for keywords my readers might search for and make sure that they find the relevant content that I have to offer. I won’t be reaching, and they won’t be disappointed. Current relationships will stay strong, and new readers will be pleased with what they encounter here.
- What tags might I add that belong with this post? Tags can help search engine spiders properly index my post. Post tags are definitely blog, brand, and business promotion. If your blogging software doesn’t easily allow you to tag your posts, there are plug-ins and hacks for every platform out there.
- What related articles do I have that readers might be interested in reading? Offering related articles for readers to read more when they finished my post, gives people more information about a subject they’ve already shown interest in. It also gets readers more involved with my blog, my business, and my brand.
The intra-link that you make at the end of your post shows people how your content relates and is relevant throughout your blog — this helps search engines index it as well.
- Are there opportunities for trackbacks? If I’ve mentioned another blogger’s work or if what I’ve said meshes well with the conversation on another blog, I’ll send a trackback to let that blogger know.
- Is this this a one-in-a-million post that I should self-promote to other blogs? If I’ve written the post that reveals how to get Google Goodness from every post, I write a brief introduction of myself and your post and send a personal email to a select two or three bloggers.
I make it’s a one-in-a-million post, and I explain my reasons for thinking it’s a match with their blogs. If you don’t read a blog, don’t send a link. Period. Either way, it’s a long shot that a post really is the one-in-a-million post that we think it is. Still, there’s a right and wrong way to let folks know. If you’re going to do that, do your homework first, the person receiving the email will notice. Believe me they will.
When I’ve made these few checks I feel better that I’m sending off my work in great shape to make the most of the time that I’ve invested.
What other practices are on your pre-publsihing checklist?
–ME “lis” Strauss
10 Reasons to Write and Publish Every Day