Successful Blog

Have You Tried Letting the Other Guy See Why You're Invested?

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What If You Let Them See?

Change the World!

His name was Michael. He was all of six years old, and he had a crush on me. That was only right I was his first grade teacher and I had a crush on him and every other kid that sat in the classroom with him.

Michael was a beautiful, logical, and thoughtful young student who liked to help make things go the way they should. I was young enough to think I could control things.

Every time we’d go as a class to anywhere, Michael would somehow end up at the front of the line. At some moment he’d get about four feet ahead of me … I’d make a point of NOT telling him where we were going, but he’d still take the lead.

Some days that bothered me. I thought about what that meant about me, about what that meant about him. Why should I care about a six year old wandering ahead of me? But I did. I wanted to lead the line. It was as simple as that.

One day, I stopped the line. I got down on my knees and looked Michael in the eyes with as much gentleness as I could muster.

“Michael,” I said, “How old are you?”
He proudly replied. “I’m six years and 12 days old.”
I said, “Four years is a long, long time, isn’t it?”
He thought and replied, “Yes.” (Four years measured 2/3 of his life. I had him there.)
I quietly put forth this request. “Michael, you see, I went to college for four whole years so that I could lead the line. Would you let me lead the line?”
“Oh yes,” he answered.

He was generous in letting me lead the line from that moment forward. Sometimes solving a problem is as easy as letting the other guy why we’re invested in the outcome.

Have you tried letting the other guy see your investment?

We can change the world — just like that.
–ME “Liz” Strauss

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If you’re ready to change the world, send me your thoughts in a guest post. Feel free to take the gorgeous Change the World image up there that Sandy designed back to your blog. Or help yourself to this one.

Change the World!.

Email me about what you’re doing or what we might do. Let’s change the world one bit at a time together. Together it can’t take forever.

Blog Your Experience …

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Information Is Everywhere

I know you. You’re like me.

Maybe you’ve even stared at your computer as much as I’ve stared at mine thinking.

Am I good enough, strong enough, smart enough, or ready to stay the course enough to follow through brilliantly? It doesn’t take much to look around the Internet and see so many things sparkling, awesome, and appealing. I can’t do most of them. I’m not like the one I call “stealth brilliance.” I’m not even close to the “Wonder Woman” who keeps everyone talking on Twitter.

I’m just me.

I might have one thing on you. I know that’s the secret.

I’m just me and no one else can be that.

When you’re staring at your computer and
you don’t know what to write, blog your experience.

When you’re not sure whether the thing that happened
is solid gold or smoke and mirrors, blog your experience.

When your heart thinks a beautiful thing has occurred
and your head says that you’re being sappy, blog your experience.

When you’re dying to get the information just right,
but you can’t find the words, blog your experience.

When you’ve met the best person, read the best book,
learned the best trick for saving time, blog it, share it, give it to us.

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You see information is everywhere on the Internet. We’re bombarded with it.
We don’t need more unframed facts.
We need more humanity.
Tell reality in the words of someone who lived it.

Be bold in your thinking. Be brave in your living.
Be authentic in what you share.

No one can argue with the truth of you.

You’re not backstage. It’s life happening.
Blog your experience.
It’s you I came to read.

–ME “Liz” Strauss
Work with Liz on your web presence.

7 Things I Learned about a Shining Offer … from the Stars

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The Stars Never Interrupt Me

I’m an introvert. Always have been. Painfully shy when stretched too far.

I love people. Interacting, talking, learning. No holds barred conversations exhilarate me like a thrill ride edging out of control. I leave conferences and speaking gigs ready to be alone and … um … kind of cranky.

It’s then that I need permission to think my own thoughts, find my own feet, realign with the universe, on my own.

After a day of conference talks and highly engaging meetings, I went to dinner with two of the best folks in the world. They were fun and lovely. The food was marvelous. The conversation got better for me when it started to slow. It was a nice transition. We stayed up late talking about companies and events and ways to use the web in this new conversational world.

One by one, the others went their ways to crash. I went for a walk with the night sky, delighted to see Orion waiting like an old friend. I got thinking about people and stars. Then I thought about stars as the original shiny objects — how, unlike the shiny things on the Internet, stars don’t demand our attention. Stars are experts at permission marketing. Here are seven things I learned about permission marketing from looking at the stars.

  1. The Opt In. Stars shine with understated elegance and beauty waiting for me to opt in.
  2. The Respect. Stars don’t interrupt, steal, or borrow my time. They anticipate and await my attention with a distance that allows me to move, breathe and live my life without them, if I choose.
  3. The Signal without Noise. Stars don’t draw overdue attention to themselves. Falling starts don’t fall in my face to get me to notice them.
  4. The Relevance. When I look at the stars the message is always fresh, inspiring, and meaningful in my life.
  5. The Emotional Attraction. I always feel better for having participated in a star show.
  6. The Viral Response. I always want to tell folks about what I saw and how it moved me.
  7. The Delivery on the Promise. I’ve never been disappointed by looking at the stars.

Stars are available, relevant, and personal. Even when we look at them from afar, they put on a show.

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If we take a cue from the stars, we can offer value that will lift folks up and make them feel good to pass it on. And like the stars we won’t have to worry about having an audience who values us.

People and stars have a lot more in common than just what we’re made of.

Have you seen any shining offers lately?

–ME “Liz” Strauss
Work with Liz on your web presence.

Have You Found the Irresistible Rock Star in You?

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An Ever-Growing Group of Fans

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Social media can be an interesting exercise in watching the number of people who click on the button to become followers or fans. Yet you’ve probably met that fickle group who easily buy in on a whim bo become a friend of that kind.

Sometimes we connect to be around in case we need each other. Not every friendship needs constant maintenance. We make conversational networks of acquaintances. We make large groups of Twitter friends. We know that they not really fans. Some might be around for the longest time without actually listening. Or they might clearly participate for “15 minutes” until something or someone shinier or more interesting happens their way.

It’s unreasonable and unrealistic to think that every person would be a lifelong friend. I’m not sure anyone could handle the load if it were possible for a life like that.

But some folks have a way of attracting dear friends and loyal fans. They’re the rock stars of whatever world they’re working in. They so love what they do and do it so well that they attract an ever-growing group of devotees and fans. These rock stars have three unmistakable traits that make what they offer irresistible.

  1. A Beginner’s Mind …

    “Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

    Malcolm Gladwell says it takes 10,000 hours to get from good to great. Music, science, acting, cooking, art, architecture, engineering, writing — any domain you might name — has core group of knowledge, insights, and best practices that defines a solid, quality product in that space. A real rock star has the curiosity, takes the time, and puts in the work to saturate his or her mind in finding out how every bit of that works. Until we understand how the notes in the scales or the colors in the palate combine in positive, structural forms, reaching for the creative or the beautiful will be a random attempt to make something that sticks and stays.

  2. A Creator’s Heart …

    If at first, the idea is not absurd, there is no hope for it. — Albert Einstein

    All that learning of the traditional pieces and parts becomes a real rock star’s tool kit. Rocks improvise and innovate by making new connections and new relationships. They see opportunities to solve problems, make art, and surprise us with the results because they know their domain well enough to play with it. They don’t fear failure or small risks.

  3. A Giver’s Outlook …

    Do what you love in service to the people who love what you do. — Steve Farber

    Rock stars aren’t stingy with their talent. They also know that their core group of fans will never include everyone. A jazz musician doesn’t try to be a star pitcher in the world series. Rock stars make simple and elegant offerings to the people who value what they do. They don’t worry about the folks who want something else.

Knowing, playing, and centering in on the people who thrive on what you do. Those are the keys to an irresistible offer. Every one of us has the power to reach inside to find that rock star potential and make it evident.

Look to the ideas, the topic, the thing that you can’t NOT do. Learn everything you can about it. Go deep and wide learning and experimenting with combination and creations just to see what happens. Then have fun showing other folks how you can use what you love to solve problems for them.

Have you found the irresistible rock star in you?

Make new connections …
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Thanks to Week 205 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss