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Why SOBCon and Not That Other One?

April 11, 2007 by Liz

Conversation Means YOU Talk Too

SOBCon 07

A conversation involves more than one person talking. A conversation means you get to talk too. Research has proven the best adult learning is interactive and inquiry-based. The best ideas come when we mash up the knowledge and approaches from different fields and when we look at ideas from all points of view.

Imagine SOBCon — a room filled with web publishers, many you have met on your blog or blogs like this one.

See the SOBCon presenters. They’re all leading conversations with the audience. Conversation means you get to talk too.

Can you see it? It’s an audience of people engaged in swapping strategies, making valuable contributions, offering top-notch thinking from which you get to choose . . . Here’s just a few of the folks who will be adding value.

  • Brad, Sheila, and Marcus, who know how words make connections with readers
  • Lisa, who brings the soul of an actress and the mind of a teacher
  • Jesse, who can see how a gamer might get over a wall
  • Tony, who can diagnose a problem inside a plan
  • Dr. Wolcott, who is at the top in the field of business innovation
  • Ashley, who brings a painter’s vision and delicate hand
  • Sandra, who knows tools and techniques of visual thinking
  • Joe, who brings those grounding questions and computer expertise
  • Jeff, who understands good to great and will get there
  • Tammy, who knows the people in every part of our job and the dynamics of conversation
  • Tim and so many others, who bring the heart that calls folks to join with us
  • Steve, who is the extreme leadership that lifts us to try
  • Dawud, who brings those goals he wrote that prove we express ourselves in our business
  • Vernun, who knows how to celebrate others as part of our dream
  • Muhammed, who can’t help but provide energy and new ideas
  • Robert, who will be there with a practical eye toward what is real
  • Franke and Timothy, who know the “group think” of the situation
  • Easton, who knows how to organize and monetize without killing the grace of an idea
  • Ann and Kent, who are leaders that know presentation is as important as content
  • Troy, who thinks big and challenges everyone to take permission to do so

And add to that list people from every walk of business life — corporate innovators, public relations communicators, and the hippest new media contributors — no kidding really. I’ve seen who’s coming and they’re all on it.

Why SOBCon 07 and Not That Other One?

An entire room of experienced minds will be challenging each other to find the best ways of

  • engaging readers and connecting with customers
  • drawing people into deeper and more meaningful conversation
  • using architecture that invites people hang out around and talk longer
  • converting visitors into friends and super influencers
  • reaching out beyond the blogosphere

And of course, each person’s answer will be different.

Think about that . . . a roomful of minds all looking the same direction — toward how relationships can build a business — your blog, your business.

SOBCon 07 is more than a conference. It will be an experience — a one of a kind.

A roomful of incredible minds, ideas, and choices.

You can’t get that just anywhere.

Can you see the SOBCon difference?

–ME “Liz” Strauss

Registration Link

Please, please, please be sure to book your hotel room at the promotional rate before the room block releases on Friday the 13th — the rest of the hotel is sold out.

Filed Under: SOB Business, Successful Blog Tagged With: bc, SOBcon-07, sobevent.com

The Mic Is On: We’re in Las Vegas!

April 10, 2007 by Liz

It’s Like Open Mic Only Different

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

We’re Talking About Las Vegas!

We might talk about

  • what’s to like about it?
  • gambling
  • shows
  • food
  • Wayne Newton
  • weddings
  • conferences
  • travel rates
  • weather
Picture taken from 14th floor of Treasure Island Casino in Las Vegas around 9 a.m.

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey.

Oh, and bring a link, if you have one to share.

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Blog Comments, Community, Links, Marketing /Sales / Social Media, Outside the Box, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Open Mic 7pm Chgo Time: Let’s Go To Las Vegas!

April 10, 2007 by Liz

Yes the Mic Will Be on Tonight

Join Us Tonight for Tues. Open Comments

We’re Talking About Las Vegas!

Let’s talk about what’s to like about it, gambling, shows, food, Wayne Newton, weddings, conferences, travel rates, weather, and anything else that comes up.

Oh, and bring a link about Las Vegas to share, if you have one.

The rules are simple — be nice.

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Blog Comments, Community, Links, Marketing /Sales / Social Media, Outside the Box, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Interview 15.2: Jeff Talks about the Two Myths that Get in Our Way

April 10, 2007 by Liz

Jeff, What Do You Do?

Jeff Brown pix

Yesterday Jeff Brown, real estate investment advisor, explained what he does to help people build wealth toward their retirement. One key he made was that it’s the job of a professional real estate investment advisor to ask and answer teh questions that we wouldn’t think or know to bring up about real estate investing in general or a particular transaction.

It’s also a professional advisor’s job to show us when we’re working with faulty information or hidden assumptions that are incorrect or out of date. That’s the basis for my next question.

Jeff, I’ve heard you talk about the “two myths” that prevent too many people from enjoying a work-free retirement. What are they and what’s the thinking around them?

Liz, I’ll just jump right in and start explaining what they are.

Myth #1 – I must retire with a huge savings account and a paid-off mortage on my home.

This myth is what I’ve come to call Grandpa Economics. Back in his day, few people owned their own home. The goal was to keep your nose to the grindstone, make all of your payments, and retire with a company pension and a free and clear home. That strategy worked for quite some time. The cost of living didn’t really move up much, and Grandpa’s plan served Grandpa pretty well.

Then came inflation, pensions began to disappear, and ‘qualified plans’ such as IRA’s and 401(k)’s put the burden of retirement solely on the worker’s shoulders. It was literally the end of an era. It was also the death knell for Grandpa Economics. Here’s why.

Imagine you’re approaching retirement and have managed to put almost 10 times what the average worker does in your retirement plan. That would be give or take $500K. At 8% interest, you’d receive $40K a year in income, plus the $15K or so from Social Security. That’s $55K in annual retirement income. Don’t smile so quickly.

You see, that’s before taxes. After tax that’s no more than $40K. And by the way, Uncle Sam is likely to tell you in your 70’s to begin paying back some of your principal. This will obviously shrink your $500K, which will then shrink your $40K a year. Not a happy thought.

By the way, since you paid off your home’s mortgage, you now own a 40-60 year old home demanding more maintenance than ever. We haven’t talked about health insurance premiums, replacing that 12 year old car, or just trying to live a life that includes visits to far off family.

Living that way probably isn’t the retirement that you, or Grandpa, dreamed of. Once that die is cast you’re stuck.

One way to climb out of that future is to invest in real estate. That gets your capital growth going. The earlier you do it, the more your investment can gain steam. By the time you’re ready to call it a day, it’s not uncommon to have built up an equity in seven figures. Seriously. You just have to be purposeful in your behavior, and patient with the market.

Myth #2 – I don’t have any money to invest.

I hear this myth the most — usually from folks living in a nice home in a great neighborhood. They almost always have $50-300K in untapped equity in their home. But they don’t have any cash. A business would never let money sit in equity like that, and we shouldn’t either. I help clients in just that position, take money out with a new loan so they can put it to work for them.

Often their new mortgage payments are only a little more than before, and sometimes they’ve actually been less! Really.

They take a big pile of the new loan and lay that money aside as a cash reserve account. I call that a Sominex account. The name speaks for itself — Sominex makes sleeping pills. We set up a Purposeful Plan to use the remaining money from the loan to invest in real estate they can comfortably afford. When we execute the first transaction, they officially become investors.

So you see, Liz, the two myths and Grandpa Economics come down to this.

Would you rather retire with $12,000 a month income and a $2,500 house payment? – OR $3,000 a month income with a free and clear home?

The answer to that question is the path you’ll be on for the rest of your life.

Thanks Jeff. I’m glad I asked.

Understanding and tracking investments can be a full-time job. It’s not something that will take care of itself. That’s why we have investment advisors to help us out. Find advisors you decide are intelligent and have integrity. Never feel like you’re being asked to take an off-the-rack plan. Have your planners justify why their choices are individually suited for you.

Even when your investment is small, your advisors should believe that you are with them because they are going to make your investment grow. So it’s to their benefit to pay attention to you. If they don’t have time, do what you do on the Internet, move on to one who knows how valuable you are.

–ME “Liz” Strauss

Jeff offers a free case study in the sidebar at his own blog BawldGuy Talking. Jeff also writes as a contributor at the Bloodhound Realty blog. Jeff will be attending SOBCon 07 in Chicago on May 11-12.

Related
Interview 15.1: Jeff Brown, Real Estate Investment Advisor

Filed Under: Interviews, Successful Blog Tagged With: BawldGuy-Talking, bc, Bloodhound-Realty, Jeff-Brown, SOBcon-07, sobevent.com

PDF to Excel A Great Idea Can Be So Simple

April 10, 2007 by Liz

Don’t Reinforce the Negative

Want to make a statement about what you think of negative talk in the blogosphere? Yoav has a simply great idea about what to do.

How to Become a Happier Blogger link

Thank you, Yoav!

–ME “Liz” Strauss

Filed Under: Successful Blog, Tools Tagged With: bc, PDF-to-Excel-conversion-and-other-stuff, positivity, Yoav-Ezer

Change the World: Take a Moment to Find a Sense of Peace

April 10, 2007 by Liz

Peace and Quiet

changetheworld8

I picked up my copy of The 9 Rights of Every Writer: A Guide for Teachers last night. I read part of The Right to Be Reflective. The writer spoke of time spent at the Boundary Waters (“chains of deep, startlingly clear lakes stretch from the arrowhead country of Minnesota so far to the north you cannot navigate them all within your lifetime.”)

I stopped on the paragraph below. It gives new meaning to the phrase peace and quiet.

Adrift on the lake, floating at the whim of the waves — this is how freedom feels. This is how it feels to be away. Nothing rings, beeps, buzzes, flashes, or blinks. The mind takes in one image at a time and holds on, sometimes forever. The heartbeat slows. It is a place I visit in my mind, and I am there even, now, I feel the rock of the kayak as I write this. . . . –Vicki Spandel, The 9 Rights of Every Writer

That paragraph stopped me. I did the same thing. I took a moment to visit the grand old white oak on the riverbank at the far end of the backyard where I grew up. Doing that was more refreshing than taking a nap, more satisfying than so many other things I might have done.

What I felt was peace inside the quiet.

Even writing about it now takes me back by the river where I grew up, and I feel the same sense of peace again. It’s access to energy and direction. How easy it can be to turn off the noise to find the peace inside the quiet.

We can change the world — just like that.
–ME “Liz” Strauss

______________
If you’re ready to change the world, send me your thoughts in a guest post. Feel free to take the gorgeous Change the World image up there that Sandy designed back to your blog. Or help yourself to this one.

Change the World!.

Email me about what you’re doing or what we might do. Let’s change the world one bit at a time together. Together it can’t take forever.

Filed Under: Motivation, Successful Blog Tagged With: bc, Change-the-World, peace-and-quiet, the-right-to-reflect

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