By Kayla Matthews
If you want to stay ahead in today’s business world, you need to leverage technology. AI is one of the most promising aspects of technology today, and chatbots are an excellent way to use it. Chatbots for business is a growing field and one you should consider looking into.
The word “chatbot” may make you think of the robotic, monotone voices you’ve heard on calls in the past. Today’s bots are far superior, though, and are a handy resource for any company. Here are just five of the ways you can benefit from a chatbot for your business.
1. Increased Profits
Traditionally, you’d answer customer questions with an employee, either a dedicated customer relations agent or whoever’s free. This model can end up being costly, though. You may not be able to afford a dedicated service agent, and answering questions can distract employees from their regular work.
If you automate the relations process with a chatbot, you avoid these expenses. Chatbots don’t need a salary, and you allow your employees to focus on their other tasks, accomplishing more at once. Some researchers even suggest that chatbots will save businesses $8 billion a year by 2022.
2. Unlimited Availability
Chatbots are also available at any time on any day. You can only work for so long, but you never know when your customers may have questions. With a chatbot, you can help them get the answers they need whenever they need them.
Even during regular business hours, traditional customer service systems can have trouble keeping up. If you have more callers than you have service reps, you may have to put people on hold. Chatbots, on the other hand, can talk to multiple people at once, so everyone gets immediate service.
3. Versatile Customer Service
When you use a chatbot for your business, you also create a more versatile customer service platform. For example, 64% of consumers prefer texting over calling, so you want to provide the same experience across both. Since the same chatbot system can handle both calls and texts, it can deliver consistent service for all customers.
Chatbots also allow for multilingual support. Finding an employee who’s fluent in many languages is challenging, but finding a robot that is isn’t. That way, you can help your customers no matter what their needs are.
4. Fast Responses
Your consumer base may be just as busy as you are. They want information as fast as they can get it, but traditional customer service systems can be slow. Since AI works so much faster than people, chatbots can offer almost instant responses.
There are many reasons why a human employee may be slow to answer a customer. They could have to think about the answer, think about how they’d phrase something or they could be distracted. Chatbots don’t experience any of those pauses, so they can work faster.
5. Fewer Errors
Another benefit of chatbots for businesses is that they reduce the risk of human error. If your employees are tired, distracted or have a momentary lapse of judgment, they could accidentally tell a customer incorrect information. Chatbots don’t have this problem.
Chatbots don’t forget anything, and they don’t get distracted. They will almost always give the right answers. That kind of reliability is hard to ignore as a business.
AI Will Drive Tomorrow’s Business World
The potential of chatbots for business is substantial, and it’s growing as the technology gets better. If you want to improve your customer service, you should consider investing in chatbots. Not only will it help your customer more, but it’ll save you time and money.
AI applications are driving industry, and will likely shape the business of tomorrow. Resources like chatbots will become standard practice before long, and you can see that trend is already starting to take place. If you want to move your business into the future, consider chatbots.
About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.
Photo by Priscilla Du Preez on Unsplash