by Mickie E Kennedy
As the owner of an unsexy business, you might not think you need a blog or that anyone would read it if you did have one. But that really couldn’t be further from the truth. Unsexy businesses make the world go ‘round and sharing what do you will only grow your company.
Is that not enough to convince you?
Here are some other reasons for creating a blog for your company:
- Building Your Audience—By writing about what you do, why you do it, and sharing other helpful content, you will attract readers that can then turn into customers and friends.
- Establishing Authority—Writing routinely on a blog about topics in your industry builds your authority in that industry. You are strengthening your professional image and giving the reader a sense of trust in what you have to say.
- Creating New Opportunities—After you have been writing on your blog, you might be surprised at the opportunities presented to you. Not only getting contacted by potential clients, but also for speaking engagement and guest blogging appearances.
So you want one for your company? That’s awesome news.
The best thing about creating a blog is that it’s easy.
You can either add a blog page to your current website or build one through a free host like WordPress or Blogger.
The hard part comes after you have it up and running and you actually have to write something.
Let’s go over a few tips to make the writing process a little easier.
- Set up a Writing Calendar—The biggest difference between a blog and a great blog is commitment. Make a writing calendar and stick to it. Posting regularly ensures return visitors and high search rankings. You can post weekly or daily depending on your schedule as long as you do it regularly.
- Promote Your Blog—Share your content through social media and promote your blog when you are talking with clients, colleagues and at speaking engagements. Also share other work that you enjoyed or found useful, but be sure to give credit to the author.
- Ask Your Audience—Poll them on Facebook or Twitter for topics that they find interesting. You can also write about a common issue that your company sees frequently and the best way to solve it. Use the blog to connect with your audience.
- Giveaways—Your giveaway doesn’t have to be anything huge or expensive. It can be as simple as a book that you enjoyed or tickets to a baseball game. You can set up an email subscription list and give the item to the 500th person to sign up or it can be for a random comment on your blog.
- Knowledge—As stated earlier, unsexy businesses make the world go ‘round and your knowledge is extremely valuable. Consider creating a webinar or e-guide for your business and have it available on your blog, social media pages and website. People want to know what you know.
By following these blogging tips, you will set your company apart online. Keep in mind that persistence pays off in the end, so don’t get discouraged if results aren’t immediate.
Do you have any other blogging tips? Talk to us in the comments.
Featured image via Flickr CC: Les Chatfield