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The Secret to Making Money Online — or Anywhere!

August 13, 2008 by Liz

The Secret to Making Money Online — or Anywhere!

Working Plans logo

It works like this, and you don’t need to be famous.

1. If,

you have a product or service
that people with money actually want to buy

2. and . . .

you’re willing to do what it takes you to engage that group’s attention

3. and . . .

you can offer that group irresistible buying opportunities

4. and . . .

for which they are willing to pay more than it costs you to
research, make, build, buy, offer, advertise, sell, serve, and otherwise deliver
what they buy

then,

you will make money.

BONUS:

If you want to make more money:
Follow the above formula with more things they want to buy and more opportunities to buy them.

That’s the secret of how to make money anywhere.

Which step do you see people leave out most frequently?

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Have a plan!! Register now!

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, Biz School for Bloggers, make money online, sobcon08

$10K Design Contest for Grownups and Art Projects for Kids

July 12, 2008 by Liz

Win $10K in Tastemakers Design Chicago

Tastemakers Design Chicago

Basil Hayden’s Kentucky Bourbon is partnering with OUt and Chicago Home & Garden magazines in a design contest. They’re looking for sleek design sketches inspired by Basil Hayden’s as expressed through

    art
    fashion
    furniture
    interior design elements

The contest runs July 3 to August 15. Nate Berkus, Chicago interior designer and TV personality, will choose three concepts to be funded for production. On October 16 one winner will walk away with $10K to pursue his or her passion!

Find out more at out.com/design chicago

And for the Budding Designer in the Family

Art Projects for Kids

Kathy Barbro has an entire blog dedicate to art project for kids. They’re categorized by grade level (grade + 5 = age) and also by artist. Kathy is a Visual Art Professional who wants that the teacher-tested projects she offers to available to any parent or educator who wants kids involved with art.

The projects are easy to do, well-written, and beautifully presented.

Click the logo to dive in!

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation!

Filed Under: Business Life, Successful Blog Tagged With: bc, Great Finds

Take 5 Minutes to Find a State of Blogger Wellness

June 12, 2008 by Liz

Not long ago, I asked Pamir Kiciman about his ideas for a guest post. Pamir writes for Reiki Help Blog about practical spirituality. I wasn’t disappointed when his first response said, “I really see no content to help the person doing the biz, it’s all about the tech, biz itself, content, clients, selling, etc. . . . So my idea for your readers is a piece about being healthy at the desktop, some practical, easy-to-use self-enhancing methods to engender wellness for even better output.”

Take 5 minutes to do what Pamir suggests. I did.

Blogger Wellness
by Pamir Kiciman, BA, RM. CHt

Lay of the land

You’ve identified your niche, settled on a blog platform, know your categories, have a SEO strategy and have put yourself out there on the Live Web. Way to go! It’s fun, exciting and fast. Your blog has a clean design and nifty widgets, comments are coming in, people Digg your content and you feel legit.

You social network, your workspace is simple, you love the resolution of your LCD monitor and your chair is ergoncomfy. You’re ready for another day on Web 2.0, or rather the Web on steroids! There’s the Twitter notification, the new comment too and your buddy IMs, a potential client fills out your contact form. Meanwhile your lover texts you about dinner and romance.

Life is good. Or is it? You have nagging tension in your shoulders, your mouse hand hurts and you want to replace your neck. The next morning none of these are too noticeable. Well, at least until the fifteenth email. Then discomfort creeps in again.

After some time, you numb to the physical symptoms although they persist. Yet productivity drops. Your monitor doesn’t look so hi-def to your bleary eyes, and you feel lethargic, even resentful. You feel you don’t have a single original thought to contribute and everything is an effort.

You promise yourself to do something about it before it gets to this point next time, but when you scour the Web next to nothing comes up for desktop health. Until now. In fact the first page of results in Google returns links about getting your health record on your desktop. If you search ‘blogger wellness’ Google asks if you meant ‘blogs health’ because that’s a nice little category.

Antidotes to blogger stress

There’s a natural function of your body that is with you 24/7/365. This function takes place in its quiet way independently of you. It has a job to do and it doesn’t wait for you to show up. Thankfully. It follows a rhythm and doesn’t waver or hesitate. It comes in and goes out like a finely-tuned clock, and doesn’t expect anything. Selflessly it serves you, while you mostly ignore it.

Can you guess? It’s your BREATH!

Nature has so arranged it that the diaphragm will expand and contract on its own, oxygen will enter and carbon dioxide leave, the lungs will fill and empty keeping you alive. After all, during sleep you don’t notice your breath, why should you when awake? You have so many more important things to handle!

Have you ever watched a healthy baby breathe? See that little stomach go up and down? Notice how easy and natural it is for them. Their breaths are full, smooth not jerky, starting at the abdomen they breathe and fill the lungs. They exhale all the way. There isn’t any constriction or unusual noise in the breath.

This is the breath you’ve forgotten. This is the breath you put on automatic pilot. Your breath is the one friend that you can ill afford to take for granted. It doesn’t require a cell phone or e-mail. It’s free and loyal. It doesn’t argue back.

But breathing without awareness means you’re not getting half of what you could from this resource. The breath obviously brings oxygen into your body and takes carbon dioxide out. The action of the diaphragm massages the internal organs. Even these mundane benefits aren’t properly available if your breath is shallow or high in the chest, or if you catch yourself not breathing for a few seconds (it happens quite often!).

More than all the biological factors of the breath, what it really brings is the new in essence form. Undoubtedly there is more than nutrients, water, oxygen and heartbeat that sustains you. If you think about the longterm effects of stress, you realize that it sticks to your organs, muscles and mind long after the stimulus that created the stress is gone. When you breathe with awareness, you also replace old stuck energies of all kinds with freshness, and each conscious breath becomes a house-cleansing.

Five-minute Breathing

Recommended for daily use at your monitor, 3 times a day for 5 minutes each time.

  • Turn off your monitor & sound, as well as cell phone. Turn away from your monitor if you like.
  • Sit comfortably in your chair with your spine erect but not rigid.
  • Keep your feet flat on the floor, legs uncrossed.
  • Hands are comfortably in your lap.
  • Get a sense of your posture & purpose. This is your time.
  • Tune into your body. Simply observe your body’s natural breath, without changing it.
  • Get to know your breath, how your body breathes, and all the sensations and feelings associated with it.
  • Gradually deepen your breath and make it slower and longer.
  • Direct your diaphragm to expand slowly, inhaling slowly, making sure the breath starts in the abdomen and fills the lungs from the bottom up.
  • Consciously direct on the exhalation, making sure to exhale slowly and all the way down.
  • Continue breathing like this for the rest of the five minutes.
  • You may reach a calm, heightened sense of awareness.
  • After practicing daily for a while, breathing may become minimal toward the end of the allotted time.

When done, take a moment to feel your presence in the room, open your eyes and continue with your day.

Thanks, Pamir. I’m feeling better already!

–ME “Liz” Strauss

Filed Under: Business Life, Successful Blog Tagged With: bc, Business Life, Pamir Kiciman, stress, wellness

Status Report: 06 – 06 – 08

June 8, 2008 by Liz

What’s News at Successful Blog?

Working Plans logo

Yesterday, I posted the Ultimate Guide to Status Reports. My goal was to explain how I found that The routine of “publishing” a status report also keeps everyone aware when priorities when changing and where stresses might be coming in. Status reports also keep us aware of how we’re doing on reaching our goals.

I also think that putting a status report on top of this blog might make things more transparent. You’ll get a chance to see where things are going and to offer to jump and be a part if you are feeling like this community might be a great place to showcase something that you know.

You’ll note I’ve added a new heading in the fourth slot.

News

  1. Made the Chicago Tribune Business Section!
  2. Put a feedback request out there with a free consulting offer. What You’re Thinking, What Chris Brogan Said, and a Contest
  3. The first packets for Models and Mastermind Teams are available for anyone who wants to see them. Email me — lizsun2 [at] gmail [dot] com for a copy.
  4. Three clients completed the 6-week business coaching intensive with new focus and action plans. Two new clients are starting this week. Exciting!
  5. Have started the SOBCon / Successful-Blog master email list and planning. SOBCon09 is May 1-3 in Chicago! Sign up in the sidebar if you want to know what’s happening. You know I don’t have time to spam you. 🙂
  6. Joined Plurk. I think it’s more fun than Twitter, but not as efficient.

Issues and Requests

  1. Models and Masterminds for Companies — I’m looking for two VPs in Chicago businesses — VP of Marketing and VP of Sales — that want to partner on a social media training project. Email me — lizsun2 [at] gmail [dot] com for details.
  2. Models and Masterminds Teams — the time / $$ commitment might be a barrier. I thinking of restructuring the offer. Email me — lizsun2 [at] gmail [dot] com if you have ideas about it. It’s a beta version. I don’t mind tweaking it. Both bloggers and nonbloggers are signed up.
  3. I’m adding two contributing editors to Successful-Blog. No fortune, but possible fame involved.
  4. Got Ideas? Want to write a guest post? Send me your idea and tell me how it fits this community.
  5. Advice and Questions: Please look for answers in what I’ve written, before you email questions. If you don’t know me, please introduce yourself and know that I do this for a living. I get hundreds of questions and requests monthly.

Progress on Projects

  1. About the ebook: A Writer’s Guide to Writing a Successful and Outstanding Blog is in the final phases and should be available for sale by mid-June.
  2. Beam Global Social Media Campaign Life Cycle Tracking Project: The first interview with Jason Falls is in.
  3. TSheets Interview: First questions to this company that needs to reach online and offline customers are being answered.

Conspired With and Learned From

  1. Met the folks from Everything Attitude and Attitude Digest magazine. You’ll soon be hearing lots about them.
  2. Worked with ongoing business coaching clients.
  3. Helped a client get to a more customer-driven website design and navigation
  4. Went to a British Midlands seminar on starting a UK business
  5. Discussed arrangements with potential clients.
  6. Shared a big idea with and / or got sage advice from Dawud Miracle, Jason Fall, Chris Brogan, Lorelle van Fossen, and others.

Short Term Goals

  1. Finish ebook by Tuesday.
  2. Plan goals with City University of London Web 2.0 team.
  3. Write questions for Part 2 of the Beam Global Social Media Tracking Project.
  4. Send two invoices for work completed.
  5. Follow-up on offline networking class under construction.
  6. Move all ongoing projects forward to the next step by next week.

Publishing this was a good thing. It’s good business to put some things in writing.

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

Filed Under: Business Life, Successful Blog Tagged With: bc, business tactics, status reports

The Ultimate Guide to a Blog Status Report

June 7, 2008 by Liz

A Status Report for a Blog?

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This week Chris Brogan wrote about whether our personal networks would be of value to companies that hire us. He used Twitter to choose an example of someone with a strong personal network. The example he used was me.

The thoughts Chris wrote dovetailed with some thoughts I’d been having, so I put them together in a post of my own. I set out three questions with an offer of free consulting time to the most insightful comments. Joanna Young offered this idea that I’ve shortened some here . . .

. . . But what might be more interesting is the frame that needs to go round that, the parameters if you like, that come from *your* wants and needs: they might be things like wanting to blog less (or more!) frequently; to spend more time off line (or online); to experiment with a different style or topic; to focus on one dimension or get more creative by sending out streams with many…
How to deliver the material that’s working for our readers at the same time as achieving the things that need to work for us.

That got me thinking about accountability, communication, and managing projects in all of the past publishing jobs I’ve ever known. One tool I always insisted upon was a status report.

So I’m starting a Status Report for this blog. It seems like a fine way to answer the question of what keeps this blog running and what choices I make to ensure the bills are paid.

What Makes a Great Status Report

A status report is a snapshot of how finished something is at a specific point in time and next steps in the process. With a well-written status report, everyone knows what the news, issues, problems, and great new ideas are. A great status report is written to be

  1. brief,
  2. relevant,
  3. and easy to scan

just like a great blog.

My form for a status report has four headings:

  1. News — Changes in the atmosphere, market, strategy, or agreed plan, as well as important people we’ve met, events we’ve attended, and publications that have taken notice of what we’re doing. New initiatives will get announced.
  2. Issues and Requests — Information about actions, requests, and ways of doing things that make work harder or are inappropriately handled in some way. Requests for help and volunteers might be here. Think of these as business problems that need talking about.
  3. Progress — an update of what’s going on and what’s starting up
  4. Short Term Goals — dates by which certain things will be done.

When it’s shared, the status report keeps a community / team involved in the ongoing work and how it’s getting done. People can offer help. People can spot future problems. People can generally participate more because they can see where they might fit and how busy things are.

The routine of “publishing” a status report also keeps everyone aware when priorities when changing and where stresses might be coming in. Status reports also keep us aware of how we’re doing on reaching our goals.

Joanna’s comment is perfectly tuned advice for a community blog like this one. It nudges me to be more transparent about the business of blogging. I’ll be posting the first Successful-Blog Status Report tomorrow. Hope you’ll look for it then.

Have you worked with status reports before?

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

Filed Under: Business Life, Successful Blog Tagged With: bc, business strategy, status reports

In Search of the Elusive Non-blogging Customer

June 5, 2008 by Liz

Last week, in a conversation called Traffic, Readers, and Colleagues — Are They Customers? I asked how you might help a new blogging business connect to customers in the offline world. A comment by SpaceAgeSage was so packed with ideas, that I asked if she might package them up, elaborate a bit, and offer them to you in the form of a guest post. I’m delighted to share this with you.

In Search of the Elusive Non-blogging Customer
by SpaceAgeSage

Liz is on a quest to bring blogging enlightenment to non-bloggers who are a vast and mainly untapped population of potential readers and customers. She recently asked in a post, “How would you help a new blogging business connect to customers in the offline world?” With a small and humble background in the brick-and-mortar world of public relations and journalism, I offer the following ideas:

Contact local organizations in your niche
Talk face-to-face with local groups and organizations associated with your niche and ask politely for a blurb in their online or hard copy newsletter. Offer to be a guest speaker for one of their meetings if applicable. One time, as a martial artist teaching self defense classes, I went to the biggest real estate organization in my area and asked them to send out my flyer in their monthly packet to members.

You can find contact information by looking for the meetings section in the newspaper, finding a national website for an organization and then asking for local contacts, talking to your local librarians (they know a lot), and calling up buildings or facilities where such groups might rent space for meetings.

I come from small town, America, but one of the most productive resources I have used is the “Welcome Wagon” lady. She takes packets of information, flyers, and coupons to every new home buyer or new rental she can find. If no one is home, she hangs the plastic bag full of promotional materials on the door.

Look beside you
As Liz says, “Look to the customers standing right beside you.” Family, friends, bowling buddies, classmates, colleagues at work, and members of organization you belong to, including your local church, could be a rich source of customers or people who can network you to customers.

When you do this, realize that not everyone understands blogging. I just recently spent a weekend changing one friend’s mind who avoided any internet connections because she had relatives endangered by some online activities. Remember, you get to be an ambassador for the blogging world and a business person!

Find non-blogging experts to interview
Write or email top non-blogging experts (authors, professors, business leaders) in your niche area and politely ask to interview them. They will tell everyone where to find the interview.

As a journalist, I was told never to let anyone read my story before it went into the newspaper. Trust me, though, any potential interviewee would love to be able to edit your work before your post goes live. You may want to offer this to the expert to make them more likely to give you the interview. Also, when querying them, let them know what you want to ask them, who will be reading your blog, and how the interview will be conducted (live, phone, or answers returned via email). After you post, send them the link so they can forward it easily to others, and please remember to thank them! They may be able to steer other interviews your way (or my way!)

Utilize press coverage
Write a press release to get coverage in your local paper. Focus your press release on either your blog or blogging. If you write about blogging in general, just make sure to use your site as a highly profiled example. Tell your local press that blogging is a “lifestyle,” and they will perk up their ears.

Online sites exist with free information on how to write a press release, but just remember the “who, what, when, where, why and how.” Also here are three tips:

  • Sending a press release may get noticed, but not as much as having a face-to-face with a reporter or editor
  • Journalists like to eat and may listen better over a meal that you offer to buy
  • During slow news days, reporters fight for news – that’s when you want to talk to them, not when a tornado has leveled a subdivision.

Online forums
Find online Web forums, message boards, discussion boards, discussion groups, bulletin board, etc., in your niche subject outside the blog world and jump in. Be nice, be real, and give as much as you can when promoting yourself. You can find forums often attached to magazines, to newspapers, to activities, to organizations, and to web sites of companies that complement your niche and product.

Become a “YouTuber”
Make a YouTube video about yourself, your blog, or your product. Make it fun, funny, or interesting. I know of a company that sells equipment for autopsying lab rats for scientific study, and even it has “how-to videos.” (No, I did not watch them.) Just one video that “goes viral” can rocket anyone into stardom for a day or month. Be ready to utilize any generated traffic in ways that maintain these new readers to your blog.

Team up with complementary non-blogging businesses
Let’s say your blog is about astronomy, and your product helps people find or see the stars during different seasons. The RV online and offline community is huge. You might be able to team up with them in a mutually beneficial way. Think outside the box. Maybe schools, or home schooling groups, or the local hiking club would find your product interesting, too. It never hurts to ask politely. As my husband says, until you ask, the answer is always, “No.”
—-
Best wishes with your quest to find the non-blogging reader and customer!
—SpaceAgeSage

Thanks, Sage! You’ve got me busy with an entire list of things we can do.

–ME “Liz” Strauss

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, business strategy, offline customers

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